[08/14/12 - 08:45 AM]
Second Season Premiere of "Grimm" Captures Its Second Highest 18-49 Rating Ever
NBC spins the numbers for Monday, August 13 plus the week of August 6-12.

[via press release from NBC]

Monday Results (CBS aired NFL Pre-Season football in Dallas):

· From 8-10 p.m. ET, the debut of "Stars Earn Stripes" (1.7 rating, 5 share in adults 18-49, 5.1 million viewers overall) ranked #2 in the time period among ABC, CBS, NBC and Fox in adults 18-49, total viewers and virtually all other key categories ahead of ABC's original "Bachelor Pad" (1.2/4 in 18-49, 4.1 million viewers overall) and CBS's comedy encores (1.4/4, 4.8 million viewers overall). Versus NBC's average in this time period last summer, "Stars Earn Stripes" is up 55 percent in 18-49 rating (to a 1.7 from a 1.1, "live plus same day," non-sports). Excluding the two Olympic weeks, these are NBC's top 18-49 and total-viewers results in the slot since July 2.

· From 10-11 p.m. ET, the second season premiere of "Grimm" (2.0 rating, 5 share in adults 18-49, 5.7 million viewers overall) captured its second highest 18-49 rating ever and highest since the show's series premiere October 28, 2011. In total viewers, "Grimm" delivered its biggest overall audience since January 20. "Grimm" finished within a tenth of a point of its year-ago series premiere during the higher-viewership period of late October and is up versus the show's first season premiere May 18 by 25 percent (2.0 vs. 1.6).

· In the time period, "Grimm" ranked #1 among ABC, CBS, NBC and Fox in all key ratings categories,, beating the ABC-CBS combined rating in adults 18-49 (2.0 vs. 1.2 for CBS's "Hawaii Five-0" encore and 0.7 for ABC's original "Glass House").

· The special early premiere of "Grimm" beat NBC's average in this slot last summer by 67 percent in 18-49 rating (with a 2.0 vs. a 1.2, "live plus same day non-sports"). "Grimm" also topped what NBC averaged in the time period during the 2011-12 traditional season by 25 percent (2.0 vs. 1.6).

· Keep in mind that last season, "Grimm" originals added an average 69 percent to these next-day "live plus same day" 18-49 ratings when Nielsen issued "live plus seven day" results.

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.3/8; CBS's "Late Show with David Letterman," 1.9/5; and ABC's combo of "Nightline," 2.5/6; and "Jimmy Kimmel Live," 1.2/3.

· With guests First Lady Michelle Obama, Olympic Gold Medalist Gabrielle Douglas and musical guest Norah Jones, "Tonight" scored its highest Monday rating in metered market households since February 6, the night after the Super Bowl.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/5; "Late Show," 0.4/2; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.4/2.

· With guests Meredith Vieira, Kevin Durant and James Harden, Big Ang and musical guest Needtobreathe, "Late Night" scored its highest Monday rating in metered market households since February 6, the night after the Super Bowl.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.7/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

For the Week:

· NBC's coverage of the Summer Olympic Games from London has dominated the week of August 6-12 in all key ratings categories, propelling the network to an average 7.9 rating, 23 share in adults 18-49 and 26.1 million viewers overall and boosting NBC to #2 rankings for the broadcast year to date in 18-49 and total viewers, according to "live plus same day" viewing figures from Nielsen Media Research.

· NBC's seven nights of primetime Olympics coverage plus Sunday's "London Gold" special accounted for the top eight telecasts of the week on ABC, CBS, NB C and Fox in all key ratings categories - adults, men and women 18-34, 18-49 and 25-54 and total viewers - plus teens 12-17 and kids 2-11.

· NBC's margins of victory over the past two weeks, both over the #2 broadcast network and over the combined rating of the other three major English-language broadcast networks, are the two highest in the 25-year history of People Meters (dating back to September 1987). NBC's margins in adults 18-49 last week were 690 percent versus second place and 182 percent versus the combined ABC, CBS and Fox rating. In total viewers, the margins of victory were 533 percent versus #2 and 178 percent versus ABC, CBS and Fox combined.

· Primetime averages for the week of August 6-12 in adults 18-49 were: NBC (7.9/23), CBS (1.0/3), Fox (0.9/3), ABC (0.9/3) and CW (0.2/1). In overall total viewers, the weekly averages were: NBC (26.1 million), CBS (4.1 million), ABC (3.0 million), Fox (2.2 million) and CW (0.6 million).

· For the 2011-12 broadcast year to date, NBC is #2 among ABC, CBS, NBC and Fox in adult 18-49 rating and total viewers, having pulled within a tenth of a rating point of first-place Fox in 18-49. NBC is the only network among ABC, CBS, NBC and Fox that's up versus one year ago in viewers 18-49 and total viewers, as well as viewers 18-34 and viewers 25-54. Averages for the broadcast year through 47 weeks are: Fox (2.8/8), NBC (2.7/8), CBS (2.5/7), ABC (2.2/6) and CW (0.6/2). In overall total viewers, the broadcast-year averages are: CBS (10.2 million), NBC (8.2 million), Fox (7.8 million), ABC (7.6 million) and CW (1.5 million).

· Over the full 17 nights of the London Olympics, NBC's primetime coverage averaged 31.1 million viewers, making it the most-watched and highest-rated non-U.S. Summer Olympics since the Montreal Games in 1976. In households, the games averaged a 17.5/30, tying Seoul in 1988 as the top non-U.S. Summer Olympics since 1976. Versus 2008, the London Olympics are up by 3.4 million persons or 12 percent (31.1 million vs. 27.7 million) and versus 2004, London is up by 6.5 million persons or 26 percent (31.1 million vs. 24.6 million). Nine nights of the London Olympics drew more than 30 million viewers, topping the combined total from the 2008 Beijing Olympics (five) and 2004 Athens Olympics (two).

· A cumulative total of 219.4 million Americans watched the London Olympics on the networks of NBCUniversal, surpassing the 2008 Beijing Olympics (215 million)to make it the most-watched event in U.S. television history, according to data issued Monday from Nielsen Media Research.

· The London Olympics stands as the most dominant Olympics in primetime versus the three major English-language broadcast networks in NBC records (dating back to Calgary in 1988), with NBC's strict primetime average of 30.5 million topping the combination of ABC, CBS and Fox of 9.2 million by 232 percent. Over that span, the London Olympics accounts for seven of the top 10 most dominant nights in total viewers versus the combined ABC, CBS and Fox audience, excluding Super Bowls.

· NBCUniversal, presented its 13th Olympics, the most by any U.S. media company, with an unprecedented 5,535 hours of the 2012 London Olympics coverage across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [august 2012]  


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