[08/09/12 - 02:26 PM]
ABC Family's "Baby Daddy" is Summer's #1 New Cable Comedy
ABC Family spins the numbers for Wednesday, August 8.

[via press release from ABC Family]

Quick Take for Wednesday, August 8, 2012 - Final National Ratings

"Melissa & Joey" Ranks as Cable TV's #1 Telecast at 8 O'Clock for the 10th Consecutive Week in Women 18-34 and for the 7th in Women 18-49; Is the #1 Scripted Prime Cable Telecast in Women 18-34

Surging by Double-Digit Margins Week to Week, "Baby Daddy" is Cable's TV's #1 Telecast at 8:30 P.M. in Women 18-34 and Women 18-49 for the 7th Straight Week; Is Summer's #1 New Cable Comedy in Women 18-34/Females 12-34

"Melissa & Joey" (8:00-8:30 p.m.)

"Melissa & Joey" stood as Wednesday's #1 cable TV telecast at 8 o'clock in Adults 18-34 (420,000), Women 18-34 (376,000), Adults 18-49 (692,000) and Women 18-49 (534,000), and was the #2 scripted cable TV telecast in Females 12-34 (444,000). Among all cable programs for the night, "Melissa & Joey" stood as the #1 scripted cable telecast in Prime in Women 18-34.

· Season 2 to date, "Melissa & Joey" is delivering its best season to date, ranking as cable TV's #1 series in the half-hour across key measures Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

"Baby Daddy" (8:30-9:00 p.m.)

Surging by double-digit percent margins week to week, "Baby Daddy" qualified as cable TV's #1 telecast at 8:30 p.m. in Adults 18-34 (425,000), Women 18-34 (373,000) and Women 18-49 (558,000), and was the #1 scripted cable TV telecast in Females 12-34 (480,000).

Impressively, "Baby Daddy" is the #1 new cable comedy summer to date in Women 18-34 and Females 12-34, and is cable TV's #2 comedy in Prime launch to date in the target demos.

· Launch to date, "Baby Daddy" is pacing as ABC Family's #1 comedy of all time in Adults 18-34 and Women 18-34, and ranks as cable TV's #1 show in the half-hour across all target demos: Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

· Week to week, "Baby Daddy" posted impressive gains in target measures, including by 9% in Adults 18-34 (425,000 vs. 391,000), by 42% in Women 18-34 (373,000 vs. 263,000), by 26% in Adults 18-49 (707,000 vs. 563,000), by 46% in Women 18-49 (558,000 vs. 382,000) and by 17% in Females 12-34 (480,000 vs. 409,000).

· "Baby Daddy" gains notably based on a full week of viewing, surging to over 2.0 million Total Viewers (+43%) and to more than 1.1 million Adults 18-49 (+41%).

Source: NTI, U.S. ratings, 8/8/12, Live + SD. ABC Family: Nov. '01- to date. "M&J" season 2: 5/30/12-8/8/12; "BD" launch to date: 6/20/12-8/8/12. Season to date ranks: U.S. ratings, most current, excludes 7/4/12. "BD" L7: 6/20/12-7/25/12. Summer to date: 5/28/12-8/5/12.

  [august 2012]  


most recent ratings | view all posts
[02/20/19 - 08:11 AM]
Tuesday's Broadcast Ratings: Another Week, Another NBC Demo Victory
"This Is Us" paves the way for the Peacock to take home the adults 18-49 crown.

[02/19/19 - 08:10 AM]
Monday's Broadcast Ratings: NBC Finales Top Viewers; ABC Wins Demo Race
"The Bachelor" leads the night among adults 18-49 while "America's Got Talent: The Champions" is the most-watched program overall.

[02/18/19 - 08:28 AM]
Sunday's Broadcast Ratings: Daytona 500 Gives FOX a Demo Boost
The network takes home the adults 18-49 crown while CBS is the most-watched network.

[02/17/19 - 08:12 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Top Honors on Modest Night
Only one-tenth of a ratings point separates the four major broadcast networks among adults 18-49.

[02/16/19 - 08:44 AM]
Friday's Broadcast Ratings: CBS, FOX Share Demo Crown on Competitive Night
FOX's "Last Man Standing" leads the evening among adults 18-49.

[02/15/19 - 08:12 AM]
Thursday's Broadcast Ratings: ABC, CBS Share Demo Honors on Valentine's Day
The Eye however remains the night's most-watched network.

[02/14/19 - 08:21 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Continue Demo Reign
The network has won the adults 18-49 crown for seven consecutive Wednesdays.

[02/13/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC Continues Demo Win Streak
The Peacock has taken home the adults 18-49 crown every Tuesday in 2019.

[02/12/19 - 08:12 AM]
Monday's Broadcast Ratings: NBC Takes Home Top Spots in Viewers, Demos
The Peacock's "America's Got Talent: The Champions" leads the night in both categories.

[02/11/19 - 01:12 PM]
Freeform's "Good Trouble" Grows for the 3rd Consecutive Week to New Series Highs Across Key Demos
Freeform further spins the numbers for Tuesday, February 5.

[02/11/19 - 12:31 PM]
"The 61st Annual Grammy Awards(R)" Scores 20 Million Viewers
CBS spins the numbers for Sunday, February 10.

[02/11/19 - 08:15 AM]
Sunday's Broadcast Ratings: Grammy Awards Put CBS on Top
The Eye's annual telecast is up in total viewers but down among adults 18-49 in the preliminary results.

[02/10/19 - 08:10 AM]
Saturday's Broadcast Ratings: Alliance of American Football Opens on Top for CBS
Preliminary numbers put the Eye's new football coverage in front among adults 18-49.

[02/09/19 - 08:33 AM]
Friday's Broadcast Ratings: "Celebrity Big Brother" Pushes CBS on Top
The Eye takes home top honors in both total viewers and adults 18-49.

[02/08/19 - 08:09 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Powers CBS Victory
The Eye wins the night in both total viewers and adults 18-49.