or


[06/26/12 - 01:56 PM]
Disney XD Posts Most-Watched 2Q in Prime Ever; Is the Network's Third-Most-Watched Quarter on Record Across All Demos
Disney XD spins the numbers for the quarter to date.

[via press release from Disney XD]

Ratings Highlights for 2Q 2012 -- Final National Ratings

Disney XD Posts Most-Watched 2Q in Prime Ever; Is the Network's Third-Most-Watched Quarter on Record Across All Demos

~Grows its Audience Year to Year for 14th Consecutive Quarter in Key Demos

~Exceeds Nicktoons by Double-Digit Percentages Across All Kid Demos

"Pair of Kings" Hits Series High Across Target Boys

2Q 2012 - Prime

Driven by its fast expanding roster of original series, including live-action series "Pair of Kings," "Lab Rats" and "Kickin' It," along with Marvel's animated series "Ultimate Spider-Man" and "Avengers: EMH," 2Q 2012 ranked as Disney XD's most-watched 2Q in the network's history in Prime, and 3rd most-watched quarter overall (includes its 10 years as Toon Disney) across the board: Total Viewers (390,000), Kids 6-14 (222,000), Boys 6-14 (140,000), Kids 6-11 (176,000), Boys 6-11 (110,000), Tweens 9-14 (147,000) and Boys 9-14 (95,000).

Moreover, Disney XD closed out 2Q 2012 boasting all time June highs in Prime across all demos, with the month becoming its #2 month in the network's history in Boys 9-14 (104,000), and its #3 most-watched month ever in Total Viewers (422,000) and Boys 6-14 (154,000).

· Disney XD has grown its Prime audience year to year for an impressive 14 consecutive quarters Kids 6-14, Boys 6-14, Kids 6-11, Tweens 9-14 and Boys 9-14.

· Disney XD held a wide margin of victory over Nicktoons, surpassing the key competitor across all key demos: by 24% in Kids 2-11 (227,000 vs. 183,000), by 46% in Kids 6-14 (222,000 vs. 152,000), by 19% in Boys 6-14 (140,000 vs. 118,000), by 48% in Kids 6-11 (176,000 vs. 119,000), by 21% in Boys 6-11 (110,000 vs. 91,000), by 62% in Tweens 9-14 (147,000 vs. 91,000) and by 36% in Boys 9-14 (95,000 vs. 70,000).

· Year over year, Disney XD posted across-the-board growth, including by double-digit percentages in Total Viewers (+12% - 390,000 vs. 349,000), Kids 6-14 (+10% - 222,000 vs. 201,000), Tweens 9-14 (+14% - 147,000 vs. 129,000) and Boys 9-14 (+12% - 95,000 vs. 85,000).

Programming Highlights:

· The Season 2 finale of "Pair of Kings" (4/16/12, 8:30 - 9:30 p.m.) hit series highs in Boys 2-11 (332,000/1.6 rating), Boys 6-14 (412,000/2.2 rating), Boys 6-11 (304,000/2.4 rating), Tweens 9-14 (538,000/2.2 rating) and Boys 9-14 (339,000/2.8 rating), and was the series' #2 telecast ever in Kids 2-11 (576,000/1.4 rating), Kids 6-14 (680,000/1.9 rating) and Kids 6-11 (516,000/2.1 rating).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NTI, U.S. ratings, most current, 2Q 2012: 3/26/12-6/24/12; 2Q 2011: 3/28/11-6/26/11.





  [june 2012]  
S
M
T
W
T
F
S
     


· AVENGERS, THE: EARTH'S MIGHTIEST HEROES (DISNEY XD)
· KICKIN' IT (DISNEY XD)
· LAB RATS (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· ULTIMATE SPIDER-MAN (DISNEY XD)









most recent ratings | view all posts
[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.

[12/16/14 - 11:53 AM]
Syfy's "Ascension" Takes Off During First Night Premiere, Transporting 1.8 Million Total Viewers
Syfy spins the numbers for Monday, December 15.

[12/16/14 - 09:52 AM]
"60 Minutes" in Top 10 for Eighth Week in a Row
CBS spins the numbers for Sunday, December 14.

[12/16/14 - 09:41 AM]
"48 Hours: The Two Faces of Todd Winkler" Is Saturday's #1 Broadcast at 10:00 PM with Viewers
CBS spins the numbers for Saturday, December 13.

[12/16/14 - 08:44 AM]
"The Voice" Is Currently Up 16% Versus Last Week in 18-49 to Its Highest Rating Since November 17
NBC spins the numbers for Monday, December 15.

[12/16/14 - 08:31 AM]
Cowboys' 38-27 Win Over Eagles on NBC Is Most-Watched "Sunday Night Football" Game This Season
NBC further spins the numbers for Sunday, December 14.

[12/16/14 - 08:27 AM]
ABC's "The Great Christmas Light Fight" Sees 2nd-Best Numbers Ever
ABC spins the numbers for Monday, December 15.

[12/16/14 - 08:26 AM]
Monday's Broadcast Ratings: "The Voice" Continues Impressive Demo Streak
NBC's juggernaut has won Monday night for the past 13 weeks among adults 18-49.

[12/15/14 - 02:14 PM]
"Homeland" and "The Affair" Have Another Great Sunday
Showtime spins the numbers for Sunday, December 14.

[12/15/14 - 01:32 PM]
"Sons of Anarchy" Rides to Ratings Record at FX
FX spins the numbers for Tuesday, December 9 and the season to date.