or


[08/03/12 - 11:09 AM]
NBC Olympics Sets Records for Younger Viewers
NBC spins the numbers for its Olympics coverage to date.

[via press release from NBC]

NBC OLYMPICS SETS RECORDS FOR YOUNGER VIEWERS

Overall Viewership of Teen Girls 12-17 Up 54%

Overall Viewership of Teens 12-17 Up 29%

68% of People ages 13-24 Are Live Streaming For The First Time On A Tablet (Among NBC Live Extra App Users)

53% of People ages 13-24 Are Live Streaming For The First Time On A Smart Phone (Among NBC Live Extra App Users)

London - August 3, 2012 - Through seven days of NBC's coverage of the 2012 London Olympic Games, overall viewership is up double digits among teens and teenage girls. Overall viewership for teen girls, 12-17, is up 54% vs. Beijing (8.3 rating vs. 5.4 rating) and overall viewership for teens 12-17 is up 29% vs. Beijing (7.2 rating vs. 5.6 rating).

Teen viewership of the London Games is more than six times higher than traditional broadcast viewing habits, and teen girl ratings for NBC's coverage of the London Olympics is 89% higher than the No. 1 rated primetime show on broadcast television in the same demographic (Glee/FOX).

· Teen girl ratings for the London Olympics are also more than double the rating of the No. 1 primetime shows on remaining competing broadcast networks.

· More than three times as many female teens watched the London Olympics in primetime than purchased a movie ticket to The Twilight Saga: Eclipse.

· 171% more teens watched NBC's coverage of the London Olympics than shopped at Abercrombie & Fitch in the last three months.

In addition to a significant increase in broadcast viewing habits, young people are also engaging with NBC Olympics digital content like never before. According to NBC Live Extra App data,

· 68% of people ages 13-24 are live streaming for the first time on a tablet (Among NBC Live Extra App users).

· 53% of people ages 13-24 are live streaming for the first time on a smart phone (Among NBC Live Extra App users).

Through the first seven days of the London Olympics, NBC is averaging 1.7 million teen viewers, the most of any non-U.S. Summer Olympics since the 1992 Barcelona Olympics. Through the same time period, 174.9 million Americans have watched the Olympics on the networks of NBCUniversal, ahead of Beijing's 174.1 at the same point through the Games.

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

For the full schedule of NBCUniversal's Olympic coverage, please go to: NBCOlympics.com





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.

[08/26/14 - 07:49 AM]
"The 66th Primetime Emmy(R) Awards" Posts NBC's Highest-Rated Monday in Metered-Market Households, Excluding Olympics, In Seven Years
NBC spins the numbers for Monday, August 25.

[08/25/14 - 12:30 PM]
New Era of "Doctor Who" Begins with Highest Rated Season Premiere Ever on BBC America
BBC America spins the numbers for Saturday, August 23.

[08/25/14 - 09:42 AM]
Last Night's "Big Brother" Is the Biggest Brother of the Summer
CBS spins the numbers for Sunday, August 24.

[08/25/14 - 09:02 AM]
Sunday's Broadcast Ratings: NFL Preseason Keeps NBC on Top
"Big Brother 16" on CBS however is the night's biggest draw among adults 18-49.

[08/25/14 - 08:34 AM]
NBC Sports Coverage of Last Night's Cincinnati Bengals-Arizona Cardinals Preseason Game Finishes the Night #1 in the 56 Local Markets
NBC spins the numbers for Sunday, August 24.

[08/25/14 - 08:25 AM]
ABC's "Rising Star" Finale is Up for the 2nd Straight Week in Adults 18-49
ABC spins the numbers for Sunday, August 24.

[08/24/14 - 08:34 AM]
Saturday's Broadcast Ratings: NASCAR Edges NFL Preseason for Top Spot
ABC leads the night among total viewers and adults 18-49 over CBS.