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[08/12/12 - 08:29 AM]
Friday's Broadcast Ratings: Summer Games Slip Yet Again for NBC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, august 10, 2012)

Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night:

Primetime coverage of the "2012 Summer Olympics" (19.81 million viewers, #1; adults 18-49: 5.7, #1) dipped to another low, however NBC (19.81 million viewers, #1; adults 18-49: 5.7, #1) was still the network to beat.

A distant second place then went to CBS (4.57 million viewers, #2; adults 18-49: 1.1, #T2) with repeats of "Undercover Boss" (4.92 million viewers, #2; adults 18-49: 1.4, #2), "CSI: NY" (4.16 million viewers, #6; adults 18-49: 1.1, #T5) and "Blue Bloods" (4.63 million viewers, #4; adults 18-49: 1.0, #7).

ABC (4.32 million viewers, #3; adults 18-49: 1.1, #T2) then claimed the bronze with its second run lineup of "Shark Tank" (3.98 million viewers, #7; adults 18-49: 1.2, #T3), "20/20" (4.36 million viewers, #5; adults 18-49: 1.1, #T5) and another "20/20" (4.64 million viewers, #3; adults 18-49: 1.2, #T3).

Meanwhile, FOX (2.40 million viewers, #4; adults 18-49: 0.6, #4) offered up rebroadcasts of "Bones" (2.48 million viewers, #8; adults 18-49: 0.7, #8) and a second "Bones" (2.32 million viewers, #9; adults 18-49: 0.6, #9).

And finally, repeats of "Nikita" (0.61 million viewers, #11; adults 18-49: 0.2, #11) and another "Nikita" (0.77 million viewers, #10; adults 18-49: 0.3, #10) on The CW (0.69 million viewers, #5; adults 18-49: 0.2, #5) closed out the night.

[NOTE #1: Late-night metered market ratings will return after the Olympics.]

[NOTE #2: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/12/11):

Coverage of the "NFL Preseason: Tampa Bay at Kansas City" (4.78 million viewers, #5; adults 18-49: 1.6, #1) put FOX (4.78 million viewers, #2; adults 18-49: 1.6, #1) in front on Friday.

CBS (6.84 million viewers, #1; adults 18-49: 1.3, #2) then had to settle for second place with the penultimate week of "Flashpoint" (7.38 million viewers, #1; adults 18-49: 1.5, #2) followed by repeats of "CSI: NY" (6.86 million viewers, #2; adults 18-49: 1.3, #3) and "Blue Bloods" (6.29 million viewers, #3; adults 18-49: 1.1, #T5).

Next up was NBC (4.67 million viewers, #3; adults 18-49: 1.0, #T3) with week two of "Friends With Benefits" (2.32 million viewers, #8; adults 18-49: 0.6, #8) and "Dateline NBC" (5.84 million viewers, #4; adults 18-49: 1.2, #4).

Meanwhile, ABC (3.99 million viewers, #4; adults 18-49: 1.0, #T3) offered up a repeat of "Shark Tank" (3.95 million viewers, #7; adults 18-49: 1.1, #T5) and the two-hour debut of "Karaoke Battle USA" (4.01 million viewers, #6; adults 18-49: 1.0, #7).

And finally, repeats of "Nikita" (1.16 million viewers, #10; adults 18-49: 0.4, #T9) and "Supernatural" (1.17 million viewers, #9; adults 18-49: 0.4, #T9) on The CW (1.16 million viewers, #5; adults 18-49: 0.4, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Flashpoint (36.4%), Dateline NBC (0.0%), Friends With Benefits (0.0%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's combo of "Nightline," 2.6/6; and "Jimmy Kimmel Live," 1.1/3 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/2 with an encore; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.4/2 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.8/3 with an encore delayed by golf coverage). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/1 with an encore delayed by golf coverage).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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