[10/16/12 - 09:20 AM]
"Revolution" Jumps 13% Week to Week in 18-49 Rating to Hit a Three-Week-High
NBC spins the numbers for Monday, October 15.

[via press release from NBC]
Monday Results (CBS carried NFL coverage in San Diego): NBC ranked #1 for the night among ABC, CBS, NBC and Fox in adults 18-49 with the #1 and #2 shows of the night on ABC, CBS, NBC and Fox in 18-49 (pending updates). NBC won six of six half-hours among those networks, with "The Voice" matching its highest rating since March, while "Revolution" jumpi9ng 13% week to week to hit a three-week high.

* From 8-10:01 p.m. ET, "The Voice" (4.8 rating, 12 share in adults 18-49, 12.8 million viewers overall) matched its highest 18-49 rating on any night of the week since Monday, March 12 (5.2), topping last month's season premiere (4.2) and last May's season finale (4.4). Last night's telecast delivered the #1 results of the night on ABC, CBS, NBC and Fox in adults 18-49 and other key demos, winning the time period head to head versus CBS's comedies by 66 percent (4.8 vs. 2.9) and ABC's "Dancing With the Stars" by 129 percent (4.8 vs. 2.1). Week to week, "The Voice" is even (4.8 vs. 4.8, and up 2 percent vs. its 4.7 last week in these prelim fast-affil numbers).

* "The Voice" delivered growth throughout its time period, generating this track in 18-49 rating: 4.1, 4.8, 5.0, 5.2, for a gain of 0.9 rating points or 27 percent from the show's first half-hour to its fourth. In total viewers, the increase is 14 percent or 1.6 million persons (13.4 million vs. 11.8 million).

* At 10:01 p.m. ET, "Revolution" (3.4/9 in adults 18-49, 8.8 million viewers overall) jumped 13 percent week to week in 18-49 rating (to a 3.4 from a 3.0) to hit a three-week-high and match the show's highest rating since its September 17 debut (pending updates). In total viewers, "Revolution" is up week to week by 10 percent (8.818 million vs. 8.008 million) to again hit a three-week high. "Revolution" is up 113 percent versus NBC's average in the time period last season in 18-49 rating (3.4 vs. 1.6, L+SD non-sports) and up 73 percent in total viewers (8.818 million vs. 5.106 million).

* "Revolution" ranked #1 in the time period among ABC, CBS and NBC in adults 18-49 and all other key demographics for a fifth week in a row. "Revolution's" 18-49 margin of victory in the hour is 70 percent versus both CBS's "Hawaii Five-0" and ABC's "Castle" (2.0 each).

* Note that "Revolution" has started out as a highly time-shifted show, last week adding 1.48 rating points to its L+SD 3.04 in "live plus three day" results (4.52). "Revolution" has now delivered NBC's four biggest increases going from L+SD to L+3: 1.36 for its premiere, 1.74 for week two, 1.64 for week three and 1.48 for week four. In newly released results for premiere week, "Revolution's" gain of 2.28 rating points in adults 18-49 going from L+SD (3.45) to L+7 (5.73) was the #1 rating gain on ABC, CBS, NBC and Fox. In Late-Night Metered Markets Monday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6; CBS's "Late Show with David Letterman," 2.3/6; and ABC's combo of "Nightline," 3.4/8; and "Jimmy Kimmel Live," 1.8/6.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.7/4.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.4/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

  [october 2012]  


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