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[09/20/12 - 12:22 PM]
Jay Leno and Jimmy Fallon Generate #1 Results for the Late-Night Week of Sept. 10-14
NBC spins the late-night numbers for the week of September 10-14.

[via press release from NBC]

JAY LENO AND JIMMY FALLON GENERATE #1 RESULTS FOR THE LATE-NIGHT WEEK OF SEPT. 10-14

'TONIGHT' DELIVERS BIGGER AUDIENCES THAN 'LATE SHOW' IN ALL KEY CATEGORIES, IN A WEEK OF MOSTLY ENCORES

AT 12: 35 A.M. ET, JIMMY FALLON ALSO TOPS 'LATE LATE SHOW' IN EVERY KEY MEASURE: ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS

SEASON TO DATE, JAY HAS STRETCHED HIS TOTAL-VIEWER LEAD OVER 'LATE SHOW' TO 23 PERCENT FROM THE YEAR-AGO 15 PERCENT; JIMMY FALLON HAS INCREASED HIS MARGIN OVER 'LATE LATE SHOW' TO 22 PERCENT , UP FROM LAST YEAR'S 7 PERCENT

UNIVERSAL CITY, Calif. - September 20, 2012 - In a week of mostly encore telecasts in the time slot, NBC's "The Tonight Show with Jay Leno" out-delivered the ABC and CBS time-period competition for the week of September 10-14. Jay generated bigger audiences than CBS's "Late Show with David Letterman" in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers. The "Tonight" rebroadcasts also out-delivered ABC's combination of "Nightline" originals and "Jimmy Kimmel Live" encores head to head in the hour in adults and men 18-34; adults, men and women 18-49; adults, men and women 25-54; and total viewers.

At 12:35 a.m. ET, Jimmy Fallon also prevailed in every key category versus CBS's "Late Late Show with Craig Ferguson," while delivering bigger audiences than "Kimmel" head to head in their common half-hour in adults, men and women 18-34; adults, men and women 18-49; adults and women 25-54; and total viewers.

Through the first 52 weeks of the 2011-12 broadcast year, "Tonight" has stretched its total-viewer margin over "Late Show" to 23 percent (3.651 million vs. 2.974 million), up from the year-ago season-to-date advantage of 15 percent, while increasing its 25-54 advantage to 11 percent (1.396 million vs. 1.254 million) from last year's 10 percent and its 18-34 lead to 26 percent (345,000 vs. 274,000) from last year's 25 percent.

Jimmy Fallon has established a total-viewer lead over "Late Late Show" this season of 22 percent (1.746 million vs. 1.430 million), up from last year's advantage of 7 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-49 to 24 percent (703,000 vs. 566,000), up from last year's 22 percent; in adults 18-34 to 55 percent (275,000 vs. 177,000), up from last year's 31 percent; and in adults 25-54 to 17 percent (840,000 vs. 715,000), up from 9 percent at this point last season.

"Tonight" delivered a bigger 18-49 audience than "Late Show" for the 33rd time in their last 37 head-to-head weeks (excludes weeks of Olympic preemptions) and 15th week in a row, while Jimmy Fallon has attracted a bigger 18-49 audience than "Late Late Show" for each of their last 40 head-to-head weeks.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of September 10-14. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.7 rating, 3 share (in encore telecasts)
CBS "Late Show," 0.5/2 (in encore telecasts)*
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.7/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.4/2 (in encore telecast)
12:35-1:35 a.m. ET
NBC "Late Night," 0.4/3
CBS "Late Late Show," 0.3/2*
1:35-2:05 a.m. ET
NBC "Last Call," 0.2/2 (in encore telecasts)

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.0 million viewers (in encore telecasts)
CBS "Late Show," 2.2 million viewers (in encore telecasts)*
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.3 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.6 million viewers (in encore telecasts)
12:35-1:35 a.m. ET
NBC "Late Night," 1.5 million viewers
CBS "Late Late Show," 1.1 million viewers*
1:35-2:05 a.m. ET
NBC "Last Call," 0.8 million viewers (in encore telecasts)

* Monday's CBS broadcasts are excluded from these averages due to a U.S. Open tennis overrun.

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.8/3
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.7 million viewers
CBS "Late Show," 3.0 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.7 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.7 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.4 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF SEPTEMBER 10-14

NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.4 (in encore telecasts)
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.3 (in encore telecasts)
TBS, 11 p.m.-midnight, "Conan," 0.4
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9
Adult Swim, 12:30-1:30 a.m. ET, 0.5

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 0.8 million (in encore telecasts)
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.7 million (in encore telecasts)
TBS, 11 p.m.-midnight, "Conan," 0.8 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million
Adult Swim, 12:30-1:30 a.m. ET, 1.3 million





  [september 2012]  
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