[08/24/12 - 02:09 PM]
USA Wins Big with the Old and the New
USA spins the numbers for Thursday, August 23.

[via press release from USA]


SUITS Summer Finale Hits Season Highs

BURN NOTICE & SUITS Top Last Year's Finales

BURN NOTICE and SUITS ended their summer seasons in dramatic fashion as both shows were up over the prior year's finales and dominated cable on Thursday night. BURN NOTICE and SUITS were the top two shows of the day on cable in all demos and total viewers. In the 10pm hour SUITS made USA #1, beating all cable and broadcast networks among P18-49 and P25-54.



· P25-54: 1.9 million (+10% vs. last week / +4% vs. last summer's finale)

· P18-49: 1.7 million (+13% vs. last week / +4% vs. last summer's finale)

· P18-34: 736,000 (+1% vs. last week / on par with last summer)

· TOTAL VIEWERS: 5 million (+14% vs. last week / +13% vs. last summer's finale)


· P25-54: 2 million (+6% vs. last week / +29% vs. season one finale)

· P18-49: 1.9 million (+8% vs. last week / +30% vs. season one finale)

· P18-34: 903,000 (+11% vs. last week / +37% vs. season one finale)

· TOTAL VIEWERS: 4.5 million (+12% vs. last week / +29% vs. season one finale)

· SUITS made USA the #1 TV network in the 10-11pm hour among 18-49 and 25-54, topping all broadcast and cable competitors

Reflective of the on-air numbers, social activity also increased over the digital channels:

· According to Trendrr, SUITS was the #1 non-kids cable show for social media and #3 show on all of TV

· SUITS activity was up +116% from the prior week

· BURN NOTICE activity was up +38% vs. the prior week

Characters Welcome.

  [august 2012]  


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