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[05/15/12 - 11:03 AM]
Turner Weekly Ratings - Adult Swim Ranks as Basic Cable's #1 Network for Total Day Delivery of Young Adults 18-34 & 18-24
Turner spins the numbers for the week of May 7-13.
[via press release from Turner]

Adult Swim

Across the second week of May 2012, Adult Swim ranked as basic cable's #1 network for Total Day Delivery of young adults 18-34 & 18-24, as well as men 18-34 & 18-24. The network also ranked #3 among basic cable networks for the week (behind sister networks TNT & TBS) in Prime Time for delivery of adults 18-34. Compared to the same week last year, average prime time delivery of adults 18-24 (264,000) improved by 23% and men 18-24 (137,000) by 11%.

Among its original programming, the Adult Swim series Loiter Squad (Sunday, 11:30 p.m.) ranked #1 in its time period among adults & men 18-24.

Adult Swim programming - including Family Guy, Robot Chicken and American Dad - accounted for 20 of the top 50 telecasts for the week on basic cable among adults 18-34 (more than any other network), and 24 of the top 50 among men 18-34.

TNT

TNT rode the NBA Playoffs to the top of the charts for the second consecutive week, ranking as basic cable's #1 network in primetime among viewers (3 million); adults 18-34 (933,000); adults 18-49 (1.6 million); and adults 25-54 (1.4 million). TNT also claimed the top spot with adults 18-49 and adults 25-54 in total day.

Through 13 nights of the 2012 NBA Playoffs on TNT, the network has won the night 11 times as ad-supported cable's top destination for adults 18-34, adults 18-49, adults 25-54, men 18-49 and men 25-54.

Source: Nielsen Media Research. Based on Live+SD. All Ad-Supported Cable Telecasts, Total Day; (4/28/2012- 5/3/2012, 5/5/2012-5/10/2012, 5/12/2012).

NBA TV

NBA TV's 2012 NBA Playoff games are seeing year-over-year increases among adults 18-34 (+7%) and men 18-34 (+3%) compared to last year (six games vs. seven games in 2011). NBA TV also registered the highest-rated game in the network's history (Boston/Atlanta, May 1 - 0.6 U.S. household rating).

Source: Nielsen Media Research. Live+ same day data. 4/30/12-5/10/12.

Cartoon Network

For the first two weeks of May 2012, Cartoon Network has achieved television's #1 network for weekly delivery of boys 2-11, 6-11 & 9-14 in early prime (7-9 p.m.). Cartoon Network also was the #1 television destination (broadcast & cable) among kids 2-11 and all boys on Tuesday night, and #1 with all boys on Monday night and Thursday night. Both Wednesday and Saturday night scored as the #1 night among boys 6-11 and 2-11.

Original series Regular Show (Monday, 8 p.m.) scored as the #1 telecast of the week among boys 6-11 & 9-14, the #1 telecast of the day among all boy demos, and #1 in its time period among kids 2-11 and 9-14. Adventure Time (Monday, 7:30 p.m.) ranked #1 in its time period among kids 2-11 and all boys, and MAD (Monday, 8:30 p.m.) ranked #1 in its time period among all boys. Tuesday night's The Amazing World of Gumball (7:30 p.m.) scored as the #1 telecast of the day among boys 6-11 & 2-11, and #1 in its time period among all kids and boys. Wednesday night's back-to-back episodes of Ninjago (7-8:30 p.m.) also ranked #1 in the time periods among boys 6-11 & 2-11 - also among boys 9-14 between 8-8:30 p.m.

Friday night's presentation of the programming franchise Cartoon Planet (8-9 p.m.) grew all average kids delivery by double digits, ranging between 14% (kids 2-11) and 43% (kids 6-11).

TBS

It was another terrific week for The Big Bang Theory on TBS. The popular comedy accounted for nine of basic cable's Top 10 sitcom telecasts last week among viewers, adults 18-34 and adults 18-49. The Tuesday 8:30 p.m. episode was the top sitcom across the board, with more than 3.1 million viewers; 905,000 adults 18-34; and 1.8 million adults 18-49.

CONAN drew 849,000 viewers in Live + Same Day delivery last week, including 283,000 adults 18-34 and more than half a million adults 18-49. Meanwhile, in time-shifted viewing, CONAN pulled in more than 1.1 million viewers in Live + 7 delivery for the week of April 23, with 390,000 adults 18-34 and 761,000 adults 18-49.

tuTV

truTV's hit series Hardcore Pawn (Tuesday at 9:30 p.m.) ranked among cable's Top 5 entertainment programs in its timeslot, with 1.8 million viewers; 893,000 adults 18-49; 174,000 men 18-34; and 523,000 men 18-49. The episode helped lift truTV to rank as one of the night's top cable entertainment networks.

South Beach Tow (Wednesday at 9:30 p.m.) drew more than 1.5 million viewers to rank among ad-supported cable's Top 5 programs in its timeslot. It also scored Top 5 rankings with key adult and male demos, while lifting the network to a Top 10 ad-suported cable ranking for the night.

Sunday's marathon of the popular series World's Dumbest... fueled truTV to rank among ad-supported cable's Top 10 networks for the night among adults 18-49 and men 18-49 in primetime.





  [may 2012]  
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· ADVENTURE TIME (CARTOON)
· AMAZING WORLD OF GUMBALL, THE (CARTOON)
· AMERICAN DAD (TBS)
· FAMILY GUY (FOX)
· HARDCORE PAWN (TRUTV)
· LOITER SQUAD (ADULT SWIM)
· NINJAGO: MASTERS OF SPINJITZU (CARTOON)
· REGULAR SHOW (CARTOON)
· ROBOT CHICKEN (ADULT SWIM)
· SOUTH BEACH TOW (TRUTV)
· TRUTV PRESENTS: WORLD'S DUMBEST… (TRUTV)




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