or


[08/02/12 - 01:27 PM]
London Olympics Post 6th Straight Night of Viewership and Ratings Gains Over 2008 Beijing Games
NBC spins the numbers for Wednesday, August 1.

[via press release from NBC]

LONDON OLYMPICS POST 6TH STRAIGHT NIGHT OF VIEWERSHIP AND RATINGS GAINS OVER 2008 BEIJING GAMES

30.8 Million Viewers Last Night is 4th Straight Night of London Olympics with More than 30 Million Viewers, and 5th in 6 Nights

Viewership is Most for the First Wednesday for any Non-U.S. Summer Olympics in 36 Years

34.8 Million Average Viewers and a 19.3/32 Household Rating for the First 6 Nights of the London Olympics is Most for any Non-U.S. Summer Olympics in 36 Years

17.9 Household Rating Tops First Wednesday Night from Both Beijing and Athens

7.3 Million Watch NBC's Daytime Show; 6.3 Million Tune in to Late Night

LONDON - August 2, 2012 - Each night of the 2012 London Olympics to date have drawn higher viewership and household ratings than the first six nights of the 2008 Beijing Olympics and the 2004 Athens Olympics, the last European Summer Olympics, according to official national data provided by The Nielsen Company.

Last night's coverage, which featured two more gold medals in the pool for the U.S. (Nathan Adrian in the 100m freestyle and the women's 4x200m freestyle relay), and Danell Leyva taking bronze for the U.S. in the men's gymnastics all-around, drew 30.8 million viewers, the most-watched first Wednesday of any non-U.S. Summer Olympics in 36 years (Montreal 1976).

· The average viewership of 30.8 million is 3.1 million more than the first Wednesday of the Beijing Olympics (27.7 million viewers), and 2.4 million more than the first Wednesday of the Athens Olympics (28.4 million viewers).

· Through the first Wednesday of the London Olympics, NBC is averaging 34.8 million viewers, the most of any non-U.S. Summer Olympics since the 1976 Montreal Olympics. The 34.8 million is 4.0 million more viewers than Beijing (30.8 million) and 8.6 million more than Athens (26.2 million).

Last night's primetime coverage on NBC (8-11:26 p.m. ET/PT) earned a 17.9/30 national rating/share, seven percent higher than the first Wednesday night of the Beijing Olympics (16.7/28), and three percent higher than the first Wednesday night in Athens in 2004 (17.3/29), the last European Summer Olympics.

· The six-night average household rating of 19.3/32 is the highest for any non-U.S. Summer Olympics through the first Wednesday since the 1976 Montreal Olympics. The average rating is 10 percent higher than Beijing (17.6/30) and 23 percent higher than Athens (15.7/27).

NBC'S DAYTIME AND LATE NIGHT VIEWERSHIP SOARS:

· NBC's daytime coverage yesterday drew and average 7.3 million viewers and a household rating/share of 5.2/15 (10 a.m.-5p.m. ET/PT). There is no direct comparison to any past Olympics.

· For Beijing, the 10 a.m.-1 p.m. ET/PT daytime program drew an average of 6.0 million viewers and had a household rating/share of 4.4/14.

· In Athens, the 12:30-4 p.m. ET/PT program drew an average of 4.9 million viewers and had a household rating/share of 3.8/12.

· The late night program (12:40-1:25 a.m. ET/PT) drew 6.3 million viewers, 59% higher than the comparable night in Beijing (4.0 million). The household rating of 4.4/14 is 52% higher than the same night in Beijing (2.9/15).

SIX-NIGHT METERED MARKET AVERAGE:
1. Salt Lake City 27.3/48
2. Kansas City 25.4/42
3. Denver 25.2/47
4. Milwaukee 25.1/41
T5. San Diego 24.3/43
T5. Columbus 24.3/40
7. Indianapolis 24.2/41
T8. Norfolk 23.4/37
T8. Richmond 23.4/37
T10. West Palm Beach 22.7/38
T10. Albuquerque 22.7/37
T12. Minneapolis 22.5/42
T12. Oklahoma City 22.5/36
14. Washington 22.3/40
15. Austin 22.2/39
16. Nashville 22.0/34
T17. Sacramento 21.9/40
T17. St. Louis 21.9/36
T17. Portland 21.9/44
T17. Ft. Myers 21.9/39

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

For the full schedule of NBCUniversal's Olympic coverage, please go to: NBCOlympics.com





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[04/19/15 - 08:41 AM]
Saturday's Broadcast Ratings: NHL, UFC Top Demos for NBC, FOX
Coverage of the NHL Playoffs and UFC on FOX lead the night among adults 18-49.

[04/19/15 - 08:37 AM]
NBC Sports Coverage of Stanley Cup Playoff Hockey Ties for the Nightlong Win in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Saturday, April 18.

[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/16/15 - 11:13 AM]
"Mann & Wife" Viewership Grows in Week Two, Second Episode Becomes Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, April 14.

[04/16/15 - 10:45 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Competition for Week of April 6-10
NBC spins the late-night numbers for the week of April 6-10.

[04/16/15 - 08:39 AM]
Repeat of "Law & Order: SVU" Matches the Show's Highest Rating This Season for a Regular-Slot Rebroadcast
NBC spins the numbers for Wednesday, April 15.

[04/16/15 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Demos with "Survivor"
The Eye leads both categories for the second week in a row.

[04/16/15 - 08:29 AM]
"Nashville" Builds Week to Week in Adults 18-49 and Scores Big Live + 3 Day Gains
ABC spins the numbers for Wednesday, April 15.

[04/15/15 - 01:48 PM]
"Bering Sea Gold" #1 on Friday Among Men and Persons and Hits Season High Ratings Among Teen Viewers
Discovery spins the numbers for Friday, April 10.