[10/09/12 - 11:16 AM]
Disney Channel is Total Day's #1 Cable TV Network in Total Viewers
Disney Channel spins the numbers for the week of October 1-7.

[via press release from Disney Channel]

Ratings Highlights October 1-7, 2012 Final National Ratings

Disney Channel is Total Day's #1 Cable TV Network in Total Viewers; TV's #1 Network for 69th Consecutive Week in Kids 6-11 and Tweens

"Good Luck Charlie" Ranks as TV's #1 Telecast in Kids 2-11 and Kids 6-11; Garners 3-Months Highs Across Target Demographics

"Austin & Ally" Season 2 Debut Ranks as TV's #1 Telecast in Tweens 9-14; Is Series' #2 Telecast of All Time in Total Viewers and Tweens 9-14

Disney Channel: Total Day and Prime Highlights

For the week of October 1, 2012, Disney Channel ranked as the #1 cable TV network in Total Day in Total Viewers (1.51 million), extended its record-streak as the #1 TV network to 69 consecutive weeks in Kids 6-11 (566,000/2.4 rating) and Tweens 9-14 (461,000/1.9 rating), and was the #1 TV network for the 3rd time in the previous 4 weeks in Kids 2-11 (848,000/2.1 rating).

Competitively, Disney Channel outperformed Nickelodeon by double-digit margins for the 48th straight week in Kids 6-11 (+45% - 566,000 vs. 390,000) and for the 50th consecutive week in Tweens 9-14 (+57% - 461,000 vs. 294,000).

In Prime, Disney Channel has been the #1 cable TV network for over 7 years in Kids 6-11 (991,000/4.2 rating - 385 weeks), and for over 2 consecutive years in Tweens 9-14 (854,000/3.6 rating - 120 weeks).

· Sunday's "Good Luck Charlie" stood as the week's #1 TV telecast in Kids 2-11 (2.31 million/5.8 rating) and Kids 6-11 (1.86 million/7.9 rating), spiking to 3-month highs across key demos, including Total Viewers (4.20 million - since 6/24/12) and Tweens 9-14 (1.70 million/7.2 rating - since 7/1/12).

· The season 2 "Austin & Ally" premiere became the series' #2 telecast on record in Total Viewers (4.02 million) and Tweens 9-14 (1.79 million/7.5 rating), and was its most-watched telecast in over 8 months in Kids 2-11 (2.22 million/5.6 rating) and Kids 6-11 (1.84 million/7.8 rating) - since 1/29/12.

· Disney Channel delivered the week's Top 4 TV Telecasts in Kids 2-11:

· Disney Channel aired the week's Top 10 TV Telecasts in Kids 6-11:

· Disney Channel held the week's Top 3 TV Telecasts in Tweens 9-14, and 9 of the Top 10 overall:

[Source: NTI, U.S. ratings. Week of 10/1/12-10/7/12: Live + Same Day. Competitive rank streaks include ties based on rating.]

Ratings Highlights Disney Junior of Disney Channel Final National Ratings - October 1 - 7, 2012

Disney Channel's Disney Junior's "Jake and the Never Land Pirates," "Doc McStuffins" and "Mickey Mouse Clubhouse" Sweep as Week's Top 3 Cable TV Series in Kids 2-5 and Boys 2-5, and Top 3 Preschool Cable TV Series with Moms

Disney Junior

For the week of October 1, 2012, Disney Channel's Disney Junior's "Jake and the Never Land Pirates," "Doc McStuffins" and "Mickey Mouse Clubhouse" stood as the week's Top 3 cable TV series in Kids 2-5 and Boys 2-5, and were the Top 3 preschool cable TV series in Women 18-49.

· Disney Junior block delivered the week's Top 3 cable TV series in Kids 2-5:

· Disney Junior block aired the week's Top 3 cable TV series in Boys 2-5:

· Disney Junior block owned the week's Top 3 preschool cable TV series in Women 18-49:

About Disney Junior:

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. bringing the total number of channels to 30 worldwide.

Source: NMR, U.S. ratings, 10/1/12 - 10/7/12, and as dated. Moms=Women 18-49.

  [october 2012]  


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