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[10/09/12 - 08:46 AM]
ABC's Monday is Up/"DWTS" is the Most-Watched Series/"Castle" Spikes to a Season High
ABC spins the numbers for Monday, October 8.
[via press release from ABC]

ABC's Monday is Up/"DWTS" is the Most-Watched Series/"Castle" Spikes to a Season High

Early info on ABC's Monday, ahead of the regular press release.

With Dancing and Castle, ABC led the pack on Monday for the 3rd week running this season, beating runner-up NBC by 1.3 million viewers (The Voice/Revolution), CBS by 3.7 million viewers (HIMYM/Partners/2 Broke Girls/Mike & Molly/Hawaii Five-0) and Fox by 7.1 million viewers (Bones/The Mob Doctor) In addition, ABC continued to pace well ahead of Fox's Monday night in Adults 18-49, increasing its lead to a best-of-season 57%.

· The Net was up over the prior Monday in viewers (+6%) and young adults (+10%).

Building its audience during each half-hour opposite stiff competition, ABC's Dancing with the Stars: All-Stars finished as Monday's most-watched series and outdrew NBC's The Voice in head-to-head competition in its 2-hour time period by 6%. In addition, the ABC unscripted series beat out Fox's dramas in the slot by 50% in Adults 18-49.

· Dancing grew its overall audience week to week by nearly 1.0 million viewers.

Monday's most-watched scripted TV show for the 3rd straight week, ABC's Castle led the 10 o'clock hour by wide margins, topping CBS' Hawaii Five-0 by 1.6 million viewers and NBC's Revolution by a best-yet 2.4 million viewers. Additionally, the ABC drama finished as the #2 series in the hour with Adults 18-49 and Adults 25-54, posting its closest finish to date against NBC's Revolution on both Nielsen measures.

· Hitting season highs in viewers and young adults, Castle shot up week to week by 16% in Adults 18-49.

Quick Take for Monday, October 8, 2012 (Fast Affiliate Live+ Same Day Ratings)

ABC is Up Week to Week by 6% in Total Viewers and by 10% in Adults 18-49

Growing by Nearly 1.0 Million Viewers, "DWTS: All-Stars" Stands as Monday's Most-Watched Series

ABC's "Castle" Hits Season Highs in Total Viewers and Adults 18-49, Leading NBC's "Revolution" by a Best-Yet 2.4 Million Viewers

Monday Night (8:00-11:00 p.m.)

With "Dancing" and "Castle," ABC (12.4 million) led the pack on Monday for the 3rd week running this season, beating runner-up NBC by 1.3 million viewers (11.1 million - "The Voice"/"Revolution"), CBS by 3.7 million viewers (8.7 million - "HIMYM"/"Partners"/"2 Broke Girls"/"Mike & Molly"/"Hawaii Five-0") and Fox by 7.1 million viewers (5.3 million - "Bones"/"The Mob Doctor"). In addition, ABC continued to pace well ahead of Fox's Monday night in Adults 18-49, increasing its lead to a best-of-season 57% (2.2/5 vs. 1.4/4).

· The Net was up over the prior Monday in viewers (+6%) and young adults (+10%).

"Dancing with the Stars: All-Stars" (8:00-10:00 p.m.)

Building its audience during each half-hour opposite stiff competition, ABC's "Dancing with the Stars: All-Stars" finished as Monday's most-watched series and outdrew NBC's "The Voice" in head-to-head competition in its 2-hour time period by 6% (13.3 million vs. 12.6 million). In addition, the ABC unscripted series beat out Fox's dramas in the slot by 50% in Adults 18-49 (2.1/5 vs. 1.4/4).

· "Dancing" grew its overall audience week to week by nearly 1.0 million viewers.

"Castle" (10:00-11:00 p.m.)

Monday's most-watched scripted TV show for the 3rd straight week, ABC's "Castle" (10.6 million) led the 10 o'clock hour by wide margins, topping CBS' "Hawaii Five-0" by 1.6 million viewers (9.0 million) and NBC's "Revolution" by a best-yet 2.4 million viewers (8.2 million). Additionally, the ABC drama finished as the No. 2 series in the hour with Adults 18-49 and Adults 25-54, posting its closest finish to date against NBC's "Revolution" on both Nielsen measures.

· With season highs in viewers & young adults, "Castle" shot up week to week by 16% in A18-49.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 10/8/12.





  [october 2012]  
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· 2 BROKE GIRLS (CBS)
· BONES (FOX)
· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· HAWAII FIVE-0 (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MIKE & MOLLY (CBS)
· MOB DOCTOR, THE (FOX)
· PARTNERS (CBS)
· REVOLUTION (NBC)
· VOICE, THE (NBC)




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