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[09/11/12 - 12:37 PM]
"60 Minutes" Interview with Navy SEAL Is America's #1 Non-Football Broadcast of the Week
CBS spins the numbers for Sunday, September 9.
[via press release from CBS]

"60 MINUTES" INTERVIEW WITH NAVY SEAL IS AMERICA'S #1 NON-FOOTBALL BROADCAST OF THE WEEK

The 60 MINUTES interview with a former Navy SEAL who shot Osama bin Laden drew the largest non-football audience of the week, placing the CBS News magazine at #7 in viewers behind only football games or pre- and post-football shows. Scott Pelley's interview with the author of the only first-hand account of the mission that killed the al-Qaeda leader attracted an audience of 12.32 million viewers, according to Nielsen live-plus-same-day ratings for Sunday, Sept. 9.

The broadcast also finished at #6 in households, posting an 8.0/13 in that category.

Compared to the same night last year, America's #1 news program was up +52% in viewers, +55% in adults 25-54 and +62% in adults 18-49.

In a rare occurrence, the interview with "Mark Owen," the pseudonym for the retired Navy SEAL who wrote No Easy Day, comprised the entire hour of Sunday's 60 MINUTES.

"Owen," whom CBS News will not identify for security reasons, was made up by a professional makeup artist to disguise his appearance and sound was manipulated to alter his voice.

CBS News Chairman Jeff Fager is the executive producer of 60 MINUTES.





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· 60 MINUTES (CBS)




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