[10/21/12 - 08:57 AM]
"Saturday Night Live" Dominates Its Time Period with the Show's Highest Rating in More Than Seven Months
NBC spins the numbers for Saturday, October 20.

[via press release from NBC]

In Late-Night Metered-Market Household Averages for Saturday night:

* "Saturday Night Live," with host Bruno Mars (5.4/14 in metered-market households), dominated its time period with the show's highest rating in more than seven months (since March 3 with a telecast hosted by Lindsay Lohan featuring musical guest Jack White). In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 2.9 rating, 13 share in adults 18-49, "SNL's" top rating in the Local People Meters since September 22 (with an episode hosted by Joseph Gordon-Levitt featuring musical guest Mumford & Sons). Versus "SNL's" year-ago average for October originals, last night's telecast is up 10 percent in metered-market households (5.4 vs. 4.9) and up 12 percent in the Local People Meters (2.9 vs. 2.6).

* "Saturday Night Live" was the #1 telecast of the night on ABC, CBS, NBC and Fox in the metered-market households and the Local People Meters, outscoring all primetime programs on those networks. In the Local People Meters, "SNL" beat the #2 program of the night on ABC, CBS, NBC or Fox by an 81 percent margin (2.9 vs. a 1.6 for ABC's Florida State-Miami college football).

* In national ratings for far this season, original telecasts of "Saturday Night Live" are delivering up versus one year ago by 8 percent in 18-49 rating (with a 2.8 vs. a 2.6, "most current") and 1 percent in total viewers (7.1 million vs. 7.0 million). In 18-49, "SNL" is the #1 Saturday series this season on the major networks, ahead of every Saturday primetime show on ABC, CBS, NBC and Fox.

Saturday Primetime Results:

* At 8 p.m. ET, an encore telecast of "Revolution" averaged a 0.5/2 in 18-49 and 1.9 million viewers overall, matching the prior week's 18-49 rating in this slot.

* At 9 p.m. ET, a rebroadcast of "Chicago Fire" (0.7/2 in 18-49, 2.7 million viewers overall) tied for #2 in the slot among ABC, CBS, NBC and Fox in adults 18-49 and adults 25-54 and was #2 outright among those networks in all key adult-female demos (pending updates). "Chicago Fire" built on its lead-in by 40 percent in 18-49 rating and 41 percent in total viewers.

* At 10 p.m. ET, a rebroadcast of "Law & Order: Special Victims Unit" (0.9/3 in 18-49, 3.8 million viewers overall) equaled "SVU's" best Saturday 18-49 rating since May 19. "SVU" built on its lead-in by 29 percent in 18-49 rating and 39 percent in total viewers.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [october 2012]  


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