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[07/01/12 - 08:44 AM]
Saturday's Broadcast Ratings: NBC Wins Again With "U.S. Olympic Team Trials"
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for saturday, june 30, 2012)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (4.78 million viewers, #1; adults 18-49: 1.2, #1) was tops for the second night in a row with its coverage of the "U.S. Olympic Team Trials: Swimming Finals" (5.33 million viewers, #2; adults 18-49: 1.3, #2) and "U.S. Olympic Team Trials: Track & Field Finals" (6.46 million viewers, #1; adults 18-49: 1.8, #1) followed by a new "The Firm" (2.56 million viewers, #8; adults 18-49: 0.5, #T5).

CBS (3.89 million viewers, #2; adults 18-49: 0.6, #T2) then claimed a distant silver with its repeat lineup of "CSI: NY" (3.08 million viewers, #6; adults 18-49: 0.5, #T5), "Blue Bloods" (3.73 million viewers, #4; adults 18-49: 0.5, #T5) and "48 Hours Mystery" (4.87 million viewers, #3; adults 18-49: 0.9, #3).

Next up was FOX (2.72 million viewers, #3; adults 18-49: 0.6, #T2) and its penultimate week of the "Saturday Baseball Game of the Week" (2.72 million viewers, #7; adults 18-49: 0.6, #4).

And finally, repeats of "Extreme Makeover: Home Edition" (2.10 million viewers, #9; adults 18-49: 0.5, #T5) and "Castle" (3.24 million viewers, #5; adults 18-49: 0.5, #T5) on ABC (2.47 million viewers, #4; adults 18-49: 0.5, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

An encore telecast of "Saturday Night Live," with host Emma Stone and musical guest Coldplay (2.8/7 in metered-market households), dominated its time period. In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 1.3 rating, 6 share in adults 18-49, making it the night's #1 non-sports program in the Local People Meters, ahead of all primetime entertainment telecasts on ABC, CBS and NBC.

"SNL" is currently matching its results of one week earlier in metered-market households and the Local People Meters.

[NOTE: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/2/11):

FOX (2.79 million viewers, #2; adults 18-49: 1.0, #1) claimed top honors on the Saturday holiday with full hours of "Cops" (2.47 million viewers, #6; adults 18-49: 0.9, #2) and another "Cops" (3.11 million viewers, #3; adults 18-49: 1.1, #1).

CBS (3.25 million viewers, #1; adults 18-49: 0.5, #T2) then was the most-watched network with a new "Chaos" (2.59 million viewers, #5; adults 18-49: 0.4, #T8) followed by repeats of "CSI: NY" (3.18 million viewers, #2; adults 18-49: 0.5, #T5) and "48 Hours Mystery" (3.98 million viewers, #1; adults 18-49: 0.8, #3).

Next up was NBC (2.48 million viewers, #3; adults 18-49: 0.5, #T2) with encores of "Minute to Win It" (2.05 million viewers, #9; adults 18-49: 0.4, #T8), "Law & Order: Criminal Intent" (2.34 million viewers, #7; adults 18-49: 0.4, #T8) and "Law & Order: Los Angeles" (3.05 million viewers, #4; adults 18-49: 0.7, #4).

And finally, ABC (1.85 million viewers, #4; adults 18-49: 0.5, #T2) closed out the night with rebroadcasts of "101 Ways to Leave a Game Show" (2.07 million viewers, #8; adults 18-49: 0.5, #T5), "Expedition Impossible" (1.69 million viewers, #11; adults 18-49: 0.5, #T5) and "Rookie Blue" (1.80 million viewers, #10; adults 18-49: 0.4, #T8).

In late-night metered market ratings (via NBC's press release):

An encore telecast of "Saturday Night Live" (2.9/8 in metered-market households), hosted by Helen Mirren with musical guest Foo Fighters, dominated its time period.

In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 1.5 rating, 7 share in adults 18-49, making it the #1 telecast of the night ahead of all primetime programs on ABC, CBS, NBC or Fox.

Source: Nielsen Media Research





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