[08/30/12 - 03:25 PM]
ABC Family's "Baby Daddy" Wraps as Cable TV's #1 New Comedy of Summer 2012
ABC Family spins the numbers for Wednesday, August 29.

[via press release from ABC Family]

Quick Take for Wednesday, August 29, 2012 - Final National Ratings

"Melissa & Joey" Wraps Season 2 at All Time Highs; Is Cable TV's #1 Telecast At 8 O'clock for the Entire Season - 13th Consecutive Week in Women 18-34

Summer's #1 New Cable Comedy, "Baby Daddy" Wraps Freshman Season As Cable TV's #1 Telecast on Wednesdays at 8:30 P.M.

"Melissa & Joey" (8:00-8:30 p.m.)

Hitting Season 2 highs, "Melissa & Joey" ranked as Wednesday's #1 cable TV telecast at 8 o'clock for the 13th straight week in Women 18-34 (453,000/1.3 rating), for the 10th week in a row in Women 18-49 (716,000/1.1 rating), and for the 3rd consecutive week in Adults 18-34 (613,000/0.9 rating) and Females 12-34 (636,000/1.4 rating).

· "Melissa & Joey" delivered its best season to date, ranking as cable TV's #1 series in the half-hour throughout the season across key measures Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

"Baby Daddy" (8:30-9:00 p.m.)

In its season finale, "Baby Daddy" ranked as cable TV's #1 telecast at 8:30 p.m. in Adults 18-34 (610,000/0.9 rating), Women 18-34 (454,000/1.3 rating), Women 18-49 (677,000/1.1 rating), Viewers 12-34 (823,000/0.9 rating) and Females 12-34 (636,000/1.4 rating), and in fact ranked as the #1 cable TV telecast in the half-hour each week during its freshman campaign in Women 18-34.

· "Baby Daddy" ranked as the #1 new cable comedy of Summer 2012 in Women 18-34 and Females 12-34, and cable TV's #2 comedy in Prime launch to date in the target demos.

· "Baby Daddy" wrapped as ABC Family's #1 comedy of all time in Adults 18-34 and Women 18-34, and ranks as cable TV's #1 show in the half-hour across all target demos: Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

· "Baby Daddy" gains notably based on a full week of viewing, rising to 1.9 million Total Viewers (+40%) and to more than 1.1 million Adults 18-49 (+41%).

Source: NTI, U.S. ratings, 8/22/12, Live + SD. ABC Family: Nov. '01- to date. "M&J" season 2: 5/30/12-8/29/12; "BD" launch to date: 6/20/12-8/29/12. Season to date TP ranks: U.S. ratings, most current, excludes 7/4/12. "BD" L7: 6/20/12-8/08/12. Summer to date: 5/28/12-8/26/12.

  [august 2012]  


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