[07/31/12 - 11:56 AM]
Oxygen Media's Original Programming Propels July to Year-Over-Year Double-Digit Growth Among All Key Demos
Oxygen spins the numbers for the month of July.

[via press release from Oxygen]



Network Boasts Youngest July Ever With "The Glee Project" Season 2 Delivering Season High And "I'm Having Their Baby" Premiere Earning Nearly 900,000 Total Viewers

NEW YORK, NY - July 31, 2012 - Powered by a strong slate of new and original programming that includes "The Glee Project" season two and "I'm Having Their Baby," Oxygen Media delivered a month of ratings success with year-over-year double-digit growth for July among all key demos, according to Nielsen. The network averaged 415,000 total viewers this past month in primetime compared to July 2011. Drawing its youngest July audience ever, Oxygen grew 32 percent among women 18-34 and dropped its median age by four years. In addition, the network increased by 24 percent among women 18-34 and 23 percent among adults 18-34 vs. the prior month. For more information, visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.

Following a strong first season, "The Glee Project" season two is pacing to earn its highest rated season among women 18-34, up nine percent compared to the previous season on a Live+7 basis to-date. The fourth episode marked a season high, drawing in over one million total viewers (1.102 million). The recent launch of "I'm Having Their Baby" marked the network's first foray into more serious and thought-provoking original programming and the premiere delivered nearly 900,000 total viewers and 370,000 women 18-49. The series premiere put Oxygen among the Top Five cable networks with women 18-34. Also contributing to a successful July is "Tanisha Gets Married," the network's best freshman docu-series finale ever among all key demos. The buzzed-about season finale delivered more than 796,000 total viewers (7/2/12), out-delivering CBS. In addition, season nine of the wildly popular "Bad Girls Club," out-delivered ABC, CBS and NBC in women 18-34 in the Monday, 10 pm hour this month.

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 7/15/12, blended with Live + Same Day through 7/29/12. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, cvg rating. All program data= LS data, except TGP which is L7.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," "Bad Girls Club," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination for unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award, which honors programming created for women, by women, and about women, for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award-winning features online including www.OxygenLive.com, the real-time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes and can be found online and on mobile.

  [july 2012]  


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