or


[07/12/12 - 02:58 PM]
"Beverly Hills Nannies" is ABC Family's #1 Reality Series Launch Ever in Adults 18-34, Adults 18-49 and Key Females
ABC Family spins the numbers for Wednesday, July 11.

[via press release from ABC Family]

Ratings Highlights for Wednesday, July 11, 2012 Final National Ratings

ABC Family's Comedy Wednesday Block Ranks #1 Across All Cable TV From 8:00-10:00 P.M. in Women 18-34, Women 18-49 and Females 12-34

"Beverly Hills Nannies" is ABC Family's #1 Reality Series Launch Ever in Adults 18-34, Adults 18-49 and Key Females, and its #2 Reality Debut in Total Viewers

~Ranks as Wednesday's #1 Unscripted Cable Telecast in Women 18-34 and Females 12-34

"Melissa & Joey" and "Baby Daddy" Qualify as Cable TV's #1 Telecast in Their Time Periods Across Women 18-34, Women 18-49 and Females 12-34

Comedy Wednesday Block (8:00-10:00 p.m.)

ABC Family's comedy Wednesday, featuring two new original series with "Baby Daddy" and "Beverly Hills Nannies," and the established "Melissa & Joey," propelled the network to stand as cable TV's #1 network from 8:00 - 10:00 p.m. in Women 18-34 (398,000), Women 18-49 (611,000) and Females 12-34 (543,000), with all three series ranking #1 in their respective cable time periods in target demos.

Newcomer "Beverly Hills Nannies," which launched as the network's #1 reality series premiere ever in core Adult and Millennial demos, qualified as Wednesday's #1 unscripted cable telecast in Women 18-34 and Females 12-34, while "Baby Daddy" was the #2 scripted cable telecast in Prime in the categories.

· ABC Family's comedy Wednesday block delivered impressive triple-digit percent increases over year-ago time period levels (7/13/11) in core demos: +122% in Adults 18-34 (489,000 vs. 220,000), +140% in Women 18-34 (398,000 vs. 166,000), +118% in Adults 18-49 (760,000 vs. 348,000), +129% in Women 18-49 (611,000 vs. 267,000) and +140% in Females 12-34 (543,000 vs. 226,000).

"Melissa & Joey" (8:00-8:30 p.m.)

An all-new "Melissa & Joey" stood as the #1 telecast across all cable at 8 o'clock in Women 18-34 (427,000), Women 18-49 (608,000) and Females 12-34 (576,000), posting its 2nd-best ratings of its sophomore campaign in the female 18-34 and 12-34 demos.

· Season 2 to date, "Melissa & Joey" is up by considerable margins over its freshman season, including by 29% in Women 18-34 (400,000 vs. 310,000), by 19% in Women 18-49 (589,000 vs. 495,000) and by 16% in Females 12-34 (530,000 vs. 456,000).

"Baby Daddy" (8:30-9:00 p.m.)

At 8:30 p.m., the block's strongest performer, "Baby Daddy," ranked as cable TV's #1 telecast in the half-hour in Women 18-34 (470,000), Women 18-49 (708,000) and Females 12-34 (622,000). Moreover, "Baby Daddy" stood as Wednesday's #2 Prime telecast in Females 12-34 &Women 18-34.

· "Baby Daddy" posted solid gains over its "Melissa & Joey" lead-in across key demos, including by 19% in Total Viewers (1.44 million vs. 1.21 million), by 14% in Adults 18-34 (555,000 vs. 488,000), by 10% in Women 18-34 (470,000 vs. 427,000), by 17% in Adults 18-49 (860,000 vs. 732,000) and by 16% in Women 18-49 (708,000 vs. 608,000).

· Season to date, "Baby Daddy" outperforms year-ago time period averages by more than double in Adults 18-34 (+100% - 591,000 vs. 295,000), Women 18-34 (+107% - 473,000 vs. 229,000) and Women 18-49 (+101% - 707,000 vs. 351,000), and is up by solid double-digit percent margins in Total Viewers (+85% - 1.61 million vs. 868,000), Adults 18-49 (+97% - 914,000 vs. 463,000) and Viewers 12-34 (+80% - 831,000 vs. 462,000).

"Beverly Hills Nannies" (9:00-10:00 p.m.)

Anchoring the comedy block, newest original series "Beverly Hills Nannies" debuted as ABC Family's #1 reality series launch in the network's history (out of 13 total) in Adults 18-34 (455,000), Women 18-34 (347,000), Adults 18-49 (724,000), Women 18-49 (565,000) and Females 12-34 (487,000), standing as Wednesday's #1 unscripted cable TV telecast in Women 18-34 and Females 12-34.

Moreover, "Beverly Hills Nannies" ranked as the network's #1 reality series premiere in 7 years in Total Viewers (1.2 million) and in more than 7 years in Viewers 12-34 (628,000), and became its #2 reality premiere overall, behind "Venus & Serena: For Real" (7/20/05 - 1.5 million) and "Brat Camp" (1/10/05 - 631,000), respectively.

· In the particularly competitive 9 o'clock hour, "Beverly Hills Nannies" ranked as cable's TV #1 telecast in Women 18-34 and Females 12-34, and was the #1 unscripted cable TV telecast in Women 18-49.

· "Beverly Hills Nannies" more than doubled year-ago time period levels (7/13/11) across key demos: +128% in Adults 18-34 (455,000 vs. 200,000), +113% in Women 18-34 (347,000 vs. 163,000), +127% in Adults 18-49 (724,000 vs. 319,000), +117% in Women 18-49 (565,000 vs. 260,000), +150% in Viewers 12-34 (628,000 vs. 251,000) and +154% in Females 12-34 (487,000 vs. 192,000).

Source: Nielsen Media Research, National Ratings, 7/11/12, Live + SD. Year-Ago: 7/13/11, time period data. ABC Family: Nov. '01- to date. Season averages for "M&J" based on L+SD ratings, 8/7/10-9/14/11.





  [july 2012]  
S
M
T
W
T
F
S


· BABY DADDY (FREEFORM)
· BEVERLY HILLS NANNIES (ABC FAMILY)
· MELISSA & JOEY (ABC FAMILY)





most recent ratings | view all posts
[05/28/25 - 11:35 AM]
"The American Music Awards" Hosted by Jennifer Lopez Posts Largest Audience Since 2019
The live broadcast delivered 4.73 million viewers, up +34% from its last live broadcast in 2022 (airing November 20, 2022, on ABC).

[05/28/25 - 10:19 AM]
ESPN's "Sunday Night Baseball" Averaged 1.7 Million Viewers for NLCS Rematch Featuring Los Angeles Dodgers vs New York Mets
Said telecast was up 11% versus last year's "Sunday Night Baseball" average.

[05/28/25 - 07:52 AM]
Formula 1 Monaco Grand Prix Telecast on ABC Attracts Largest Live Audience Ever for Iconic Event
The audience broke the event's record viewership of 2.0 million that watched last year's race, with viewership peaking at 2.6 million during the 10:30-10:45 a.m. quarter hour.

[05/28/25 - 06:05 AM]
"The Chi" Season Seven Premiere Scores Two Million Cross-Platform Viewers
The season seven premiere scored two million cross-platform viewers, making the season seven premiere the most-streamed in the series' history, up +2% on streaming versus last season.

[05/27/25 - 12:01 PM]
Netflix Top 10 Week of May 19: "Sirens" Makes a Splash with No. 1 Debut
The limited series starring Julianne Moore, Meghann Fahy, Milly Alcock, and Kevin Bacon debuted in the No. 1 spot in English TV this week, claiming 16.7 million views in just four days and arriving in the Top 10 in all countries.

[05/26/25 - 01:09 PM]
Influx of Viewers Raises Global Audience to Over 90 Million for "The Last of Us"
In the U.S., the season 2 finale last night saw 3.7 million cross-platform viewers.

[05/26/25 - 01:02 PM]
17-Year High: FOX Sports Delivers 7.05 Million Viewers for Indianapolis 500
Sunday's 109th running of the Indianapolis 500 peaked at 8.4 million viewers from 4:15 PM ET - 4:30 PM ET.

[05/22/25 - 12:18 PM]
"Survivor" Finale Is CBS' Most-Watched Wednesday in a Year
The three-hour season 48 finale was the #1 broadcast of the night among Adults 25-54 with 0.9.

[05/21/25 - 02:57 PM]
"60 Minutes" Closes Out 2024-25 Season on Top as America's #1 News Program
CBS' flagship news broadcast grew compared to the previous year, with 16 billion minutes watched across linear and streaming.

[05/21/25 - 09:14 AM]
NBC Delivers More Young NFL Viewers Than Any Media Partner, as "Sunday Night Football" Finishes TV Season as Primetime's No. 1 Show for Record 14th Consecutive Year
In addition, NBC delivered more NFL viewers under age 50 than any other NFL media partner across all game windows (minimum seven games), and topped all media partners in the coveted Adult 18-34 and Adult 18-49 demographics.

[05/20/25 - 12:00 PM]
Top 10 Week of May 12: "Nonnas" Feasts Again, with Second Week at No. 1
In English TV, "American Manhunt: Osama bin Laden" took the top spot in its first week, with 12.6 million views, followed by the grisly true story of two of the UK's most prolific murderers in "Fred and Rose West: A British Horror Story," which premiered at No. 2 (8.3 million views).

[05/20/25 - 10:18 AM]
Peacock's "Poker Face" Season 2 Hits Nielsen Top 5
The series' sophomore season also debuted as the #2 streaming original based on average audience in that same week.

[05/20/25 - 09:00 AM]
2025 NBA Playoffs Viewership Up 12 Percent from Last Year on ESPN Platforms
Game 7 of the Denver Nuggets vs. Oklahoma City Thunder series on ABC averaged 6,340,000 viewers, and peaked with 7,632,000 viewers at 5:15 p.m. ET.

[05/20/25 - 08:49 AM]
Most-Watched Edition of ESPN "Sunday Night Baseball" in Seven Years
The audience peaked with 3,018,000 viewers at 9:45 p.m. ET.

[05/20/25 - 08:34 AM]
ESPN Platforms Delivered Its Most-Watched WNBA Opening Weekend Doubleheader, Chicago Sky vs. Indiana Fever Averaged 2.7M Viewers
The Sky-Fever matchup, which peaked at 3.1 million viewers, was the most-watched WNBA game ever on ESPN platforms.