or


[08/28/12 - 10:10 AM]
Scorching "Dog Days of Summer" Event Drives Best-Ever Week on the Hub TV Network, Capping Best-Ever Month of Audience Deliveries
The Hub spins the numbers for the week of August 20-26 plus the summer to date.

[via press release from The Hub]

SCORCHING "DOG DAYS OF SUMMER" EVENT DRIVES BEST-EVER WEEK ON THE HUB TV NETWORK, CAPPING BEST-EVER MONTH OF AUDIENCE DELIVERIES

Network Closes Summer Season with Significant Across-the-Board Growth And Momentum in Key Demographics

LOS ANGELES - The success of Hub TV Network's "Dog Days of Summer" programming event during the week of August 20-26 drove the network to its best weekly audience delivery in the history of the network and capped an August that delivered the best-ever monthly performance among all key demographics. The record-setting week and month closed a summer that saw significant progressive growth every month throughout the season.

The Hub TV's "Dog Days of Summer" event (Monday-Friday, 8-10 p.m. and Saturday, 9 a.m.-1 p.m.), featured a prime time lineup of popular dog-related movies including "Hotel For Dogs," "Air Bud 3: World Pup," "Scooby-Doo," "Air Bud 4: Seventh Inning Fetch," "Scooby-Doo 2: Monsters Unleashed," and a Saturday marathon of the series "Pound Puppies" and the movie "Air Bud 3: World Pup."

For the month of August The Hub earned the best-ever audience deliveries in the history of the network in both Total Day and Prime Time, with high double-digit increases among key demographics versus one year ago. (See below.)

For the week of August 20-26, The Hub earned the best-ever audience deliveries in the history of the network in both Total Day and Prime Time with outstanding double and triple-digit increases among key demographics versus one year ago. (See below.)

With this week's strong performance, in Total Day (Monday-Sunday, 6 a.m.-6 a.m.), The Hub has demonstrated year-to-year gains for 34 consecutive weeks among Kids 2-11, Persons 2+ and Households.

August 2012 (All times ET)

· August 2012 marked The Hub's best-ever month in Total Day (Monday-Sunday, 6 a.m.-6 a.m.) among all key demographics including Kids 2-11 (63,000), Kids 6-11 (34,000), Women 18-49 (27,000), Adults 18-49 (50,000), Persons 2+ (141,000) and Households (97,000).

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+80%, 63,000), Kids 6-11 (+70%, 34,000), Women 18-49 (+80%, 27,000), Adults 18-49 (+79%, 50,000), Persons 2+ (+81%, 141,000) and Households (+76%, 97,000).

· August 2012 marked The Hub's best-ever month in Prime (Monday-Sunday, 8-11 p.m.) among key demographics including Kids 2-11 (62,000), Kids 6-11 (39,000), Persons 2+ (193,000) and Households (134,000).

· In Prime (Monday-Sunday, 8-11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+59%, 62,000), Kids 6-11 (+44%, 39,000), Women 18-49 (+84%, 46,000), Adults 18-49 (+83%, 77,000), Persons 2+ (+79%, 193,000) and Households (+84%, 134,000).

Week of 8/20/12 (All times ET)

· This week marked The Hub's best- ever week in Total Day among Kids 2-11, Kids 6-11 and Households.

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+112%, 72,000), Kids 6-11 (+95%, 37,000), Women 18-49 (+87%, 28,000), Adults 18-49 (+79%, 50,000), Persons 2+ (+101%, 153,000) and Households (+98%, 107,000).

· This week marks The Hub's best-ever Prime (Monday - Sunday, 8 p.m. - 11 p.m.) average among Kids 2-11, Kids 6-11, Persons 2+ and Households, and tied the best Prime average among Women 18-49.

· In Prime, The Hub earned year-to-year delivery gains among Kids 2-11 (+255%, 103,000), Kids 6-11 (+245%, 69,000), Women 18-49 (+155%, 56,000), Adults 18-49 (+153%, 91,000), Persons 2+ (+218%, 267,000) and Households (+197%, 187,000).

· In Total Day (Monday-Sunday, 6 a.m.-6 a.m.), The Hub has demonstrated year-to-year gains for 34 consecutive weeks among Kids 2-11, Persons 2+ and Households.

Week of 8/20/12 Programming Highlights (All times ET)

· The Hub's "Dog Days Of Summer" event (Monday-Friday, 8-10 p.m. and Saturday, 9 a.m.-1 p.m.), earned year-to-year delivery gains among Kids 2-11 (+213%, 141,000), Kids 6-11 (+291%, 86,000), Women 18-49 (+146%, 59,000), Adults 18-49 (+87%, 86,000), Persons 2+ (+160%, 294,000) and Households (+141%, 190,000).

· "Pound Puppies" (Saturday, 9:30 a.m.) was the series' best-ever telecast with Kids 6-11 (156,000), tying for the best-ever series telecast with Kids 2-11 (236,000).

· Sunday's "Scooby-Doo 2: Monsters Unleashed" (5-7 p.m.) was The Hub's best movie airing ever among Kids 2-11 (317,000), Kids 6-11 (218,000), Persons 2+ (625,000) and Households (372,000).

· A new episode of "Pound Puppies" (Saturday, 10:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+120%, 220,000), Kids 6-11 (+287%, 120,000), Women 18-49 (+33%, 28,000), Persons 2+ (+71%, 277,000) and Households (+43%, 152,000).

· A new episode of "Kaijudo: Rise of the Duel Masters" (Saturday, 2 p.m.) earned year-to-year delivery gains among Kids 2-11 (+336%, 48,000), Kids 6-11 (+178%, 25,000), Persons 2+ (+91%, 90,000) and Households (+29%, 58,000).

Summer 2012 (All times ET)

· For the summer season (June-August), The Hub generated consecutive growth each month among Kids 2-11 (June, 51,000; July, 55,000; August, 63,000), Kids 6-11 (June, 26,000; July; 29,000; August, 34,000), Persons 2+ (June, 113,000; July; 120,000; August, 141,000) and Households (June, 78,000; July; 82,000; August, 97,000) in Total Day.

· In Total Day, The Hub's summer schedule earned year-to-year delivery gains among Kids 2-11 (+60%, 56,000), Kids 6-11 (+38%, 29,000), Women 18-49 (+53%, 23,000), Adults 18-49 (+43%, 43,000), Persons 2+ (+53%, 124,000) and Households (+52%, 85,000).

· In Prime (Monday - Sunday, 8-11 p.m.), The Hub's summer schedule earned year-to-year delivery gains among Kids 2-11 (+40%, 49,000), Kids 6-11 (+29%, 31,000), Women 18-49 (+38%, 33,000), Adults 18-49 (+42%, 61,000), Persons 2+ (+47%, 157,000) and Households (+51%, 110,000).

(Source: Nielsen; program based dayparts; most current; 5/28/12-8/26/12 vs. 5/30/11-8/28/11; 7/30/12-8/26/12 vs. 8/1/11-8/28/11; 8/20/12-8/26/12 vs. 8/22/11-8/28/11; growth by delivery)

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 64 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [august 2012]  
S
M
T
W
T
F
S
   


· KAIJUDO (HUB)









most recent ratings | view all posts
[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.