or


[07/11/12 - 01:30 PM]
MLB All-Star Game Reaffirmed as Premier Annual TV Event of Summer as Total Viewership Increases
FOX spins the numbers for Tuesday, July 10.

[via press release from FOX]

MLB ALL-STAR GAME REAFFIRMED AS PREMIER ANNUAL TV EVENT OF SUMMER AS TOTAL VIEWERSHIP INCREASES

Ratings Surge Among Younger Viewers; Men 18-34 & Key Adult Demographics Improve vs. '11

Social Media Activity on FOX Platforms Soars 262%

Kansas City, MO - As the biggest All-Star Game audience since 2009 was still settling in to watch the 83rd MAJOR LEAGUE BASEBALL ALL-STAR GAME, the National League raced out to a five-run lead before the American League even came to bat en route to an 8-0 rout last night amidst the soaring fountains at beautiful Kauffman Stadium.

Despite the N.L. onslaught and lopsided victory in the 83rd MAJOR LEAGUE BASEBALL ALL-STAR GAME - the third-widest margin of victory ever - the game broadcast on FOX delivered 27.7 million total viewers (persons age 2+ watching all or part of the game), +7% compared to a year ago, reaffirming it as the premier annual television event of the summer. The 7% surge matches the biggest increase in total viewership for an All-Star Game since 1998. The game earned a 6.8/12 household rating/share, averaging 10.9 million viewers, narrowly missing last year's 6.9/12 by -1% in rating and average audience (11 million). In fact, the margin between the 2012 rating and last year is razor thin, just four hundredths of a ratings point, according to figures released today by Nielsen Media Research.

Initial tune-in for the 2012 MLB All-Star Game was very strong. The game opened at a 6.5/12, +7% over last year's 6.1/11 and was the best first-pitch tune-in for an All-Star Game since 2009, which was driven by a pregame appearance by President Obama.

Perhaps intrigued by the presence of blossoming young stars like Mike Trout, teammates Bryce Harper and Stephen Strasburg, younger viewers tuned-in to this year's All-Star Game in better numbers. Last night's Midsummer Classic earned a 4.0 among Men 18-34, a +5% bump over last year, and FOX was also up across the key adult demographics including Adults 18-34 (+11%, 3.0 vs. 2.7), Adults 18-49 (+3%, 3.2 vs. 3.1) and Adults 25-54 (+3%, 3.8 vs. 3.7).

Riding the All-Star Game, FOX won the night effortlessly. Last night's 8:00-11:00 PM ET primetime average made this FOX's highest-rated night since the American Idol finale, and the highest-rated night of broadcast network television since Game 5 of this year's NBA Finals on ABC.

St. Louis topped all markets for the All-Star Game for the sixth consecutive year with a 20.5/33, followed by host market Kansas City (18.7/31), nearly doubling the 10.6/19 earned by host market Phoenix last year. Other markets of note included Washington, whose young stars drove a +36% increase locally, and Dallas, whose eight Rangers All-Stars provided a +22% lift there. Ratings in top ten markets include: New York - 9.7; LA - 7.0; Chicago - 8.0; Philadelphia - 9.4; Dallas - 11.6; SF - 9.8; Boston - 7.7; Washington, DC - 8.7; Atlanta - 8.6; and Houston - 5.2.

Social media metrics issued today as measured by Bluefin Labs indicate that the All-Star Game on FOX's Facebook and Twitter platforms was up 262% in unique users (439K vs. 121K) vs. 2011, and +261% in total comments (808K vs. 224K), with each unique user averaging two comments during the broadcast. Total comments and unique users refer to public Twitter tweets and public Facebook posts about the broadcast.





  [july 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[10/21/19 - 08:37 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Victory
The Peacock once again takes home top honors in all categories on Sunday.

[10/20/19 - 09:16 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Charts
The Alphabet leads the night in both total viewers and adults 18-49.

[10/19/19 - 08:32 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Hold Onto Demo Crown
The network edges the competition among adults 18-49 while CBS remains the most-watched network.

[10/18/19 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Cruise to Victory
The network dominates the evening in both total viewers and adults 18-49.

[10/17/19 - 08:13 AM]
Wednesday's Broadcast Ratings: "Chicago" Crossover Puts NBC on Top
The Peacock wins the night in total viewers, shares the adults 18-49 crown with FOX.

[10/16/19 - 01:32 PM]
Critically-Acclaimed Limited Series "Unbelievable" Watched by 32 Million Member Households
Netflix details the show's viewership from its first 28 days.

[10/16/19 - 01:31 PM]
"Stranger Things" Season 3 Was the Most Watched Season to Date
The streaming service reveals 64 million member households watched in its first four weeks.

[10/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Stay on Top in Demos
The Peacock's lineup wins the night among adults 18-49 while CBS remains the most-watched network.

[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/10/19 - 08:43 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in FOX Demo Victory
The network once again takes home the adults 18-49 crown while NBC remains the most-watched network.

[10/09/19 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Demo Crown
CBS likewise remains the most-watched broadcaster on Tuesday nights.