OXYGEN'S NEW DOCU-SERIES "MY SHOPPING ADDICTION" EARNS NEARLY 700,000 VIEWERS IN SERIES DEBUT
Series Premiere Ranks Oxygen Among Top Five Cable Entertainment Networks in Time Period
Season Finale of "Bad Girls Club" Mexico Earns Season High Among Women 18-34 and Adults 18-34
NEW YORK - October 17, 2012 - Oxygen's thought-provoking new series "My Shopping Addiction" premiered Monday, October 15 at 11pm ET/PT, delivering nearly 700,000 total viewers (657,000) and nearly 500,000 adults 18-49 (432,000), according to Nielsen. The series posted impressive double digit growth in the time period, as the premiere episode was up 86 percent among adults 18-34 (336,000 vs. 181,000), 86 percent among women 18-34 (258,000 vs. 139,000), 79 percent among adults 18-49 (432,000 vs. 242,000), 74 percent among women 18-49 (335,000 vs. 192,000) and 71 percent among total viewers (657,000 vs. 384,000). Additionally, the series ranked in the top 5 of all cable entertainment networks in the 11pm hour.
"My Shopping Addiction" captures an intimate look into the lives of young people facing a crisis brought on by a dangerous addiction to spending. Monday's premiere episode featured Heather, an heiress, whose multi-million dollar fortune is in jeopardy and Roshanda, a dollar store addict who angers friends and family by borrowing money to feed her addiction. The second installment of the show, airing Monday, October 22 at 11pm ET/PT, will feature Anna who is addicted to New York City retail and facing eviction, as well as Jennae, a college dropout who blows all her money shopping instead of paying rent.
Oxygen Media recently conducted a research study about shopping addictions and compulsive spending habits surveying 1,078 U.S. adults 18-49 using an outside research firm called Research Now. The study found that a third of U.S. adults know somebody who is addicted to shopping.
The finale of "Bad Girls Club" ended on a high note earning over 1.5 million total viewers, establishing a season high among women 18-34 and adults 18-34. Monday's episode also marked the fourth time this season that the series delivered over one million adults 18-49. "Bad Girls Club" was up double digits compared to the prior week (10/8/12), increasing 51 percent among women 18-34, 42 percent among women 18-49 and 29 percent among total viewers. In addition, Oxygen ranked #1 in the 10pm hour among women 18-34 in cable entertainment networks, out-delivering ABC, CBS and Fox.
"Bad Girls Club" continued to reign on the digital front with its season nine finale ranking as the #1 most social series in cable and broadcast, according to SocialGuide. The online chatter continued for "My Shopping Addiction" with over 5.1 thousand social uniques and over 6.3 thousand social comments posted.
Next week, the first in a three-part drama-filled reunion of "Bad Girls Club" Mexico premieres Monday, October 22 at 10pm ET/PT. Tensions flare as the girls arrive at their hotel in Los Angeles and prepare to sit down face-to-face with their former roommates and rivals.
"My Shopping Addiction" is produced by Screaming Flea Productions with Matt Chan, Jodi Flynn and Jeff Kuntz serving as Executive Producers.
"Bad Girls Club" is produced by Bunim/Murray Productions with Jonathan Murray, Gil Goldschein, Troy VanderHeyden and Maria Pepin serving as executive producers and Trish Gold as Co-Executive Producer.
For more on the "My Shopping Addiction" research poll, please contact Morgan.DiStefano@nbcuni.com.
Source: Nielsen Media Research, LS. Social Guide 10/15/12.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," and "Bad Girls Club," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.