[07/31/12 - 12:30 PM]
NBC Sports Network Posts 2 Most-Watched Days in Its History
The networks of NBC spin the numbers for Saturday, July 28 and Sunday, July 29.

[via press release from NBC]


Network's First-Ever Olympics Coverage Nets Record Audiences

MSNBC, CNBC, Bravo Also See Increased Olympic Numbers

LONDON - July 31, 2012 - NBC Sports Network's coverage of the London Olympics set viewership records this past weekend with the two most-watched days in its history, bolstered by coverage of Team USA's women's soccer vs. Columbia on Saturday afternoon, rowing coverage Saturday night, and Team USA Basketball vs. France on Sunday. NBC Sports Network is airing nearly 300 hours of coverage, the most-ever for an Olympics network (cable or broadcast).

Sunday's average viewership of 1.204 million (4 a.m.-7:06 p.m. ET) marked NBC Sports Network's highest average viewership ever in this daypart and 10% above Saturday's Olympic coverage (1.093 million, 4 a.m. - 8 p.m. ET).

NBCUniversal's other cable networks airing Olympic competition (MSNBC, CNBC, Bravo) are also enjoying viewership gains.


· The U.S. Women's Soccer vs. Columbia (Saturday, Noon-2 p.m. ET) averaged 2.478 million viewers, with a peak audience of 3.346 million, to rank as NBC Sports Network's most watched non-NHL coverage in network history.

· Saturday night's rowing coverage from 7-8 p.m. ET on NBCSN eclipsed the soccer coverage, drawing 3.140 million viewers.

· On Sunday, the U.S. Men's Basketball team started their gold medal quest (9:30-11:30 a.m. ET) with an average audience of 2.648 million average viewers, with a peak audience of 3.036.


MSNBC, airing 155.5 hours of Olympic long-form programming at the London Olympics, is enjoying viewership gains compared to the first two nights of the Beijing Games.

· From 7 a.m.-Noon ET, the two-day average viewership is 46% above the first two days from Beijing (713k vs. 489k).

· From Noon-5 p.m. ET, MSNBC averaged 1.494 million viewers for the first weekend of the London Olympics, 44% more than the first two days from Beijing (1.035 million) and 163% more than the first two days at Athens (567k from 4-8 p.m. ET).


Bravo is the home of Olympic tennis, airing a total of 56 hours during the London Olympics from the famed lawn at Wimbledon.

· The first two days of tennis coverage marked Bravo's highest weekend average viewership (P2+) in the 9 a.m.-3 p.m. daypart since October 27-28, 2007.


CNBC is, once again, the home of Olympic boxing airing 73 hours during the London Olympics

· For the first weekend CNBC is averaging 698k viewers (3:30-6:45 p.m. ET), up 24% from the Beijing Olympics weekend afternoon average (561k).

Source: Nielsen Media Research, LS data.

For the full schedule of NBCUniversal's Olympic coverage, please go to: NBCOlympics.com

  [july 2012]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.

[11/27/15 - 07:14 AM]
"Macy's Thanksgiving Day Parade" Ranks as the #1 Entertainment Telecast of the Season on the Broadcast Nets in Metered Market Households
NBC spins the numbers for Thursday, November 26.

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.