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[05/11/12 - 08:51 AM]
Thursday's Broadcast Ratings: FOX Inches Past CBS for Demo Victory
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for thursday, may 10, 2012)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (11.02 million viewers, #2; adults 18-49: 2.9, #1) escaped with the adults 18-49 crown on Thursday thanks to new episodes of "American Idol" (15.10 million viewers, #1; adults 18-49: 3.9, #2) and "Touch" (6.94 million viewers, #7; adults 18-49: 2.0, #T8).

CBS (12.06 million viewers, #1; adults 18-49: 2.8, #2) then was a close second place with the season finale of "The Big Bang Theory" (13.30 million viewers, #2; adults 18-49: 4.2, #1) followed by new episodes of "Rules of Engagement" (8.85 million viewers, #6; adults 18-49: 2.7, #4), "Person of Interest" (12.69 million viewers, #3; adults 18-49: 2.6, #5) and "The Mentalist" (12.42 million viewers, #4; adults 18-49: 2.4, #6).

Next up was ABC (7.47 million viewers, #3; adults 18-49: 2.2, #3) with the penultimate weeks of "Missing" (6.36 million viewers, #9; adults 18-49: 1.1, #T13) - its lowest to date, "Grey's Anatomy" (9.56 million viewers, #5; adults 18-49: 3.4, #3) and "Scandal" (6.48 million viewers, #8; adults 18-49: 2.0, #T8).

Meanwhile, NBC (3.16 million viewers, #4; adults 18-49: 1.4, #4) offered up originals of "Community" (3.12 million viewers, #12; adults 18-49: 1.4, #12) and "30 Rock" (2.95 million viewers, #13; adults 18-49: 1.5, #11) followed by the respective season finales of "The Office" (4.44 million viewers, #10; adults 18-49: 2.2, #7) and "Parks & Recreation" (3.46 million viewers, #11; adults 18-49: 1.7, #10) as well as a new "Awake" (2.50 million viewers, #14; adults 18-49: 0.9, #15).

And finally, the season finales of "The Vampire Diaries" (2.49 million viewers, #15; adults 18-49: 1.1, #T13) and "The Secret Circle" (1.24 million viewers, #16; adults 18-49: 0.5, #16) on The CW (1.86 million viewers, #5; adults 18-49: 0.8, #5) closed out the evening. In the netlet's target demo (women 18-34), "Diaries" posted a 1.7 rating while "Circle" delivered a 0.7 rating.

Week-to-week changes (adults 18-49):
+28.57% - Awake
+7.14% - 30 Rock
+6.25% - Grey's Anatomy
+4.00% - Person of Interest
0.00% - American Idol
0.00% - Rules of Engagement
0.00% - The Mentalist
0.00% - Parks & Recreation
0.00% - Community
0.00% - Missing
0.00% - The Vampire Diaries
-4.35% - The Office
-4.76% - Touch
-4.76% - Scandal
-8.70% - The Big Bang Theory
-16.67% - The Secret Circle

Year-to-year changes (adults 18-49):
+31.25% - The Big Bang Theory
+25.00% - 30 Rock (vs. The Office (Repeat))
+17.39% - Rules of Engagement
+9.68% - Grey's Anatomy
0.00% - Person of Interest (vs. CSI: Crime Scene Investigation)
0.00% - Community
-7.69% - The Mentalist
-13.04% - Scandal (vs. Private Practice)
-15.38% - The Vampire Diaries
-28.57% - The Secret Circle (vs. Nikita)
-29.17% - Parks & Recreation
-31.25% - The Office
-35.29% - Missing (vs. Spring Wipeout)
-37.10% - American Idol
-39.39% - Touch (vs. Bones)
-48.57% - Awake (vs. Parks & Recreation (S)/Outsourced)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 3.8/9; and "Jimmy Kimmel Live," 1.9/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.7/3; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.7/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/12/11):

FOX (16.28 million viewers, #1; adults 18-49: 4.8, #1) was the network to beat on Thursday for the 17th consecutive week thanks to new episodes of "American Idol" (21.56 million viewers, #1; adults 18-49: 6.2, #1) and "Bones" (11.00 million viewers, #4; adults 18-49: 3.3, #2).

CBS (11.50 million viewers, #2; adults 18-49: 2.7, #2) then took home the silver with new episodes of "The Big Bang Theory" (10.47 million viewers, #5; adults 18-49: 3.2, #T3) and "Rules of Engagement" (8.00 million viewers, #7; adults 18-49: 2.3, #T9) followed by the season finale of "CSI: Crime Scene Investigation" (11.49 million viewers, #3; adults 18-49: 2.6, #T6) and a new "The Mentalist" (13.77 million viewers, #2; adults 18-49: 2.6, #T6).

Next up was ABC (7.35 million viewers, #3; adults 18-49: 2.4, #3) with fresh installments of "Wipeout" (5.46 million viewers, #10; adults 18-49: 1.7, #12), "Grey's Anatomy" (9.36 million viewers, #6; adults 18-49: 3.1, #5) and "Private Practice" (7.23 million viewers, #8; adults 18-49: 2.3, #T9).

Meanwhile, NBC (3.86 million viewers, #4; adults 18-49: 1.9, #4) offered up the season finale of "Community" (3.24 million viewers, #13; adults 18-49: 1.4, #14) along with a repeat of "The Office" (2.62 million viewers, #16; adults 18-49: 1.2, #16) and new episodes of "The Office" (6.25 million viewers, #9; adults 18-49: 3.2, #T3), "Parks & Recreation" (4.55 million viewers, #11; adults 18-49: 2.4, #8), another "Parks & Recreation" (3.57 million viewers, #12; adults 18-49: 2.0, #11) and the season finale of "Outsourced" (2.96 million viewers, #14; adults 18-49: 1.5, #13).

And finally, the season finales of "The Vampire Diaries" (2.79 million viewers, #15; adults 18-49: 1.3, #15) and "Nikita" (1.94 million viewers, #17; adults 18-49: 0.7, #17) on The CW (2.36 million viewers, #5; adults 18-49: 1.0, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Wipeout (21.40%), CSI: Crime Scene Investigation (18.20%), The Vampire Diaries (8.30%), Rules of Engagement (4.50%), The Big Bang Theory (3.20%), American Idol (1.60%), Community (0.00%), Outsourced (0.00%), Bones (0.00%), The Mentalist (0.00%), Private Practice (0.00%), Parks & Recreation (-7.70%), The Office (-8.60%), Grey's Anatomy (-11.40%), Nikita (-12.50%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 3.0/8; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.5/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/5; "Late Show," 0.8/4; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.6/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.5/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





  [may 2012]  
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