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[07/26/12 - 12:14 PM]
Jay Leno and Jimmy Fallon Generate #1 Results for the Late-Night Week of July 16-20
NBC spins the late-night numbers for the week of July 16-20.

[via press release from NBC]

JAY LENO AND JIMMY FALLON GENERATE #1 RESULTS FOR THE LATE-NIGHT WEEK OF JULY 16-20

JAY AND JIMMY OUT-DELIVER THEIR ABC AND CBS TIME-PERIOD COMPETITION IN 18-49 VIEWERS AND TOTAL VIEWERS

JAY DELIVERS BIGGER AUDIENCES THAN 'LATE SHOW' IN EVERY KEY CATEGORY: ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS

JIMMY FALLON TOPS 'LATE LATE SHOW' AND THE HEAD-TO-HEAD HALF-HOUR OF 'KIMMEL' IN TOTAL VIEWERS AND ALL KEY ADULT DEMOS

SEASON TO DATE, JAY HAS STRETCHED HIS TOTAL-VIEWER LEAD OVER 'LATE SHOW' TO 19 PERCENT FROM THE YEAR-AGO 13 PERCENT; JIMMY FALLON HAS ALSO INCREASED HIS MARGIN OVER 'LATE LATE SHOW' TO 19 PERCENT, UP FROM LAST YEAR'S 5 PERCENT

UNIVERSAL CITY, Calif. - July 26, 2012 - NBC's "The Tonight Show with Jay Leno" and "Late Night with Jimmy Fallon" have delivered bigger audiences than the ABC and CBS time-period competition in viewers 18-49, total viewers and other key categories for the week of July 16-20.

"Tonight" topped the time-period competition of CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

At 12:35 a.m. ET, Jimmy Fallon also out-delivered CBS's "Late Late Show with Craig Ferguson" in each of the key categories and topped "Kimmel" head to head for their common half-hour in total viewers and all key adult demos.

Through the first 44 weeks of the 2011-12 broadcast year, "Tonight" has increased its total-viewer margin over "Late Show" to 19 percent (3.669 million vs. 3.089 million), up from the year-ago season-to-date advantage of 13 percent. Jimmy Fallon has also established a total-viewer lead over "Late Late Show" this season of 19 percent (1.750 million vs. 1.472 million), up from last year's advantage of 5 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-34, to 46 percent (272,000 vs. 186,000) up from last year's 28 percent, and in adults 25-54, up to 14 percent (846,000 vs. 742,000) from 7 percent at this point last season.

"Tonight" delivered a bigger 18-49 audience than "Late Show" for the 27th time in 31 weeks while Jimmy Fallon attracted a bigger 18-49 audience than "Late Late Show" for a 34th week in a row.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of July 16-20. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.7 rating, 3 share
CBS "Late Show," 0.5/2*
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.8/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2*
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.3/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2 (in encore telecasts)

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.3 million viewers
CBS "Late Show," 2.4 million viewers*
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.6 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.6 million viewers*
12:35-1:35 a.m. ET
NBC "Late Night," 1.6 million viewers
CBS "Late Late Show," 1.0 million viewers 1:35-2:05 a.m. ET NBC "Last Call," 0.9 million viewers (in encore telecasts)

* Friday's "Late Show" and "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.8/3
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.7 million viewers
CBS "Late Show," 3.1 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.8 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.8 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF JULY 16-20

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.5

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.4

TBS, 11 p.m.-midnight, "Conan," 0.5

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.28 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.3 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.9 million

TBS, 11 p.m.-midnight, "Conan," 1.1 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.5 million

Adult Swim, 12:30-1:30 a.m. ET, 2.0 million





  [july 2012]  
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