HALLMARK CHANNEL ORIGINAL MOVIE, "NOTES FROM THE HEART HEALER," BEGUILES OVER 2.5 MILLION VIEWERS WITH 1.5 HH RATING
#1 Ad-Supported Cable Movie of the Week
#1 Ad-Supported Cable Movie of the Day
"Notes from the Heart Healer", the much anticipated, third installment to Hallmark Channel's highly-rated original movie franchise, "The Note", drew an audience of more than 2.5 million unduplicated viewers during its Saturday, May 12th premiere. The original movie premiere aired as part of Hallmark Channel's "Countdown to Mother's Day" weekend event. The film delivered a 1.5 HH rating and ranked as the #1 movie of the week on ad-supported cable as well as the #1 ad-supported cable movie of the day.
The Saturday premiere of Hallmark Channel original movie, "Notes from the Healer", placed among the top 10 in key demo ratings for the time period (8-10pm), which includes #3 in HH (1.5 rating) and #4 in P2+ (.7 rating). In addition, the film ranked #3 in household impressions (1,347,000) for the time period. "Notes from the Heart Healer" elevated Hallmark Channel to be the #4 rated cable network in prime time for the day among households (1.3 rating).
In "Notes from the Heart Healer", Emmy(R) Award-winning actress Genie Francis reprises her role as journalist, Peyton MacGruder, who struggles to come to terms with her past in the inspirational and beloved movie series. In this installment, Peyton is traveling to a scenic village in Washington State on a book tour for her first book, based on her relationship advice column ?The Heart Healer, when she is surprised by her husband, King, for their first anniversary. Things quickly take a turn when an abandoned baby appears on their doorstep, with an anonymous note begging her to take care of the infant. Will Peyton be able to take her own heart-healing advice? give the child back, or if she can ever even forgive the baby's mother, Violet - or herself. Can Peyton and help Violet? Or will she let her own troubled past stop her? The film also stars veteran actor, Ted McGinley.
Source: The Nielsen Company, May 7 - May 13, 2012
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87 million subscribers. The top-tier program service is distributed through approximately 5,500 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. Since 2010, Hallmark Channel has also been home to original daytime lifestyle programming and is debuting two new daily series, Home & Family and Marie!, on October 1, 2012. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.