[09/18/12 - 09:35 AM]
Discovery Channel Commands and Dominates Fridays for Four Consecutive Weeks with "Bering Sea Gold: Under the Ice" and "Yukon Men"
Discovery spins the numbers for Friday, September 14.

[via press release from Discovery]



Discovery Channel Outperforms CBS and FOX in Key Male Demos on Friday

Discovery's 'Do or Die Friday' lineup of BERING SEA GOLD: UNDER THE ICE and YUKON MEN were the top two non-sports programs in cable among Men 25-54 and owned the night for the fourth week in a row. BERING SEA GOLD: UNDER THE ICE and YUKON MEN also dominated their time periods and ranked #1 among Persons 25-54, and Men 25-54/Men 18-49 (excluding sports), respectively. Additionally, Discovery Channel eclipsed broadcast television networks on Friday night, including both CBS and FOX.

BERING SEA GOLD: UNDER THE ICE once again produced big ratings on Friday, September 14 at 9PM ET/PT. BERING SEA GOLD: UNDER THE ICE was the #1 non-sports program in cable among P25-54 delivery and #2 among M25-54 delivery, behind only YUKON MEN. Earning a 1.11 HH / 0.90 P25-54/ 1.14 M25-54, the one-hour program delivered an average of 1.64 million viewers P2+.

New series YUKON MEN also produced big numbers on Friday, September 7 at 10PM ET/PT. YUKON MEN was the #1 non-sports program in cable among M25-54/M18-49. Earning a 1.16 HH/ 0.89 P25-54/ 0.XX M25-54/ 1.14 M18-49, this one-hour program delivered an average of 1.64 million viewers P2+.

Discovery Channel pummeled CBS among M25-54, and both FOX and CBS among M18-49 on Friday night. Discovery delivered 465,000 M25-54 and 432,000 M18-49, while CBS delivered 419,000 M25-54, and CBS and FOX delivered 352,000 and 411,000, respectively, among M18-49.

BERING SEA GOLD: UNDER THE ICE follows three gold mining teams run by driven dredge captains whose very livelihoods depend on mining this wet and frozen gold. Split second thinking, extreme focus, and team work are key to staying alive under the ice. The risks are great, and the payoff is even greater.

In new Discovery series YUKON MEN, the residents of Tanana, Alaska are about to face one of the most brutal winters on record. People struggle to find food and heat; battle life-threatening predators just to survive. Boys grow into men quickly here because they must help the family survive. Father-son bonding and tensions take on a new meaning in this environment. The stakes are high in Tanana, and to defy the odds, to survive and to battle the harsh Alaskan wilderness, the residents must overcome obstacles, stick together and prevail.

BERING SEA GOLD: UNDER THE ICE returns this Friday, September 21 for its season finale at 9PM ET/PT, followed by YUKON MEN at 10PM ET/PT.

  [september 2012]  


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