[08/22/12 - 02:26 PM]
"Pretty Little Liars" Hits Season High in Adults 18-34; Is Tuesday's #1 TV Telecast in Females 12-34
ABC Family spins the numbers for Tuesday, August 21.

[via press release from ABC Family]

Quick Take for Tuesday, August 21, 2012 - Final National Ratings

"Pretty Little Liars" Hits Season High in Adults 18-34; Is Tuesday's #1 TV Telecast in Females 12-34, and the #1 Scripted TV Telecast in Women 18-34

~Pacing as Summer's #1 Cable TV Series to Date in Key 12-34s

"Beverly Hills Nannies" Delivers #2 Telecast in Adults 18-34 and Adults 18-49

"Pretty Little Liars" (8:00-9:00 p.m.)

Heading into next week's highly-anticipated summer season finale, "Pretty Little Liars" hit a season high in Adults 18-34 (1.02 million/1.5 rating), a 7-week high in Women 18-49 (1.04 million/1.6 rating) and a 4-week highs in Women 18-34 (781,000/2.3 rating) and Viewers 12-34 (1.65 million/1.8 rating).

"Pretty Little Liars" stood as Tuesday's #1 TV telecast in Females 12-34 and Female Teens (589,000/5.0 rating), the #1 scripted TV telecast in Women 18-34 and the #1 scripted cable TV telecast in Prime in Adults 18-34.

· At 8 o'clock, "Pretty Little Liars" was the #1 TV telecast in the hour in Women 18-34, Viewers 12-34 and Females 12-34, and was the #1 cable TV telecast in Adults 18-34 and Adults 18-49.

· "Pretty Little Liars" climbs by impressive margins based on a full week of viewing, surging to 3.3 million Total Viewers (+51%), to nearly 1.8 million Adults 18-49 (+58%) and to almost 2.3 million Viewers 12-34 (+54%).

· Summer 2012 to date, "Pretty Little Liars" is cable TV's #1 series in Viewers 12-34 (2.23 million/2.5 rating) and Females 12-34 (2.00 million/4.4 rating), the #1 scripted cable TV series in Women 18-34 (1.09 million/3.3 rating) and the #1 TV series in Female Teens (910,000/7.7 rating).

"Beverly Hills Nannies" (9:00-10:00 p.m.)

Pacing as ABC Family's #1 reality series on record in Women 18-34, "Beverly Hills Nannies" grew its audience for the third straight week in key demos, delivering its #2 telecast to date in Adults 18-34 (308,000/0.5 rating) and Adults 18-49 (459,000/0.4 rating).

About ABC Family:

Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relatable programming about today's relationships - told with a mix of diversity, passion, humor and heart. ABC Family's programming is a combination of network defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy(R) Award-winning ABCFamily.com provides a variety of interactive entertainment and community features, from rich, fan-centric programming - including blogs, viewing parties, webisodes, full episodes of the network's hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.

Source: NTI, U.S. ratings, 8/21/12, Live + Same Day. Summer 2012 to date: 5/28/12-8/21/12, most current.

  [august 2012]  


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