or


[08/29/12 - 03:30 PM]
The Weather Channel is #1-Rated Cable Network Tuesday Morning, Aug. 28
The Weather Channel spins the numbers for Tuesday, August 28.

[via press release from The Weather Channel]

The Weather Channel is #1-Rated Cable Network Tuesday Morning, Aug. 28

Consumers Turn to The Leading Weather Authority on All Screens for Hurricane Isaac Coverage

ATLANTA (August 29, 2012) - The Weather Channel (TWC) was the #1 rated cable network among P25-54 on Tuesday morning, Aug. 28 (6a-9a), outperforming Disney, TNT, USA and FOXNC. In addition, Tuesday prime time (8-11pm) had a larger audience than CNN, MSNBC and HLN combined. It is clear from yesterday's ratings that viewers rely on TWC in times of severe weather.**

Both TWC's network viewership and digital usage has seen significant increases during severe weather event coverage of Tropical Storm/Hurricane Isaac.

Network Metrics:

TWC was the #1 rated cable network among P25-54 on Tuesday morning (6a-9a), outperforming Disney, TNT, USA and FOXNC.

During Tuesday prime time (8-11pm), TWC had a larger audience than CNN, MSNBC and HLN combined with a 843.

Isaac's approach and landfall on Tuesday brought a total day average of 464 among P25-54, beating Sunday's performance on the network (386).

TWC's top quarter hour on Tuesday was at 9:30 pm, with a delivery of 941.

Digital Metrics:

Engagement within weather.com's news section has hit a record for PVs/UV at 9.3.

weather.com's Isaac slideshow has captured more than 9MM PVs and still climbing.

For a sixth day in a row, video streams on weather.com were more than 5MM, with streams yesterday (8/28) topping 10.4MM, and today (8/29) already more than 7MM streams.

The live stream of our network coverage on weather.com started Tuesday night as Isaac was making landfall and is at 300K streams to date.

Overall traffic to weather.com continues to be strong with Tuesday's PVS at 64MM (w/refresh) and the site is pacing to top that today.

iPhone continues to be well trafficked with 32MM PVs - up 9% from past 30 day average.

iPhone app downloads are up 50%.

iPad did 7.5MM PVs (+11%) and Android delivered 18MM PVs (+3%) - both increased over the past 30 days.

Mobile video on apps continues to be a strong performer with iPhone up 217% and Android up 197%.

CONTINUED COVERAGE:

Network:

The Weather Channel continues our around-the-clock coverage on the network and will be 24/7 through Friday at 11 p.m. We will begin tomorrow morning, Thursday,Aug. 30, with another extended "Wake Up with Al" from 5 - 7 a.m., with Al Roker and Stephanie Abrams in New Orleans. Jim Cantore and Reynolds Wolf remain in New Orleans, and Paul Goodloe and Eric Fisher continue coverage in Gulfport, MS. Mike Seidel has relocated and will report from the Baton Rouge, LA area and will cover the storm as it moves north. We will continue to utilize NBC correspondents from locations across the Gulf Coast.

weather.com's Hurricane Central: Available at www.weather.com/hurricane, this is a one-stop shop for the most up-to-date news and information on current tropical systems, hurricane preparedness tips, and historical data on past storms.

Mobile: Access the latest updates and severe weather alerts on The Weather Channel apps across smartphone and tablet devices. All mobile users will have access to severe coverage, Hurricane Central, The Weather Channel Social and more via weather.com on mobile browsers. Sign up to receive free email or text message alerts for a local area from www.weather.com/alerts.

Social Media: See who among your Facebook friends and family may be affected by Isaac at www.weather.com/myfriendsweather and follow the latest updates on #Isaac @twc_hurricane.

**Please note that ratings reporting has been impacted in the affected markets, and no local ratings were available for the New Orleans DMA for Tuesday.





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[08/18/19 - 08:30 AM]
Saturday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
The Eye is the network to beat on a low key evening.

[08/17/19 - 08:28 AM]
Friday's Broadcast Ratings: NBC Tops Demos; CBS Wins Total Viewers
Said networks share the honors on a repeat heavy evening.

[08/16/19 - 08:04 AM]
Thursday's Broadcast Ratings: NBC Tops Demos; CBS Wins Total Viewers
NFL preseason on local stations once again effects the preliminary numbers.

[08/15/19 - 08:10 AM]
Wednesday's Broadcast Ratings: FOX Holds Off Demo Competition; NBC Tops Total Viewers
The time period premiere of "America's Got Talent" leads the night in both categories.

[08/14/19 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Top Charts
The Peacock holds onto top honors in both total viewers and adults 18-49.

[08/14/19 - 08:31 AM]
"Flip or Flop" Continues to Deliver Strong Live Plus Three-Day Ratings For HGTV
HGTV further spins the numbers for Thursday, August 8.

[08/13/19 - 08:13 AM]
Monday's Broadcast Ratings:"Bachelor in Paradise" Tops Demo Race for ABC
The Alphabet wins the night among adults 18-49 while NBC is the most-watched network.

[08/12/19 - 03:21 PM]
Disney Channel's "Descendants 3" Builds Steam Across Linear Television, Digital TV and Music
Disney Channel further spins the numbers for Friday, August 2.

[08/12/19 - 11:08 AM]
"Yellowstone" Ropes 5.4 Million Total Viewers for Most-Watched Episode in Series History
Paramount Network further spins the numbers for Wednesday, August 7.

[08/12/19 - 08:19 AM]
Sunday's Broadcast Ratings: "Big Brother" Tops Charts for CBS
The Eye takes home top honors in total viewers, shares the adults 18-49 crown with ABC.

[08/11/19 - 09:24 AM]
Saturday's Broadcast Ratings: CBS Wins Repeat Showdown in Viewers, Demos
A pair of "48 Hours" installments help win the night in said categories.

[08/10/19 - 09:29 AM]
Friday's Broadcast Ratings: FOX, NBC Share Demo Honors; CBS Tops Viewers
NFL preseason coverage on local stations however makes the early results unclear.

[08/09/19 - 02:34 PM]
Discovery Channel's Groundbreaking New Series, "Serengeti" Soars as Highest-Rated Nature Documentary Debut Since 2013
Discovery Channel further spins the numbers for Sunday, August 4.

[08/09/19 - 08:06 AM]
Thursday's Broadcast Ratings: FOX Originals Top Viewers, Demos
Early results from last night however are clouded by preseason NFL games on local stations across the country.

[08/08/19 - 08:12 AM]
Wednesday's Broadcast Ratings: "BH90210" Bows on Top for FOX
The newcomer leads all series last night among adults 18-49.