or


[08/03/12 - 11:09 AM]
NBC Olympics Sets Records for Younger Viewers
NBC spins the numbers for its Olympics coverage to date.

[via press release from NBC]

NBC OLYMPICS SETS RECORDS FOR YOUNGER VIEWERS

Overall Viewership of Teen Girls 12-17 Up 54%

Overall Viewership of Teens 12-17 Up 29%

68% of People ages 13-24 Are Live Streaming For The First Time On A Tablet (Among NBC Live Extra App Users)

53% of People ages 13-24 Are Live Streaming For The First Time On A Smart Phone (Among NBC Live Extra App Users)

London - August 3, 2012 - Through seven days of NBC's coverage of the 2012 London Olympic Games, overall viewership is up double digits among teens and teenage girls. Overall viewership for teen girls, 12-17, is up 54% vs. Beijing (8.3 rating vs. 5.4 rating) and overall viewership for teens 12-17 is up 29% vs. Beijing (7.2 rating vs. 5.6 rating).

Teen viewership of the London Games is more than six times higher than traditional broadcast viewing habits, and teen girl ratings for NBC's coverage of the London Olympics is 89% higher than the No. 1 rated primetime show on broadcast television in the same demographic (Glee/FOX).

· Teen girl ratings for the London Olympics are also more than double the rating of the No. 1 primetime shows on remaining competing broadcast networks.

· More than three times as many female teens watched the London Olympics in primetime than purchased a movie ticket to The Twilight Saga: Eclipse.

· 171% more teens watched NBC's coverage of the London Olympics than shopped at Abercrombie & Fitch in the last three months.

In addition to a significant increase in broadcast viewing habits, young people are also engaging with NBC Olympics digital content like never before. According to NBC Live Extra App data,

· 68% of people ages 13-24 are live streaming for the first time on a tablet (Among NBC Live Extra App users).

· 53% of people ages 13-24 are live streaming for the first time on a smart phone (Among NBC Live Extra App users).

Through the first seven days of the London Olympics, NBC is averaging 1.7 million teen viewers, the most of any non-U.S. Summer Olympics since the 1992 Barcelona Olympics. Through the same time period, 174.9 million Americans have watched the Olympics on the networks of NBCUniversal, ahead of Beijing's 174.1 at the same point through the Games.

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

For the full schedule of NBCUniversal's Olympic coverage, please go to: NBCOlympics.com





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[10/01/14 - 10:14 AM]
ESPN's Audience up for Fiscal Year; U.S. Networks also Rise as a Group
ESPN spins the numbers for the fiscal year to date.

[10/01/14 - 10:00 AM]
OWN: Oprah Winfrey Network Delivers Growth Across Key Demos in Third Quarter
OWN spins the numbers for the third quarter of 2014.

[10/01/14 - 09:46 AM]
Bounce TV Posts Double-Digit Viewership Gains in Third Quarter
Bounce TV spins the numbers for the third quarter of 2014.

[10/01/14 - 09:29 AM]
"NCIS: New Orleans" Retains 95% of Its Premiere in Viewers and 92% in Adults 18-49
CBS spins the numbers for Tuesday, September 30.

[10/01/14 - 08:48 AM]
NBC Wins Tuesday Night in Adults 18-49 Among the Big 4 Networks by a 59% Margin
NBC spins the numbers for Tuesday, September 30.

[10/01/14 - 08:46 AM]
Live+3: ABC's "Shark Tank" Solidifies Its Rank as Friday's #1 TV Show in Adults 18-49 with Its Strongest-Ever Season Premiere
ABC further spins the numbers for Friday, September 26.

[10/01/14 - 08:30 AM]
NBCSN Primetime & Total Day Viewership Increase for Fourth Consecutive Quarter
NBCSN spins the numbers for the third quarter of 2014.

[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[10/01/14 - 08:16 AM]
ABC's New Tuesday Comedies Beat FOX's Comedies
ABC spins the numbers for Tuesday, September 30.

[10/01/14 - 07:45 AM]
ABC Ranks #1 with Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 22-28.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.