[07/23/12 - 08:36 AM]
FOX Currently Ranks as the Summer's No. 1 Network Among Adults 18-49
FOX spins the numbers for the summer to date.

[via press release from FOX]

FOX Summer 2012 Highlights (Through 7/17/12 - Most Current)

Summer-to-Date Highlights

· FOX currently ranks as the summer's No. 1 network among Adults 18-49

· FOX also ranks No.1 among Adults 18-34, Teens (tie) Women 18-34 (tie) and all key men.

· FOX is currently retaining 100% of last summer's Adults 18-49 delivery for comparable dates, while CBS is down -15%, NBC is down -21% and ABC and CW are flat.

· FOX is the No. 1 network on three nights of the week among Adults 18-49 and Adults 18-34 (Monday, Tuesday and Wednesday).

· FOX has 5 of the summer's Top 10 regular programs among Adults 18-49 (SO YOU THINK YOU CAN DANCE, HELL'S KITCHEN-MON, HELL'S KITCHEN-TUE, MASTERCHEF-MON, MASTERCHEF-TUE) -- more than any other network.

· FOX also has 6 of the summer's Top 10 regular programs among Adults 18-34 and four of the Top 10 among Teens.

· FOX's SO YOU THINK YOU CAN DANCE ties as the summer's highest-rated entertainment program among "Adults 18-49 in homes with $100K income."

Key Summer Program Highlights


· HELL'S KITCHEN-MON is a Top 5 program among Adults 18-49, Adults 18-34/25-54 and all key men demos this summer


· MASTERCHEF is up +8% among Adults 18-49 and up +9% in Total Viewers this summer

· MASTERCHEF is one of this summer's Top 10 programs of the summer among Adults 18-49, Adults 18-34 and virtually all key men and women demos.


· SO YOU THINK YOU CAN DANCE ranks as the summer's No. 1 program among Adults 18-34 and Women 18-34, and is one of the Top 5 shows with Adults 18-49.

· SYTYCD has ranked as a Top 10 program among Adults 18-49 for all 8 of its summer seasons.

· SYTYCD attracts an upscale audience, over-indexing its Total U.S. Adults 18-49 average among "Adults 18-49 with Household Income of $100K+" (118 index) and "Adults 18-49 with 4+ Years of College" (123 index).


· TAKE ME OUT ranks No. 2 in its Thursday 8-9pm time period among Adults 18-49 (tie), Adults 18-34, Teens, Women 18-49 and Women 18-34.

· TAKE ME OUT delivers a diverse audience, indexing +30% above its total U.S. Adults 18-49 average among "Adults 18-49 with African American HOH."


· THE CHOICE ranks as the summer's No. 1 new show among Women 18-34 and was the No. 2 new show with Adults 18-49 (tie) and Adults 18-34.

  [july 2012]  


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