or


[08/12/12 - 08:29 AM]
Friday's Broadcast Ratings: Summer Games Slip Yet Again for NBC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, august 10, 2012)

Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night:

Primetime coverage of the "2012 Summer Olympics" (19.81 million viewers, #1; adults 18-49: 5.7, #1) dipped to another low, however NBC (19.81 million viewers, #1; adults 18-49: 5.7, #1) was still the network to beat.

A distant second place then went to CBS (4.57 million viewers, #2; adults 18-49: 1.1, #T2) with repeats of "Undercover Boss" (4.92 million viewers, #2; adults 18-49: 1.4, #2), "CSI: NY" (4.16 million viewers, #6; adults 18-49: 1.1, #T5) and "Blue Bloods" (4.63 million viewers, #4; adults 18-49: 1.0, #7).

ABC (4.32 million viewers, #3; adults 18-49: 1.1, #T2) then claimed the bronze with its second run lineup of "Shark Tank" (3.98 million viewers, #7; adults 18-49: 1.2, #T3), "20/20" (4.36 million viewers, #5; adults 18-49: 1.1, #T5) and another "20/20" (4.64 million viewers, #3; adults 18-49: 1.2, #T3).

Meanwhile, FOX (2.40 million viewers, #4; adults 18-49: 0.6, #4) offered up rebroadcasts of "Bones" (2.48 million viewers, #8; adults 18-49: 0.7, #8) and a second "Bones" (2.32 million viewers, #9; adults 18-49: 0.6, #9).

And finally, repeats of "Nikita" (0.61 million viewers, #11; adults 18-49: 0.2, #11) and another "Nikita" (0.77 million viewers, #10; adults 18-49: 0.3, #10) on The CW (0.69 million viewers, #5; adults 18-49: 0.2, #5) closed out the night.

[NOTE #1: Late-night metered market ratings will return after the Olympics.]

[NOTE #2: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/12/11):

Coverage of the "NFL Preseason: Tampa Bay at Kansas City" (4.78 million viewers, #5; adults 18-49: 1.6, #1) put FOX (4.78 million viewers, #2; adults 18-49: 1.6, #1) in front on Friday.

CBS (6.84 million viewers, #1; adults 18-49: 1.3, #2) then had to settle for second place with the penultimate week of "Flashpoint" (7.38 million viewers, #1; adults 18-49: 1.5, #2) followed by repeats of "CSI: NY" (6.86 million viewers, #2; adults 18-49: 1.3, #3) and "Blue Bloods" (6.29 million viewers, #3; adults 18-49: 1.1, #T5).

Next up was NBC (4.67 million viewers, #3; adults 18-49: 1.0, #T3) with week two of "Friends With Benefits" (2.32 million viewers, #8; adults 18-49: 0.6, #8) and "Dateline NBC" (5.84 million viewers, #4; adults 18-49: 1.2, #4).

Meanwhile, ABC (3.99 million viewers, #4; adults 18-49: 1.0, #T3) offered up a repeat of "Shark Tank" (3.95 million viewers, #7; adults 18-49: 1.1, #T5) and the two-hour debut of "Karaoke Battle USA" (4.01 million viewers, #6; adults 18-49: 1.0, #7).

And finally, repeats of "Nikita" (1.16 million viewers, #10; adults 18-49: 0.4, #T9) and "Supernatural" (1.17 million viewers, #9; adults 18-49: 0.4, #T9) on The CW (1.16 million viewers, #5; adults 18-49: 0.4, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Flashpoint (36.4%), Dateline NBC (0.0%), Friends With Benefits (0.0%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's combo of "Nightline," 2.6/6; and "Jimmy Kimmel Live," 1.1/3 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/2 with an encore; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.4/2 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.8/3 with an encore delayed by golf coverage). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/1 with an encore delayed by golf coverage).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[05/28/26 - 11:00 AM]
CBS Outpaces Competitors with Eight of the Top 25 Series Across All Streaming and Broadcast Originals in Nielsen's All-Series Ranker
CBS has the most top 25 series of any streaming or broadcast competitor and twice as many as its closest broadcast competitor, including six series with 10+ million viewers.

[05/28/26 - 10:31 AM]
FOX Delivers Most-Watched UFL Game Since League Started in 2024
1,593,000 viewers watched as Louisville defeated Dallas 37-23 on Sunday.

[05/28/26 - 10:26 AM]
FOX Scores with 110th Running of the Indianapolis 500
6,635,000 viewers watched Felix Rosenqvist edge David Malukas by 0.0233 seconds with a last-lap pass to win the Indy 500 Sunday on FOX.

[05/27/26 - 03:13 PM]
FOX Saturday Baseball Draws Strong Audience Over Holiday Weekend
2,355,000 viewers tuned in to the two-game slate highlighted by the Dodgers' 11-3 victory over the Brewers in most of the country.

[05/26/26 - 12:03 PM]
"Off Campus" Season 1 Has Reached 36 Million Viewers Worldwide in Its First 12 Days
Off Campus. On everyone's screen.

[05/26/26 - 12:01 PM]
Netflix Top 10: Week of May 18 - In Ruthless Pursuit, "Nemesis" Steals No. 1 in This Week's Top 10
Retirement in "The Boroughs" is anything but sleepy as the Duffer Brothers-produced sci-fi series took No. 2 on the list with 5.6 million views.

[05/26/26 - 11:00 AM]
"Dutton Ranch" Is the Biggest Original Series Debut in Paramount+ History
In addition to its record-setting performance on Paramount+, "Dutton Ranch" is also the #1 streaming series according to Nielsen based on average audience for the week of May 11 according to preliminary data.

[05/21/26 - 02:32 PM]
ESPN Delivered Most-Watched NBA Eastern Conference Finals Game 1 Since 2018
The New York Knicks overtime victory against the Cleveland Cavaliers on May 19 generated an average audience of 7.1 million viewers and peaked with 8.87 million viewers at 10:45 p.m. ET.

[05/21/26 - 02:00 PM]
"Survivor" Historic 50th Season Concludes with Most-Watched Finale Since 2020
The season finale drew an average of 5.78 million viewers, based on Nielsen Preliminary panel only data.

[05/21/26 - 07:01 AM]
NBC Sports' 2026 SuperMotocross Coverage Delivers Viewership Gains and Milestones
The seven races featured on NBC and Peacock averaged a Total Audience Delivery (TAD) of 468,000 viewers on NBC and Peacock, up 8% vs. 2025.

[05/20/26 - 03:05 PM]
NBC and Peacock Deliver the Most-Watched Western Conference Finals Game 1 Ever for Monday's Spurs-Thunder Double Overtime Thriller
Coverage peaked with 12.0 million viewers from 11:30-11:43 p.m. ET for the second overtime and game's conclusion.

[05/20/26 - 03:04 PM]
ESPN Aired Its Most Viewed 2026 Stanley Cup Playoffs Second Round of the Current Rights Deal
Collectively all 11 Second Round games, with nine airing on ESPN and two on ABC, delivered 2.2 million viewers, up 76% year-over-year.

[05/20/26 - 07:36 AM]
After Record-Setting 2025 Season, "Sunday Night Football" Finishes Fall-Spring TV Season as Primetime's No. 1 Show for Unprecedented 15th Consecutive Year
The series averaged 23.5 million viewers in 2025, marking the show's best-ever viewership - up nearly 1 million viewers from the prior record for the series set a decade ago (22.6 million in 2015 season) and an increase of 9% over the '24 season (21.6 million).

[05/19/26 - 02:52 PM]
Subway Series Delivers Second Most-Watched FOX Saturday Baseball Telecast of the Season
2,500,000 viewers tuned-in to the two-game slate highlighted by the Mets' 6-3 victory over the Yankees in most of the country.

[05/19/26 - 02:01 PM]
Netflix Viewership Peaks with Nearly 17 Million Global Viewers for MVP MMA's Rousey vs. Carano, Averaging 12.4 Million Viewers Across the Triple Main Event
In the US, the triple-main card averaged 9.3 million viewers, peaking at 11.6 million viewers during Rousey vs. Carano.