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[08/20/12 - 08:31 AM]
ABC's Season Finale of "Extreme Makeover: Weight Loss Edition" Surges to 5-Week Highs
ABC spins the numbers for Sunday, August 19.

[via press release from ABC]

ABC's Season Finale of "Extreme Makeover: Weight Loss Edition" Surges to 5-Week Highs

Early info on ABC's Sunday, ahead of the regular press release.

Shooting up from its young adult lead-in (+83%) at 9pm against NBC's NFL coverage and gaining viewers throughout its 2-hour broadcast, the season finale of ABC's EM: Weight Loss Edition scored double-digit week-to-week increases for its 2nd straight telecast in Total Viewers (+25%) and Adults 18-49 (+22%). In fact on both measures, the ABC unscripted series hit 5-week highs - since 7/15/12.

Quick Take for Sunday, August 19, 2012 (Fast Affiliate Live + Same Day Ratings)

Jumping Over its Lead-in and Building Against NBC's NFL Coverage, ABC's Season Finale of "EM: Weight Loss" Surges to 5-Week Highs in Viewers and Young Adults

During its Run, ABC's "EM: Weight Loss Edition" Improves Its Time Period Year Over Year by an Impressive 63% in Adults 18-49

"EM: Weight Loss Edition" (9:00-11:00 p.m.)

Shooting up from its young adult lead-in (+83%) at 9:00 p.m. against NBC's NFL coverage (Steelers-Colts) and gaining viewers throughout its 2-hour broadcast, the season finale of ABC's "EM: Weight Loss Edition" scored double-digit week-to-week increases for its 2nd straight telecast in Total Viewers (+25% - 3.5 million vs. 2.8 million) and Adults 18-49 (+22% - 1.1/3 vs. 0.9/2). In fact on both measures, the ABC unscripted series hit 5-week highs - since 7/15/12.

· During its 10-episode run on Sunday from 9:00-11:00 p.m., "EM: Weight Loss Edition" improved the time period year to year for ABC by an impressive 63% among Adults 18-49 (1.3/3 vs. 0.8/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 45% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 08/19/12.





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