or


[06/12/12 - 01:21 PM]
ESPN Has Highest-Rated, Most-Viewed NBA Playoffs Ever
ESPN spins the numbers for its NBA playoff coverage to date.

[via press release from ESPN]

ESPN Has Highest-Rated, Most-Viewed NBA Playoffs Ever

Record Ratings, Viewership for Conference Finals on ESPN; Growth Across ESPN Digital Platforms

The 2012 NBA Playoffs generated record ratings and viewership on ESPN, led by the Eastern Conference Finals, which delivered the network's highest-rated, most-viewed NBA series ever, according to Nielsen. It averaged a 6.2 US household rating, matching the highest-rated Conference Finals ever on cable, and was up 44 percent compared to ESPN's coverage of the 2011 Western Conference Finals (4.3). The series averaged 10,144,000 viewers (P2+), up 46 percent from 2011 (6,939,000) and up 43 percent in household impressions from 2011 (4,987,000).

Eastern Conference Finals Game 7 generated an 8.9 coverage rating, translating to a 7.7 US rating, ranking as the highest for an NBA game ever on cable. Game 7 also delivered the largest audience for an NBA game in cable history in both viewership (13,346,000) and households (8,794,000). Additionally, the 2012 Eastern Conference Finals generated the three-highest rated NBA games on cable: Game 7, Game 4 and Game 6.

The Eastern Conference Finals helped propel ESPN to its highest-rated, most-viewed NBA Playoffs ever. In 21 games, ESPN averaged a 4.5 household coverage rating, up 25 percent compared to last year's 3.6. In addition, ESPN also was up 25 percent in viewership (6,228,000 vs. 4,975,000) and up 25 percent in household impressions (4,503,000 vs. 3,610,000).

Key Demos

The NBA Playoffs on ESPN delivered double-digit increases in all key demos, including 35 percent in M18-34 (5.0 vs. 3.7); 31 percent in M18-49 (4.6 vs. 3.5); 29 percent in M25-54 (4.5 vs. 3.5); 35 percent in P18-34 (3.5 vs. 2.6); 28 percent in P18-49 (3.2 vs. 2.5); 24 percent in P25-54 (3.1 vs. 2.5).

ESPN Digital Platforms

Throughout the 2012 NBA Playoffs, NBA content on ESPN.com and ESPN Mobile properties logged an average minute audience of 71,000, up 22 percent compared to the previous year (source: Adobe/Omniture). Specifically, the NBA section on ESPN.com averaged 1.9 million daily unique visitors, with 16 million total minutes per day up 9 percent. Additionally, the NBA section on the ESPN mobile Web averaged 1.7 million daily unique visitors, with 17 million total minutes per day up 45 percent.

The 2012 NBA Playoffs on ESPN3 and WatchESPN averaged 10.6 million minutes per game across computers, smartphones, tablets and Xbox, more than double (up 102 percent) compared to last year. Additionally, the Eastern Conference Finals logged its largest growth on computers, with unique viewers per game up 72 percent and total minutes per game up 82 percent, recording an average minute audience per game of 118,000. ESPN3 and WatchESPN also logged its largest NBA audience this season with Game 7 of the Heat vs. Celtics, generating an average minute audience of 176,000, 534,000 unique viewers and 28.8 million minutes.

The 2012 NBA Finals - Miami Heat vs. Oklahoma City Thunder - begin Tuesday, June 12, at 9 p.m. ET on ABC, ESPN Radio and ESPN3. Here is the complete schedule with details: The Finals on ABC.





  [june 2012]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[09/29/16 - 08:47 AM]
Wednesday's Broadcast Ratings: FOX Tops Charts with "Empire"
ABC's "Designated Survivor" however is the only series to post year-to-year gains for its network.

[09/29/16 - 07:35 AM]
Logo Breaks Records with Highest Rated Thursday in Network History
Logo further spins the numbers for Thursday, September 22.

[09/28/16 - 10:20 AM]
OWN Delivers Its Highest-Rated, Most-Watched and Highest-Ranked Quarter in Network History
OWN spins the numbers for the quarter to date.

[09/28/16 - 09:31 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos with "The Voice," "This Is Us"
The newcomer posts big gains from the Peacock's audience a year ago.

[09/27/16 - 09:10 AM]
Monday's Broadcast Ratings: NBC Tops Coverage of the First Presidential Debate
Said 90-minute telecast draws a collective 45.3 million viewers between ABC, CBS, FOX and NBC.

[09/26/16 - 09:42 AM]
Bravo Media Finishes 3Q with the Biggest On-Air and Online Growth Among the Top 10 Ad Supported Cable Entertainment Networks
Bravo spins the numbers for the quarter to date.

[09/26/16 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Tops Charts on Night of Declines
FOX's "The Simpsons" is the only series to post year-to-year gains on the broadcast networks.

[09/25/16 - 11:26 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with College Football
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[09/25/16 - 11:18 AM]
"This Is Us" Grabs NBC's Best Premiere Live + 3 Lift Ever in 18-49 Rating
NBC further spins the numbers for Tuesday, September 20.

[09/25/16 - 11:02 AM]
FOX Comedies - "Brooklyn Nine-Nine," "New Girl" and "Scream Queens" - See Significant Gains in Live + 3
FOX further spins the numbers for Tuesday, September 20.

[09/25/16 - 10:12 AM]
College Football Week 4: ESPN/ABC with Five of the Six Highest Overnights Across All Networks
ESPN spins the numbers for Saturday, September 24.

[09/25/16 - 08:30 AM]
ABC's "S.H.I.E.L.D." Is Tuesday's Biggest Gainer in Adults 18-49 with a Best-Ever 82% Jump
ABC further spins the numbers for Tuesday, September 20.

[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.