or


[08/03/12 - 11:09 AM]
NBC Olympics Sets Records for Younger Viewers
NBC spins the numbers for its Olympics coverage to date.

[via press release from NBC]

NBC OLYMPICS SETS RECORDS FOR YOUNGER VIEWERS

Overall Viewership of Teen Girls 12-17 Up 54%

Overall Viewership of Teens 12-17 Up 29%

68% of People ages 13-24 Are Live Streaming For The First Time On A Tablet (Among NBC Live Extra App Users)

53% of People ages 13-24 Are Live Streaming For The First Time On A Smart Phone (Among NBC Live Extra App Users)

London - August 3, 2012 - Through seven days of NBC's coverage of the 2012 London Olympic Games, overall viewership is up double digits among teens and teenage girls. Overall viewership for teen girls, 12-17, is up 54% vs. Beijing (8.3 rating vs. 5.4 rating) and overall viewership for teens 12-17 is up 29% vs. Beijing (7.2 rating vs. 5.6 rating).

Teen viewership of the London Games is more than six times higher than traditional broadcast viewing habits, and teen girl ratings for NBC's coverage of the London Olympics is 89% higher than the No. 1 rated primetime show on broadcast television in the same demographic (Glee/FOX).

· Teen girl ratings for the London Olympics are also more than double the rating of the No. 1 primetime shows on remaining competing broadcast networks.

· More than three times as many female teens watched the London Olympics in primetime than purchased a movie ticket to The Twilight Saga: Eclipse.

· 171% more teens watched NBC's coverage of the London Olympics than shopped at Abercrombie & Fitch in the last three months.

In addition to a significant increase in broadcast viewing habits, young people are also engaging with NBC Olympics digital content like never before. According to NBC Live Extra App data,

· 68% of people ages 13-24 are live streaming for the first time on a tablet (Among NBC Live Extra App users).

· 53% of people ages 13-24 are live streaming for the first time on a smart phone (Among NBC Live Extra App users).

Through the first seven days of the London Olympics, NBC is averaging 1.7 million teen viewers, the most of any non-U.S. Summer Olympics since the 1992 Barcelona Olympics. Through the same time period, 174.9 million Americans have watched the Olympics on the networks of NBCUniversal, ahead of Beijing's 174.1 at the same point through the Games.

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

For the full schedule of NBCUniversal's Olympic coverage, please go to: NBCOlympics.com





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[03/01/15 - 09:12 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Demos with "48 Hours"
The veteran newsmagazine leads the night in both categories.

[03/01/15 - 08:59 AM]
"SNL" Is the #1 Telecast of the Night on the Big 4 Networks in Adults 18-49 in the Local People Meters
NBC spins the numbers for Saturday, February 28.

[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.