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[08/08/12 - 08:22 AM]
Tuesday's Broadcast Ratings: Nearly 30 Million Watch NBC's Latest Summer Olympics Coverage
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for tuesday, august 7, 2012)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (29.58 million viewers, #1; adults 18-49: 9.3, #1) continued to ride the ratings wave brought on by its "2012 Summer Olympics" (29.58 million viewers, #1; adults 18-49: 9.3, #1) coverage last night.

CBS (5.46 million viewers, #2; adults 18-49: 0.9, #T2) then claimed the silver with its mix of "NCIS" (6.72 million viewers, #2; adults 18-49: 1.0, #2), "NCIS: Los Angeles" (5.34 million viewers, #3; adults 18-49: 0.9, #T3) and "Person of Interest" (4.33 million viewers, #4; adults 18-49: 0.8, #7).

Next up was FOX (2.38 million viewers, #4; adults 18-49: 0.9, #T2) with rebroadcasts of "MasterChef" (2.31 million viewers, #9; adults 18-49: 0.9, #T3) and a second "MasterChef" (2.44 million viewers, #7; adults 18-49: 0.9, #T3).

Meanwhile, ABC (2.54 million viewers, #3; adults 18-49: 0.7, #4) offered up repeats of "The Middle" (2.62 million viewers, #6; adults 18-49: 0.7, #T8), "Last Man Standing" (2.15 million viewers, #10; adults 18-49: 0.6, #10) and "Wipeout" (2.42 million viewers, #8; adults 18-49: 0.9, #T3) as well as a new "NY Med" (2.81 million viewers, #5; adults 18-49: 0.7, #T8).

And finally, a repeat of "Hart of Dixie" (0.66 million viewers, #11; adults 18-49: 0.2, #11) and a new "The L.A. Complex" (0.41 million viewers, #12; adults 18-49: 0.1, #12) on The CW (0.53 million viewers, #5; adults 18-49: 0.2, #5) closed out the night. In the netlet's target demo (women 18-34), "Dixie" delivered a 0.3 rating while "Complex" posted a 0.2 rating.

Week-to-week changes (adults 18-49):
+16.67% - NY Med
-50.00% - The L.A. Complex

Year-to-year changes (adults 18-49):

-22.22% - NY Med (vs. Combat Hospital)
-66.67% - The L.A. Complex (vs. Shedding for the Wedding (Repeat))

[NOTE: Late-night metered market ratings will return after the Olympics.]


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/9/11):

FOX (6.21 million viewers, #3; adults 18-49: 2.6, #1) was the demo champ on Tuesday thanks to new episodes of "Hell's Kitchen" (6.34 million viewers, #4; adults 18-49: 2.7, #2) and "Masterchef" (6.07 million viewers, #7; adults 18-49: 2.5, #3).

NBC (8.92 million viewers, #1; adults 18-49: 2.3, #2) then had to settle for second place with fresh installments of "It's Worth What?" (4.44 million viewers, #9; adults 18-49: 1.1, #T8) and "America's Got Talent" (11.16 million viewers, #1; adults 18-49: 2.9, #1).

Next up was ABC (4.72 million viewers, #4; adults 18-49: 1.5, #3) with its mix of "Wipeout" (6.11 million viewers, #6; adults 18-49: 1.9, #4), "Take the Money and Run" (4.68 million viewers, #8; adults 18-49: 1.8, #5) and "Combat Hospital" (3.38 million viewers, #10; adults 18-49: 0.9, #10).

Meanwhile, CBS (8.18 million viewers, #2; adults 18-49: 1.4, #4) offered up its all-repeat lineup of "NCIS" (10.24 million viewers, #2; adults 18-49: 1.6, #6), "NCIS: Los Angeles" (8.07 million viewers, #3; adults 18-49: 1.4, #7) and "The Mentalist" (6.22 million viewers, #5; adults 18-49: 1.1, #T8).

And finally, The CW (0.67 million viewers, #5; adults 18-49: 0.3, #5) did the same with encores of "90210" (0.76 million viewers, #11; adults 18-49: 0.3, #T11) and "Shedding for the Wedding" (0.57 million viewers, #12; adults 18-49: 0.3, #T11).

Week-to-week changes (adults 18-49): Masterchef (4.2%), Hell's Kitchen (3.8%), America's Got Talent (0.0%), Take the Money and Run (-5.3%), It's Worth What? (-8.3%), Combat Hospital (-10.0%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/8; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's combo of "Nightline," 2.6/6; and "Jimmy Kimmel Live," 1.1/3.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.1/5; "Late Show," 0.5/2 with an encore; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.4/2.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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