or


[06/12/12 - 12:18 PM]
Debut of New Summer Programming Lineup Drives The Hub TV Network to Record Audience Delivery
The Hub spins the numbers for the week of June 4-10.

[via press release from The Hub]

Debut of New Summer Programming Lineup Drives The Hub TV Network to Record Audience Delivery

-- Strong Performances by Network's Original Series and Hub Premiere of "ALF" Fuel Network's Surge --

(Los Angeles, Ca.) Strong performances throughout the first full week of its new summer schedule powered The Hub TV Network to its best-ever audience delivery in total day among the target demographics of Kids 6-11 for the week of June 4-10, 2012.

The surge was driven by strong performances of the network's new series "Care Bears: Welcome to Care-a-Lot" and "Kaijudo: Rise of The Duel Masters," as well as continued strength with original series including ""The Aquabats! Super Show!," "Dan Vs.," and "R.L. Stine's The Haunting Hour: The Series," and The Hub TV premiere of the popular series "ALF."

The first week of The Hub's new weekday summer schedule (Monday - Friday, 6 a.m. - 8 p.m.) earned year-to-year delivery gains among Kids 6-11 (+88%), Kids 2-11 (+121%), Women 18-49 (+129%), Adults 18-49 (+158%), Persons 2+ (+114%) and Households (+108%).

In Total Day (6 a.m. - 6 a.m. ET), The Hub earned significant year-to-year delivery gains among Kids 6-11 (+44%), Kids 2-11 (+72%), Women 18-49 (+46%), Adults 18-49 (+57%), Persons 2+ (+61% and Households (+60%).

In Prime Time (Monday - Sunday, 8 p.m. - 11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 6-11 (+45%), Kids 2-11 (+66%), Women 18-49 (+35%), Adults 18-49 (+50%,), Persons 2+ (+50%) and Households (+52%).

With this week's success, in Total Day, The Hub has delivered year-to-year gains for 23 consecutive weeks among Kids 2-11, Adults 18-49, Persons 2+ and Households.

Week of June 4 -10, 2012

Daypart Performance (all times ET)

The Hub delivered its best-ever weekly performance among Kids 6-11 in Total Day (Monday - Sunday, 6 a.m. - 6 a.m. ET).

The first week of The Hub's new weekday summer schedule (Monday - Friday, 6 a.m. - 8 p.m.) earned year-to-year delivery gains among Kids 6-11 (+88%, 30,000), Kids 2-11 (+121%, 64,000), Women 18-49 (+129%, 16,000), Adults 18-49 (+158%, 31,000), Persons 2+ (+114%, 109,000) and Households (+108%, 77,000).

In Total Day, The Hub earned year-to-year delivery gains among Kids 6-11 (+44%, 26,000), Kids 2-11 (+72%, 50,000), Women 18-49 (+46%, 19,000), Adults 18-49 (+57%, 36,000), Persons 2+ (+61%, 108,000) and Households (+60%, 77,000).

In Prime (Monday - Sunday, 8 p.m. - 11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 6-11 (+45%, 32,000), Kids 2-11 (+66%, 48,000), Women 18-49 (+35%, 31,000), Adults 18-49 (+50%, 57,000), Persons 2+ (+50%, 141,000) and Households (+52%, 97,000).

In Total Day, The Hub has delivered year-to-year gains for 23 consecutive weeks among Kids 2-11, Adults 18-49, Persons 2+ and Households.

Programming Highlights (all times ET)

A new episode of "Care Bears: Welcome to Care-a-Lot" (Saturday, 8 a.m.) earned year-to-year delivery gains among Kids 2-11 (+14%, 92,000), Persons 2+ (+1%, 142,000) and Households (+18%, 149,000).

A new episode of "Dan Vs." (Saturday, 3 p.m.) earned year-to-year delivery gains among Kids 2-11 (+74%, 80,000), Adults 18-49 (+146%, 64,000), Persons 2+ (+159%, 197,000) and Households (+120%, 110,000).

The Hub's first week of "ALF" (Monday - Thursday, 8:30 p.m.) earned year-to-year delivery gains among Kids 6-11 (+1250%, 27,000), Kids 2-11 (+1467%, 47,000), Women 18-49 (+93%, 27,000), Adults 18-49 (+173%, 60,000), Persons 2+ (+393%, 143,000) and Households (+271%, 89,000).

"The Aquabats! Super Show!" (Saturday, 11 a.m.) earned year-to-year delivery gains among Kids 2-11 (+125%, 115,000), Persons 2+ (+26%, 155,000) and Households (+72%, 110,000).

"R.L. Stine's The Haunting Hour: The Series" (Saturday, 5:30 p.m.) earned year-to-year delivery gains among Kids 6-11 (+13%, 77,000), Kids 2-11 (+17%, 97,000), Women 18-49 (+308%, 49,000), Adults 18-49 (+131%, 67,000) and Persons 2+ (+8%, 197,000).

A new episode of "Kaijudo: Rise of the Duel Masters" (Saturday, 8 p.m.) earned year-to-year delivery gains among Kids 6-11 (+50%, 18,000), Kids 2-11 (+19%, 19,000), Women 18-49 (+75%, 7,000), Adults 18-49 (+50%, 18,000), Persons 2+ (+97%, 57,000) and Households (+105%, 43,000).

"Sabrina, The Teenage Witch" (Thursday, 9 p.m. - 11 p.m.) earned year-to-year delivery gains among Kids 6-11 (+967%, 32,000), Kids 2-11 (+277%, 49,000), Women 18-49 (+17%, 28,000), Persons 2+ (+27%, 105,000) and Households (+88%, 94,000).

(Source: Nielsen; program based dayparts; most current; 6/4/12-6/10/12 vs 6/6/11-6/12/11; growth by delivery)

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 64 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.





  [june 2012]  
S
M
T
W
T
F
S
     


· DAN VS (HUB)
· KAIJUDO (HUB)
· RL STINE'S THE HAUNTING HOUR: THE SERIES (DFC)
· SABRINA, THE TEENAGE WITCH (WB)









most recent ratings | view all posts
[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/01/15 - 04:47 PM]
OWN's "The Haves and the Have Nots" Sets New Record as Most-Watched Season Premiere in Network History with 3.3 Million Viewers
OWN spins the numbers for Tuesday, June 30.

[07/01/15 - 02:31 PM]
Bounce TV Posts its Most-Watched Quarter Ever in Second Quarter 2015
Bounce TV spins the numbers for the second quarter of 2015.

[07/01/15 - 01:44 PM]
FOX-Record 8.4 Million Watch USA Defeat Germany and Advance to FIFA Women's World Cup 2015 Final
FOX Sports spins the numbers for Tuesday, June 30.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.