[06/17/12 - 03:09 PM]
NBC Scores Strong Overnight Natings for 112th U.S. Open
NBC spins the late-night numbers for Friday, June 15 and Saturday, June 16.

[via press release from NBC]

Saturday Primetime Results:

· Fast-affiliate ratings for Saturday's live primetime coverage of U.S. Open Golf (from 8-10:34 p.m. ET) are subject to significant revision. In metered-market household ratings, the coverage dominated the night (see press release below). Currently available fast-affiliate results, subject to significant revision, list NBC as a dominant #1 among ABC, CBS, NBC and Fox from 8-11 p.m. in adults 18-49, adults 18-34, adults 25-54, total viewers and other key categories. From 10:34-11 p.m. ET, NBC aired an encore "Betty White's Off Their Rockers," joined in progress.

Here's the press release on U.S. Open Golf ratings from NBC Sports:

June 17, 2012


Best U.S. Open 3RD Round Rating In a Decade

Golf Channel on Pace for Best U.S. Open Week Ever

NBC scored the best U.S. Open Championship third-round rating in a decade on Saturday, building on the momentum Golf Channel gained earlier in the week with its Live From the U.S. Open coverage and setting additional milestones for the NBC Sports Group.

NBC's third-round coverage (4-10:30 p.m. ET) did a 5.5 overnight rating and a 13 share, which was up 53 percent over last year and the best in a decade (2002, 6.4/16).

· This is NBC's third 'primetime' U.S. Open, following Torrey Pines in 2008 (5.3) and Pebble Beach in 2010 (4.5). Yesterday's 5.5 was up four and 22 percent, respectively, vs. those previous primetime U.S. Open third rounds.

· The rating peaked at a 6.4/12 in the 9:30-10 p.m. ET half-hour.

· NBC's coverage of Round One (2.1/6) was up 50% vs. last year's and the best in six years (2006, also a 2.1); and Round Two (2.3/7) was up 64 percent vs. 2011 and the best since 2008 (2.4).

· Live from the U.S. Open, Golf Channel's pre-game show which aired on NBC from 3-4 p.m. ET on Saturday, did a 2.1/6 which was the highest for this show this year on NBC.

· In San Francisco, third-round coverage received a 8.1 overnight rating and a 25 share, up 145% vs. last year and the highest local rating in the market since 2000 (8.6/24).

Riding the momentum of four consecutive "best-ever" months of viewership, Golf Channel began its news coverage of the U.S. Open as the fastest growing network on television that serve more than 80 million homes. More than 40 hours of the network's signature Live From the U.S. Open coverage was planned for the week, which is on pace to become Golf Channel's best U.S. Open Week ever - surpassing highs of 2008 and 2009.

· Monday (65,000 average viewers/up 12 percent versus 2011), Wednesday (121,000/+73 percent) and Friday (108,000/+61 percent) were the most-watched U.S. Open Monday, Wednesday and Friday in Golf Channel history.

· The Golf Fix, Golf Channel's instructional show with energetic host Michael Breed, aired live on Monday night from The Olympic Club and was most-watched The Golf Fix ever (169,000).

· Live From the U.S. Open (0.3/276,000) on Thursday (9 a.m.-Noon ET) was the highest-rated and most-watched weekday Live From telecast ever, including all daytime and primetime telecasts (excluding the Monday playoff in 2008). The same show on Friday (0.3/253,000) became the second-highest-rated and second-most-watched behind Thursday. Source: NBC -- Live Same Day US HH Rtgs using Metered Market Overnight data; Golf Channel -- Live Same Day Cvg HH Rtgs and P2+ 000's using Time Period Cable data. Details available.


In Late-Night Metered-Market Household Averages for Saturday night:

· An encore telecast of "Saturday Night Live," with host Lindsay Lohan and musical guest Jack White (3.0/8 in metered-market households), dominated its time period. In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 1.6 rating, 8 share in adults 18-49, making it the night's #1 non-sports program in the Local People Meters, ahead of all primetime telecasts on ABC, CBS and Fox.

Friday Primetime Results:

· At 8 p.m. ET, an encore telecast of "Whitney" averaged a 0.6/3 in 18-49 and 2.2 million viewers overall. At 8:30, a rebroadcast of "Community" delivered a 0.5/2 in 18-49 and 1.7 million viewers overall.

· From 9-11 p.m. ET, "Dateline NBC" (1.2/4 in 18-49, 4.7 million viewers overall) ranked #2 in the time period among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, total viewers and all other key categories. Week to week, "Dateline" was up 9 percent in adults 18-49 (to a 1.2 rating from a 1.1) and 13 percent in adults 25-54 (1.7 vs. 1.5). From its first half-hour to its fourth, "Dateline" grew by 56 percent in adults 18-49 (to a 1.4 rating from a 0.9), 50 percent in adults 25-54 (1.8 vs. 1.2) and 43 percent or 1.7 million persons in total viewers (5.5 million vs. 3.8 million.

In late-night metered-market households Friday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's combo of "Nightline," 3.6/8; and "Jimmy Kimmel Live," 1.7/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.5/2 with an encore; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.7/4 with an encore.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/3). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [june 2012]  


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