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Ratings Highlights for Monday, September 10, 2012
Final National Ratings
Facing a Heightened Competitive Landscape, Including the Season Debut
Of NBC's "The Voice," ABC Family's "Switched at Birth" Retains Nearly
100% of its Audience Week to Week in Target 18-34s and Women 18-49
~Monday's #1 Scripted Cable TV Telecast in Women 18-34 and Women 18-49
"Switched at Birth" (8:00-9:00 p.m.)
In the face of a fierce competitive environment that included the season premiere of NBC's "The Voice" and return of ESPN's "Monday Night Football," ABC Family's "Switched at Birth" retained nearly 100% its week-ago season debut audience in Adults 18-34 (98% - 634,000/0.9 rating) and Women 18-34 (99% - 457,000/1.3 rating), ranking as cable TV's #1 scripted telecast in the hour in the demos, as well as among Women 18-49 (747,000/1.2 rating), Viewers 12-34 (913,000/1.0 rating) and Females 12-34 (710,000/1.6 rating).
· Against all Monday cable TV telecasts, "Switched at Birth" ranked as the #1 scripted cable TV telecast in Women 18-34 and Women 18-49.
Source: NTI, 9/10/12, Live + Same Day.
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