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[09/30/12 - 12:50 PM]
Saturday's Broadcast Ratings: College Football Coverage Keeps ABC in Front
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for saturday, september 29, 2012)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (4.10 million viewers, #2; adults 18-49: 1.2, #1) was the top draw on Saturday with its coverage of "College Football: Wisconsin at Nebraska" (4.10 million viewers, #3; adults 18-49: 1.2, #1).

FOX (3.57 million viewers, #3; adults 18-49: 1.1, #2) then took home the silver with its own "College Football: Texas at Oklahoma St." (3.57 million viewers, #6; adults 18-49: 1.1, #2) coverage.

Next up was CBS (4.22 million viewers, #1; adults 18-49: 0.8, #3) with encores of "Vegas" (4.21 million viewers, #2; adults 18-49: 0.9, #4) and "Hawaii Five-0" (3.64 million viewers, #5; adults 18-49: 0.7, #6) followed by the season premiere of "48 Hours" (4.82 million viewers, #1; adults 18-49: 1.0, #3).

And finally, repeats of "Revolution" (2.62 million viewers, #7; adults 18-49: 0.5, #7) and a two-hour "Law & Order: Special Victims Unit" (4.03 million viewers, #4; adults 18-49: 0.8, #5) on NBC (3.56 million viewers, #4; adults 18-49: 0.7, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Mick Jagger and musical guests Mick Jagger featuring Arcade Fire, Foo Fighters & Jeff Beck (3.6/9 in metered-market households), dominated its time period. This is the highest metered-market rating for an "SNL" rebroadcast since March 24 (with a telecast hosted by Anna Faris with musical guest Drake). In the 25 markets with Local People Meters, the "Saturday Night Live" rebroadcast averaged a 1.8 rating, 8 share in adults 18-49. The 1.8 matches the high for an "SNL" encore since March 31 (with an edition hosted by Katy Perry with musical guest Robyn).

· "Saturday Night Live" was the #1 telecast of the night on ABC, CBS, NBC and Fox in the Local People Meters, outscoring all primetime programs on those networks.

[NOTE: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the six ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/1/11):

CBS (7.65 million viewers, #1; adults 18-49: 2.7, #1) shot to the top spot on Saturday with its annual primetime "SEC College Football" (7.65 million viewers, #1; adults 18-49: 2.7, #1) coverage.

ABC (5.61 million viewers, #2; adults 18-49: 1.8, #2) then settle for second place with its weekly "Saturday Night College Football" (5.61 million viewers, #2; adults 18-49: 1.8, #2) franchise.

Next up was FOX (2.87 million viewers, #4; adults 18-49: 0.9, #3) with a rebroadcast of the "Terra Nova" (2.87 million viewers, #6; adults 18-49: 0.9, #4) premiere.

And finally, repeats of "Harry's Law" (4.10 million viewers, #5; adults 18-49: 0.5, #6), "Prime Suspect" (4.56 million viewers, #4; adults 18-49: 0.6, #5) and "Law & Order: Special Victims Unit" (5.15 million viewers, #3; adults 18-49: 1.0, #3) on NBC (4.60 million viewers, #3; adults 18-49: 0.5, #4) rounded out the night.

In late-night metered market ratings (via NBC's press release):

"Saturday Night Live" (5.2/13 in metered-market households), hosted by Melissa McCarthy with musical guest Lady Antebellum, dominated its time period, delivering the #1 rating of the night ahead of all primetime telecasts on ABC, CBS, NBC and Fox. Versus the prior week's season premiere, "SNL" is up 2 percent in metered-market households (5.2/13 vs. 5.1/13).

Versus the same night last year, "Saturday Night Live" is up 8 percent in metered-market households (5.2/13 vs. 4.8/12).

In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 2.7 rating, 12 share in adults 18-49, making it the #1 telecast of the night ahead of all primetime programs on ABC, CBS, NBC or Fox. Versus the prior week's season premiere, "SNL" is up 4 percent in the Local People Meters (2.7/12 vs. 2.6/12).

Versus the same night last year, "Saturday Night Live" is up 8 percent in the Local People Meters (2.7/12 vs. 2.5/11).

Source: Nielsen Media Research





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