or


[08/28/12 - 10:10 AM]
Scorching "Dog Days of Summer" Event Drives Best-Ever Week on the Hub TV Network, Capping Best-Ever Month of Audience Deliveries
The Hub spins the numbers for the week of August 20-26 plus the summer to date.

[via press release from The Hub]

SCORCHING "DOG DAYS OF SUMMER" EVENT DRIVES BEST-EVER WEEK ON THE HUB TV NETWORK, CAPPING BEST-EVER MONTH OF AUDIENCE DELIVERIES

Network Closes Summer Season with Significant Across-the-Board Growth And Momentum in Key Demographics

LOS ANGELES - The success of Hub TV Network's "Dog Days of Summer" programming event during the week of August 20-26 drove the network to its best weekly audience delivery in the history of the network and capped an August that delivered the best-ever monthly performance among all key demographics. The record-setting week and month closed a summer that saw significant progressive growth every month throughout the season.

The Hub TV's "Dog Days of Summer" event (Monday-Friday, 8-10 p.m. and Saturday, 9 a.m.-1 p.m.), featured a prime time lineup of popular dog-related movies including "Hotel For Dogs," "Air Bud 3: World Pup," "Scooby-Doo," "Air Bud 4: Seventh Inning Fetch," "Scooby-Doo 2: Monsters Unleashed," and a Saturday marathon of the series "Pound Puppies" and the movie "Air Bud 3: World Pup."

For the month of August The Hub earned the best-ever audience deliveries in the history of the network in both Total Day and Prime Time, with high double-digit increases among key demographics versus one year ago. (See below.)

For the week of August 20-26, The Hub earned the best-ever audience deliveries in the history of the network in both Total Day and Prime Time with outstanding double and triple-digit increases among key demographics versus one year ago. (See below.)

With this week's strong performance, in Total Day (Monday-Sunday, 6 a.m.-6 a.m.), The Hub has demonstrated year-to-year gains for 34 consecutive weeks among Kids 2-11, Persons 2+ and Households.

August 2012 (All times ET)

· August 2012 marked The Hub's best-ever month in Total Day (Monday-Sunday, 6 a.m.-6 a.m.) among all key demographics including Kids 2-11 (63,000), Kids 6-11 (34,000), Women 18-49 (27,000), Adults 18-49 (50,000), Persons 2+ (141,000) and Households (97,000).

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+80%, 63,000), Kids 6-11 (+70%, 34,000), Women 18-49 (+80%, 27,000), Adults 18-49 (+79%, 50,000), Persons 2+ (+81%, 141,000) and Households (+76%, 97,000).

· August 2012 marked The Hub's best-ever month in Prime (Monday-Sunday, 8-11 p.m.) among key demographics including Kids 2-11 (62,000), Kids 6-11 (39,000), Persons 2+ (193,000) and Households (134,000).

· In Prime (Monday-Sunday, 8-11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+59%, 62,000), Kids 6-11 (+44%, 39,000), Women 18-49 (+84%, 46,000), Adults 18-49 (+83%, 77,000), Persons 2+ (+79%, 193,000) and Households (+84%, 134,000).

Week of 8/20/12 (All times ET)

· This week marked The Hub's best- ever week in Total Day among Kids 2-11, Kids 6-11 and Households.

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+112%, 72,000), Kids 6-11 (+95%, 37,000), Women 18-49 (+87%, 28,000), Adults 18-49 (+79%, 50,000), Persons 2+ (+101%, 153,000) and Households (+98%, 107,000).

· This week marks The Hub's best-ever Prime (Monday - Sunday, 8 p.m. - 11 p.m.) average among Kids 2-11, Kids 6-11, Persons 2+ and Households, and tied the best Prime average among Women 18-49.

· In Prime, The Hub earned year-to-year delivery gains among Kids 2-11 (+255%, 103,000), Kids 6-11 (+245%, 69,000), Women 18-49 (+155%, 56,000), Adults 18-49 (+153%, 91,000), Persons 2+ (+218%, 267,000) and Households (+197%, 187,000).

· In Total Day (Monday-Sunday, 6 a.m.-6 a.m.), The Hub has demonstrated year-to-year gains for 34 consecutive weeks among Kids 2-11, Persons 2+ and Households.

Week of 8/20/12 Programming Highlights (All times ET)

· The Hub's "Dog Days Of Summer" event (Monday-Friday, 8-10 p.m. and Saturday, 9 a.m.-1 p.m.), earned year-to-year delivery gains among Kids 2-11 (+213%, 141,000), Kids 6-11 (+291%, 86,000), Women 18-49 (+146%, 59,000), Adults 18-49 (+87%, 86,000), Persons 2+ (+160%, 294,000) and Households (+141%, 190,000).

· "Pound Puppies" (Saturday, 9:30 a.m.) was the series' best-ever telecast with Kids 6-11 (156,000), tying for the best-ever series telecast with Kids 2-11 (236,000).

· Sunday's "Scooby-Doo 2: Monsters Unleashed" (5-7 p.m.) was The Hub's best movie airing ever among Kids 2-11 (317,000), Kids 6-11 (218,000), Persons 2+ (625,000) and Households (372,000).

· A new episode of "Pound Puppies" (Saturday, 10:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+120%, 220,000), Kids 6-11 (+287%, 120,000), Women 18-49 (+33%, 28,000), Persons 2+ (+71%, 277,000) and Households (+43%, 152,000).

· A new episode of "Kaijudo: Rise of the Duel Masters" (Saturday, 2 p.m.) earned year-to-year delivery gains among Kids 2-11 (+336%, 48,000), Kids 6-11 (+178%, 25,000), Persons 2+ (+91%, 90,000) and Households (+29%, 58,000).

Summer 2012 (All times ET)

· For the summer season (June-August), The Hub generated consecutive growth each month among Kids 2-11 (June, 51,000; July, 55,000; August, 63,000), Kids 6-11 (June, 26,000; July; 29,000; August, 34,000), Persons 2+ (June, 113,000; July; 120,000; August, 141,000) and Households (June, 78,000; July; 82,000; August, 97,000) in Total Day.

· In Total Day, The Hub's summer schedule earned year-to-year delivery gains among Kids 2-11 (+60%, 56,000), Kids 6-11 (+38%, 29,000), Women 18-49 (+53%, 23,000), Adults 18-49 (+43%, 43,000), Persons 2+ (+53%, 124,000) and Households (+52%, 85,000).

· In Prime (Monday - Sunday, 8-11 p.m.), The Hub's summer schedule earned year-to-year delivery gains among Kids 2-11 (+40%, 49,000), Kids 6-11 (+29%, 31,000), Women 18-49 (+38%, 33,000), Adults 18-49 (+42%, 61,000), Persons 2+ (+47%, 157,000) and Households (+51%, 110,000).

(Source: Nielsen; program based dayparts; most current; 5/28/12-8/26/12 vs. 5/30/11-8/28/11; 7/30/12-8/26/12 vs. 8/1/11-8/28/11; 8/20/12-8/26/12 vs. 8/22/11-8/28/11; growth by delivery)

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 64 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [august 2012]  
S
M
T
W
T
F
S
   


· KAIJUDO (HUB)





most recent ratings | view all posts
[06/26/17 - 08:41 AM]
Sunday's Broadcast Ratings: Game Show Lineup Puts ABC on Top
The Alphabet's "Celebrity Family Feud" tops the night among adults 18-49.

[06/25/17 - 10:55 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC, FOX
A rebroadcast of "48 Hours" on the Eye leads the night in both categories.

[06/24/17 - 08:25 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Second Straight Week
"Dateline NBC" and a rebroadcast of "America's Got Talent" put the Peacock on top.

[06/23/17 - 08:17 AM]
Thursday's Broadcast Ratings: FOX Edges Demo Win Over ABC, NBC Summer Launches
The Alphabet and the Peacock fall just short of FOX's game show duo.

[06/23/17 - 07:42 AM]
ESPN's NBA Draft Ratings Up 13 Percent
ESPN spins the numbers for Thursday, June 22.

[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Coasts to Another Victory
"America's Got Talent" once again eclipses the night in total viewers and adults 18-49.

[06/20/17 - 10:31 AM]
Hallmark Channel Topples Competition Scoring #1 Rated Spot in Primetime on Saturday for Second Consecutive Week
The Hallmark Channel spins the numbers for the week of June 12-18.

[06/20/17 - 08:45 AM]
FOX Sports' Presentation of 117th U.S. Open Championship Scores More Than 26 Million Viewers
FOX Sports spins the numbers for its U.S. Open coverage to date.

[06/20/17 - 08:31 AM]
Monday's Broadcast Ratings: NBC Tops Total Viewers, Demos
"American Ninja Warrior" and "Spartan: Ultimate Team Challenge" push the Peacock on top in both categories.

[06/19/17 - 09:23 AM]
Sunday's Broadcast Ratings: ABC Edges FOX in Tight Demo Race
The Alphabet's game show trio wins the night among adults 18-49.

[06/18/17 - 08:40 AM]
Saturday's Broadcast Ratings: FOX Edges Demo Race with MLB
The network tops the night in adults 18-49 while ABC is the most-watched broadcaster.

[06/17/17 - 08:24 AM]
Friday's Broadcast Ratings: NBC Wins Demo Race with "Dateline"
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[06/16/17 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Wins Repeat Showdown
A trio of game show encores lead the night in total viewers and adults 18-49.