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Quick Take for Wednesday, August 1, 2012
Final National Ratings
"Melissa & Joey" Ranks as Cable TV's #1 Telecast at 8 O'Clock Across Target 18-34, 18-49 and 12-34 Demographics
ABC Family's #1 Comedy of All Time, Launch To Date, "Baby Daddy" Sweeps Cable's #1 Rank at 8:30 P.M. Across Core 18-34, 18-49 and 12-34 Demos; Is Cable's #1 New Comedy and the #2 Cable Comedy in Prime in Women 18-34
"Melissa & Joey" (8:00-8:30 p.m.)
"Melissa & Joey" stood as Wednesday's #1 cable TV telecast at 8 o'clock in Adults 18-34 (462,000), Women 18-34 (331,000), Women 18-49 (493,000) and Females 12-34 (473,000).
· Season 2 to date, "Melissa & Joey" dominates its cable time period, ranking #1 across key measures Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.
"Baby Daddy" (8:30-9:00 p.m.)
ABC Family's #1 comedy of all time in key demos, "Baby Daddy," ranked as cable TV's #1 telecast at 8:30 p.m. in Women 18-34 (263,000) and Women 18-49 (382,000), and the #2 cable TV telecast in Adults 18-34 (391,000) and Females 12-34 (409,000).
· Launch to date, "Baby Daddy" sweeps cable TV's #1 ranking in the half-hour across the network's target demos: Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.
· Also impressive, "Baby Daddy" is cable TV's #2 comedy in Prime launch to date in Women 18-34 and Females 12-34.
Source: NTI, U.S. ratings, 8/1/12, Live + SD. ABC Family: Nov. '01- to date. "M&J" season 2: 5/30/12-8/1/12; "BD" launch to date: 6/20/12-8/1/12. Season to date ranks: U.S. ratings, most current, excludes 7/4/12.
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