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[10/06/12 - 08:44 AM]
Friday's Broadcast Ratings: "Shark Tank" Paves the Way to ABC Demo Win
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, october 5, 2012)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (4.90 million viewers, #2; adults 18-49: 1.4, #1) was the demo champ on Friday thanks to new episodes of "Shark Tank" (6.02 million viewers, #4; adults 18-49: 1.7, #1), "Primetime: Who Do You Think You Are?" (4.55 million viewers, #7; adults 18-49: 1.4, #3) and "20/20" (4.15 million viewers, #8; adults 18-49: 1.2, #T5).

CBS (8.25 million viewers, #1; adults 18-49: 1.0, #T3) then was the most-watched network with week two of "CSI: NY" (8.37 million viewers, #2; adults 18-49: 1.2, #T5), "Made in Jersey" (6.77 million viewers, #3; adults 18-49: 0.8, #11) and "Blue Bloods" (9.59 million viewers, #1; adults 18-49: 1.2, #T5).

Next up was NBC (4.29 million viewers, #3; adults 18-49: 1.2, #2) with a repeat of "The Voice" (3.13 million viewers, #9; adults 18-49: 0.9, #10) followed by originals from "Grimm" (5.19 million viewers, #5; adults 18-49: 1.6, #2) and "Dateline NBC" (4.55 million viewers, #6; adults 18-49: 1.3, #4).

Meanwhile, FOX (3.04 million viewers, #4; adults 18-49: 1.0, #T3) offered up an encore of "The X Factor" (3.05 million viewers, #10; adults 18-49: 1.0, #T8) and a new "Fringe" (3.03 million viewers, #11; adults 18-49: 1.0, #T8).

And finally, an original "America's Next Top Model" (1.11 million viewers, #12; adults 18-49: 0.5, #12) and a repeat of "Hart of Dixie" (0.66 million viewers, #13; adults 18-49: 0.2, #13) on The CW (0.89 million viewers, #5; adults 18-49: 0.3, #5) closed out the night. In the netlet's target demo (women 18-34), "Top Model" delivered a 0.6 rating at 8:00/7:00c and "Dixie" a 0.3 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+13.33% - Shark Tank
0.00% - Grimm
0.00% - Dateline NBC
0.00% - America's Next Top Model
-6.67% - Primetime: Who Do You Think You Are? (vs. 9/21/12)
-7.69% - CSI: NY
-9.09% - Fringe
-14.29% - 20/20
-20.00% - Blue Bloods
-27.27% - Made in Jersey

Year-to-year changes (adults 18-49):
+88.89% - Shark Tank (vs. Modern Family (Repeat)/Suburgatory (Repeat))
+55.56% - Primetime: Who Do You Think You Are? (vs. Revenge (Repeat))
+14.29% - Grimm (vs. Dateline NBC)
+9.09% - 20/20
0.00% - America's Next Top Model (vs. Nikita)
0.00% - CSI: NY (vs. A Gifted Man)
-7.14% - Dateline NBC
-23.08% - Fringe
-36.84% - Blue Bloods
-50.00% - Made in Jersey (vs. CSI: NY)

In late-night metered market ratings (via NBC's press release):

*In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.5/6; and ABC's combo of "Nightline," 2.8/6; and "Jimmy Kimmel Live," 1.4/4.

*In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/2; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

*At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/2).

*At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/7/11):

CBS (9.43 million viewers, #1; adults 18-49: 1.6, #1) held onto top honors on Friday with its mix of "A Gifted Man" (7.50 million viewers, #3; adults 18-49: 1.2, #6), "CSI: NY" (9.75 million viewers, #2; adults 18-49: 1.6, #2) and "Blue Bloods" (11.04 million viewers, #1; adults 18-49: 1.9, #1).

The silver then went to FOX (3.47 million viewers, #3; adults 18-49: 1.4, #2) with fresh installments of "Kitchen Nightmares" (3.70 million viewers, #5; adults 18-49: 1.5, #3) and "Fringe" (3.23 million viewers, #8; adults 18-49: 1.3, #5).

Next up was NBC (4.99 million viewers, #2; adults 18-49: 1.2, #3) with encores of "Up All Night" (3.14 million viewers, #9; adults 18-49: 0.9, #T8) and "Whitney" (2.93 million viewers, #11; adults 18-49: 0.9, #T8) followed by a two-hour "Dateline NBC" (5.97 million viewers, #4; adults 18-49: 1.4, #4).

Meanwhile, ABC (3.16 million viewers, #4; adults 18-49: 1.0, #4) offered up repeats of "Modern Family" (3.43 million viewers, #7; adults 18-49: 0.9, #T8), "Suburgatory" (2.93 million viewers, #10; adults 18-49: 0.9, #T8) and "Revenge" (2.86 million viewers, #12; adults 18-49: 0.9, #T8) plus a new "20/20" (3.44 million viewers, #6; adults 18-49: 1.1, #7).

And finally, new episodes of "Nikita" (1.60 million viewers, #14; adults 18-49: 0.5, #14) and "Supernatural" (1.64 million viewers, #13; adults 18-49: 0.7, #13) on The CW (1.62 million viewers, #5; adults 18-49: 0.6, #5) rounded out the night.

Week-to-week changes (adults 18-49):
+8.33% - Fringe
+5.56% - Blue Bloods
0.00% - A Gifted Man
0.00% - CSI: NY
0.00% - Supernatural
-6.25% - Kitchen Nightmares
-8.33% - 20/20
-12.50% - Dateline NBC
-16.67% - Nikita

Year-to-year changes (adults 18-49):
+66.67% - Kitchen Nightmares (vs. House (Repeat)
+62.50% - Fringe (vs. The Good Guys)
+7.69% - Dateline NBC (vs. Dateline NBC/Outlaw)
+5.56% - Blue Bloods
0.00% - A Gifted Man (vs. Medium)
-15.79% - CSI: NY
-30.00% - Supernatural
-38.89% - 20/20
-50.00% - Nikita (vs. Smallville)

In late-night metered market ratings (via NBC's press release):

Not yet available.

Source: Nielsen Media Research





  [october 2012]  
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