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[08/16/12 - 08:38 AM]
Wednesday's Broadcast Ratings: FOX Wins Tight Demo Race Over NBC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for wednesday, august 15, 2012)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (4.72 million viewers, #3; adults 18-49: 1.7, #1) pulled in front on Wednesday with the return of "So You Think You Can Dance" (4.72 million viewers, #6; adults 18-49: 1.7, #3).

NBC (6.16 million viewers, #1; adults 18-49: 1.6, #2) then had to settle for a competitive second place with a new "America's Got Talent" (8.33 million viewers, #1; adults 18-49: 2.2, #1) bookended by repeats of "America's Got Talent" (5.47 million viewers, #3; adults 18-49: 1.3, #T4) and "Law & Order: Special Victims Unit" (4.68 million viewers, #7; adults 18-49: 1.3, #T4).

Next up was CBS (5.55 million viewers, #2; adults 18-49: 1.4, #3) with an original "Big Brother 14" (5.83 million viewers, #2; adults 18-49: 2.1, #2) followed by repeats of "Criminal Minds" (5.39 million viewers, #5; adults 18-49: 1.2, #T8) and "CSI: Crime Scene Investigation" (5.43 million viewers, #4; adults 18-49: 1.0, #T10).

Meanwhile, ABC (3.62 million viewers, #4; adults 18-49: 1.2, #4) served up repeats of "The Middle" (3.82 million viewers, #9; adults 18-49: 1.0, #T10), "Suburgatory" (3.06 million viewers, #11; adults 18-49: 1.0, #T10), "Modern Family" (3.65 million viewers, #10; adults 18-49: 1.3, #T4), another "Suburgatory" (2.92 million viewers, #12; adults 18-49: 1.2, #T8) and a special "20/20" (4.13 million viewers, #8; adults 18-49: 1.3, #T4).

And finally, the premiere of "Oh Sit!" (1.26 million viewers, #13; adults 18-49: 0.5, #13) and a repeat of "Supernatural" (0.68 million viewers, #14; adults 18-49: 0.3, #14) on The CW (0.97 million viewers, #5; adults 18-49: 0.4, #5) closed out the night. In the netlet's target demo (women 18-34), "Oh Sit!" delivered a 0.6 rating at 8:00/7:00c and "Supernatural" a 0.3 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+16.67% - Big Brother 14
0.00% - America's Got Talent (vs. 7/25/12)
0.00% - So You Think You Can Dance (vs. 7/25/12)

Year-to-year changes (adults 18-49):
+142.86% - So You Think You Can Dance (vs. Mobbed (Repeat)/House (Repeat))
+25.00% - Oh Sit! (vs. America's Next Top Model (Repeat))
0.00% - 20/20 (vs. Primetime Nightline)
-8.33% - America's Got Talent
-32.26% - Big Brother 14

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.2/5; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.4/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.5/2; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/17/11):

CBS (6.96 million viewers, #1; adults 18-49: 2.0, #1) was Wednesday's top draw thanks to a season high audience from "Big Brother 13" (7.96 million viewers, #2; adults 18-49: 3.1, #1) followed by repeats of "Criminal Minds" (5.86 million viewers, #4; adults 18-49: 1.5, #5) and "CSI: Crime Scene Investigation" (7.06 million viewers, #3; adults 18-49: 1.6, #4).

NBC (6.18 million viewers, #2; adults 18-49: 1.7, #2) then had to settle for second place with new episodes of "Minute to Win It" (4.65 million viewers, #8; adults 18-49: 1.2, #10) and "America's Got Talent" (9.42 million viewers, #1; adults 18-49: 2.4, #2) alongside the season finale of "Love in the Wild" (4.49 million viewers, #9; adults 18-49: 1.4, #T6).

Next up was ABC (4.31 million viewers, #3; adults 18-49: 1.4, #3) with encores of "The Middle" (4.70 million viewers, #6; adults 18-49: 1.3, #T8), "Modern Family" (4.68 million viewers, #7; adults 18-49: 1.4, #T6), another "Modern Family" (4.82 million viewers, #5; adults 18-49: 1.7, #3), "Happy Endings" (2.93 million viewers, #11; adults 18-49: 1.1, #11) and a new "Primetime Nightline" (4.37 million viewers, #10; adults 18-49: 1.3, #T8).

Meanwhile, FOX (1.88 million viewers, #4; adults 18-49: 0.7, #4) offered up repeats of "Mobbed" (1.91 million viewers, #12; adults 18-49: 0.7, #T12) and "House" (1.84 million viewers, #13; adults 18-49: 0.7, #T12).

And finally, repeats of "America's Next Top Model" (1.19 million viewers, #14; adults 18-49: 0.4, #T14) and another "America's Next Top Model" (1.05 million viewers, #15; adults 18-49: 0.4, #T14) on The CW (1.12 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening.

Week-to-week changes (adults 18-49): Big Brother 13 (14.8%), America's Got Talent (0.0%), Primetime Nightline (0.0%), Minute to Win It (0.0%), Love in the Wild (-6.7%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.1/5 with an encore telecast; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.2/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3 with an encore; "Late Show," 0.5/2 with an encore; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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