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[10/23/12 - 08:45 AM]
Monday's Broadcast Ratings: NBC Tops Demos with "The Voice," Debate Coverage
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for monday, october 22, 2012)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:

[EDITOR'S NOTE: Fast Nationals for ABC, CBS and NBC are approximate due to live Presidential Debate coverage. ABC was also impacted by local market NFL preemptions.]

NBC (11.24 million viewers, #2; adults 18-49: 4.0, #1) topped the charts on Monday with its mix of "The Voice" (11.95 million viewers, #2; adults 18-49: 4.2, #T1), "NBC News Special" (11.54 million viewers, #3; adults 18-49: 4.2, #T1) and "Debate Analysis" (8.93 million viewers, #5; adults 18-49: 3.1, #3).

ABC (11.27 million viewers, #1; adults 18-49: 2.6, #2) then claimed the silver with its combination of "Dancing with the Stars" (13.20 million viewers, #1; adults 18-49: 2.4, #5), "ABC News Special" (11.01 million viewers, #4; adults 18-49: 2.9, #4) and "Debate Analysis" (8.16 million viewers, #6; adults 18-49: 2.2, #7).

Next up was CBS (7.44 million viewers, #3; adults 18-49: 2.2, #3) with repeats of "The Big Bang Theory" (7.75 million viewers, #8; adults 18-49: 2.1, #T8) and "2 Broke Girls" (6.93 million viewers, #10; adults 18-49: 2.1, #T8) followed by its "CBS News Special" (7.94 million viewers, #7; adults 18-49: 2.3, #6) and "Debate Analysis" (6.18 million viewers, #11; adults 18-49: 1.8, #11).

Meanwhile, FOX (7.16 million viewers, #4; adults 18-49: 2.1, #4) offered up its coverage of the "NLCS, Game 7" (7.16 million viewers, #9; adults 18-49: 2.1, #T8).

And finally, originals from "90210" (0.95 million viewers, #12; adults 18-49: 0.4, #T12) and "Gossip Girl" (0.90 million viewers, #13; adults 18-49: 0.4, #T12) on The CW (0.93 million viewers, #5; adults 18-49: 0.4, #5) closed out the night. In the netlet's target demo (women 18-34), "90210" delivered a 0.6 rating while "Gossip Girl" posted a 0.8 rating.

Week-to-week changes (adults 18-49):
+14.29% - Dancing with the Stars
0.00% - Gossip Girl
-12.50% - The Voice
-33.33% - 90210

Year-to-year changes (adults 18-49):
+180.00% - The Voice (vs. The Sing-Off)
-22.58% - Dancing with the Stars
-33.33% - 90210 (vs. Gossip Girl)
-50.00% - Gossip Girl (vs. Hart of Dixie)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.1/5; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.3/4 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.1/5; "Late Show," 0.6/2; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/24/11):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for FOX are unreliable and should not be used. World Series Game 5 aired from 8:02-11:40p. Due to local NFL preemption, Fast Nationals for CBS are inflated.]

CBS (11.93 million viewers, #3; adults 18-49: 4.2, #1) held off the competition on Monday with fresh installments of "How I Met Your Mother" (9.90 million viewers, #8; adults 18-49: 4.3, #4), "2 Broke Girls" (11.47 million viewers, #5; adults 18-49: 4.6, #2), "Two and a Half Men" (15.49 million viewers, #2; adults 18-49: 5.6, #1), "Mike & Molly" (12.70 million viewers, #4; adults 18-49: 4.4, #3) and "Hawaii Five-0" (11.02 million viewers, #7; adults 18-49: 3.3, #6).

FOX (13.02 million viewers, #2; adults 18-49: 3.8, #2) then had to settle for second place despite its coverage of the "World Series, Game 5" (13.02 million viewers, #3; adults 18-49: 3.8, #5).

Next up was ABC (15.03 million viewers, #1; adults 18-49: 2.9, #3) with new episodes of "Dancing With the Stars" (16.99 million viewers, #1; adults 18-49: 3.1, #7) and "Castle" (11.11 million viewers, #6; adults 18-49: 2.5, #8).

Meanwhile, NBC (3.61 million viewers, #4; adults 18-49: 1.2, #4) was out of the hunt with a new "The Sing-Off" (4.16 million viewers, #9; adults 18-49: 1.5, #9) and a repeat of "Prime Suspect" (2.50 million viewers, #10; adults 18-49: 0.7, #11).

And finally, new episodes of "Gossip Girl" (1.37 million viewers, #12; adults 18-49: 0.6, #12) and "Hart of Dixie" (1.97 million viewers, #11; adults 18-49: 0.8, #10) on The CW (1.67 million viewers, #5; adults 18-49: 0.7, #5) rounded out the night. In the netlet's target demo (women 18-34), "Gossip Girl" delivered a 1.4 rating while "Dixie" posted a 1.5 rating.

Week-to-week changes (adults 18-49):
+14.29% - Hart of Dixie
+12.82% - Mike & Molly
+7.69% - Two and a Half Men
+6.98% - 2 Broke Girls
+6.45% - Hawaii Five-0
+4.88% - How I Met Your Mother
0.00% - Gossip Girl
-3.13% - Dancing With the Stars
-3.85% - Castle
-6.25% - The Sing-Off

Year-to-year changes (adults 18-49):
+58.62% - 2 Broke Girls (vs. Rules of Engagement)
+34.38% - How I Met Your Mother
+30.23% - Two and a Half Men
+22.22% - Mike & Molly
+17.86% - Hawaii Five-0
-16.67% - Castle
-20.00% - Hart of Dixie (vs. Gossip Girl)
-23.08% - The Sing-Off (vs. Chuck/The Event)
-26.19% - Dancing With the Stars
-40.00% - Gossip Girl (vs. 90210)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 3.4/8; and "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.9/4; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





  [october 2012]  
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