or


[08/02/12 - 11:06 AM]
Jay Leno and Jimmy Fallon Hit Five-Month Highs as They Score #1 Finishes for the Late-Night Week of July 23-27
NBC spins the late-night numbers for the week of July 23-27.

[via press release from NBC]

JAY LENO AND JIMMY FALLON HIT FIVE-MONTH HIGHS AS THEY SCORE #1 FINISHES FOR THE LATE-NIGHT WEEK OF JULY 23-27

FRIDAY'S TELECASTS, DELAYED BY THE OLYMPIC OPENING CEREMONY, GENERATE JAY'S BIGGEST 18-49 AUDIENCE SINCE SEPTEMBER 2010 AND JIMMY'S BIGGEST SINCE SEPTEMBER 2011, KEYING JAY AND JIMMY'S TOP WEEKS SINCE FEBRUARY 2012

SEASON TO DATE, JAY HAS STRETCHED HIS TOTAL-VIEWER LEAD OVER 'LATE SHOW' TO 20 PERCENT FROM THE YEAR-AGO 13 PERCENT; JIMMY FALLON HAS ALSO INCREASED HIS MARGIN OVER 'LATE LATE SHOW' TO 20 PERCENT, UP FROM LAST YEAR'S 5 PERCENT

UNIVERSAL CITY, Calif. - August 2, 2012 - NBC's "The Tonight Show with Jay Leno" and "Late Night with Jimmy Fallon" have delivered their biggest adult 18-49 audiences in more than five months to top the ABC and CBS time-period competition in viewers 18-49, total viewers and other key categories for the week of July 23-27.

Friday's telecasts of "Tonight" and "Late Night" were delayed by NBC's coverage of the Opening Ceremony of the London Olympics, and that night's telecast of "Tonight" averaged 2.150 million adults 18-49, Jay's biggest 18-49 audience for any night of the week since Thursday, Sept. 9, 2010, the opening night of the 2010 NFL season. In total viewers, Jay's 5.351 million was "Tonight's" biggest audience since Wednesday, March 3, 2010, during the week of Jay's return as host of "Tonight." At 12:35 a.m. ET, Jimmy's delayed Friday telecast averaged 1.175 million viewers 18-49, "Late Night's" biggest 18-49 audience since Thursday, Sept. 8, 2011, the opening night of the 2011 NFL season, and Friday's 2.617 million viewers overall was Jimmy's biggest overall audience since Friday, Feb. 12, 2010, the opening night of the Vancouver Olympics.

Boosted by those strong Friday results, Jay averaged 1.214 million adults 18-49 for the week, his biggest weekly 18-49 audience in 24 weeks, since the week of February 6-10. In total viewers, Jay's 3.697 million viewers was "Tonight's" biggest audience since the week of June 25-29. At 12:35 a.m. ET, "Late Night with Jimmy Fallon" averaged 710,000 adults 18-49, its biggest 18-49 audience in 23 weeks, since the week of February 13-17. It was also Jimmy's biggest overall viewership (1.742 million) since February 13-17.

For the week, "Tonight" topped the time-period competition of CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in 18-49 and total viewers and delivered bigger audiences than "Late Show" in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers. At 12:35 a.m. ET, Jimmy Fallon also out-delivered CBS's "Late Late Show with Craig Ferguson" in each of those categories.

Through the first 45 weeks of the 2011-12 broadcast year, "Tonight" has increased its total-viewer margin over "Late Show" to 20 percent (3.672 million vs. 3.069 million), up from the year-ago season-to-date advantage of 13 percent. Jimmy Fallon has also established a total-viewer lead over "Late Late Show" this season of 20 percent (1.751 million vs. 1.463 million), up from last year's advantage of 5 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-34, to 48 percent (273,000 vs. 185,000) up from last year's 28 percent, and in adults 25-54, to 15 percent (846,000 vs. 737,000) up from 7 percent at this point last season.

"Tonight" delivered a bigger 18-49 audience than "Late Show" for the 28th time in 32 weeks while Jimmy Fallon attracted a bigger 18-49 audience than "Late Late Show" for a 35th week in a row.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of July 23-27. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 4 share*
CBS "Late Show," 0.5/2*
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.8/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2*
12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3*
CBS "Late Late Show," 0.3/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2 (in encore telecasts)*

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.7 million viewers*
CBS "Late Show," 2.2 million viewers*
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.4 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.6 million viewers*
12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers*
CBS "Late Late Show," 1.0 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.8 million viewers (in encore telecasts)*

* Friday's "Tonight" and "Late Night" were delayed by NBC's coverage of the Opening Ceremony of the London Olympics. Friday's "Last Call" was preempted and Friday's "Late Show" and "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.8/3
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.7 million viewers
CBS "Late Show," 3.1 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.8 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.8 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF JULY 23-27

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.5

TBS, 11 p.m.-midnight, "Conan," 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.28 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.6 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.2 million

TBS, 11 p.m.-midnight, "Conan," 0.9 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.3 million

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million





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