or


[10/23/12 - 02:31 PM]
NBC News Is #1 Across the Board for Final 2012 Presidential Debate
NBC further spins the numbers for Monday, October 22.
[via press release from NBC]

NBC NEWS IS #1 ACROSS THE BOARD FOR FINAL 2012 PRESIDENTIAL DEBATE

MOST-WATCHED TELEVISION NETWORK FOR DEBATE AND POST-DEBATE ANALYSIS IN TOTAL VIEWERS AND ALL KEY DEMOS

DEBATE: OVER 12.39 MIL TOTAL VIEWERS AND 5.84 MIL VIEWERS A25-54

ANALYSIS: OVER 9.32 MIL TOTAL VIEWERS AND 4.25 MIL A25-54

OCTOBER 23, 2012 -- More Americans turned to NBC News for coverage and analysis of the final 2012 presidential debate than any other broadcast or cable television network. The NBC debate broadcast was number one across the board in total viewers and all key demos, averaging over 12.391 million total viewers and 5.840 million viewers aged 25-54.

NBC's top-rated post-debate analysis -- led by Brian Williams with Tom Brokaw, David Gregory, Savannah Guthrie, Chuck Todd, Andrea Mitchell, Kristen Welker, Peter Alexander, and Council on Foreign Relations President Richard Haass -- delivered 9.327 million total viewers and 4.252 million viewers aged 25-54.

PRESIDENTIAL DEBATE (9:00-10:34pm ET)

* NBC News' coverage of the third and final Presidential Debate averaged 12.391 million total viewers, +6% (+661,000) more than ABC's 11.730 million, and +47% (+3,954,000) more than CBS's 8.437 million.

* In A18-49, NBC averaged a 4.4 rating, beating ABC by +38% (+1.2 rating points) and CBS by +76% (+1.9 points).

* In A25-54, NBC averaged a 4.9 rating, +32% (+1.2 rating points) ahead of ABC and +63% (+1.9 points) ahead of CBS.

POST-DEBATE ANALYSIS (10:34-11:00pm ET)

* NBC's post-analysis coverage averaged 9.327 million total viewers, +16% (+1,275,000) more than ABC's 8.052 million and +51% (+3,160,000) ahead of CBS' 6.167 million.

* In A18-49, NBC averaged a 3.2 rating, +52% (+1.1 rating points) more than ABC and +78% (+1.4 points) more than CBS.

* In A25-54, NBC delivered a 3.6 rating, +38% (+1 rating point) ahead of ABC and +57% (+1.3 points) ahead of CBS.

* Versus the rated analysis during the third 2008 Presidential debate (Wed 10/15/08), NBC was up +3% (+235,000) in total viewers, +3% (+1 tenth) in rating A18-49 and flat in rating A25-54.

ONLINE

* NBCPolitics.com saw over 2.5 million page views and over 709,000 video streams (including over 251,800 live streams).





  [october 2012]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[05/29/26 - 03:02 PM]
"20/20" Is Friday's No. 1 Newsmagazine, Leading "Dateline" in Total Viewers for the 5th Consecutive Broadcast Season
"20/20" improved on the previous season in Total Viewers (+5%/+170,000 - 3.672 million vs. 3.502 million).
[05/29/26 - 03:01 PM]
ABC News Is #1 in Total Viewers Sunday Morning and in Late-Night
"Nightline" posted double-digit gains week to week in Adults 25-54 and Adults 18-49.
[05/28/26 - 03:23 PM]
2026 NBA Eastern Conference Finals Presented by Dunkin' Finishes Strong with Average Audience of 7.4 Million Viewers Across ESPN and ABC
Additionally, Game 4 on ESPN averaged 7.2 million viewers, marking the most-viewed Eastern Conference Finals Game 4 across any network since 2018.
[05/28/26 - 11:00 AM]
CBS Outpaces Competitors with Eight of the Top 25 Series Across All Streaming and Broadcast Originals in Nielsen's All-Series Ranker
CBS has the most top 25 series of any streaming or broadcast competitor and twice as many as its closest broadcast competitor, including six series with 10+ million viewers.
[05/28/26 - 10:31 AM]
FOX Delivers Most-Watched UFL Game Since League Started in 2024
1,593,000 viewers watched as Louisville defeated Dallas 37-23 on Sunday.
[05/28/26 - 10:26 AM]
FOX Scores with 110th Running of the Indianapolis 500
6,635,000 viewers watched Felix Rosenqvist edge David Malukas by 0.0233 seconds with a last-lap pass to win the Indy 500 Sunday on FOX.
[05/27/26 - 03:13 PM]
FOX Saturday Baseball Draws Strong Audience Over Holiday Weekend
2,355,000 viewers tuned in to the two-game slate highlighted by the Dodgers' 11-3 victory over the Brewers in most of the country.
[05/26/26 - 12:03 PM]
"Off Campus" Season 1 Has Reached 36 Million Viewers Worldwide in Its First 12 Days
Off Campus. On everyone's screen.
[05/26/26 - 12:01 PM]
Netflix Top 10: Week of May 18 - In Ruthless Pursuit, "Nemesis" Steals No. 1 in This Week's Top 10
Retirement in "The Boroughs" is anything but sleepy as the Duffer Brothers-produced sci-fi series took No. 2 on the list with 5.6 million views.
[05/26/26 - 11:00 AM]
"Dutton Ranch" Is the Biggest Original Series Debut in Paramount+ History
In addition to its record-setting performance on Paramount+, "Dutton Ranch" is also the #1 streaming series according to Nielsen based on average audience for the week of May 11 according to preliminary data.
[05/21/26 - 02:32 PM]
ESPN Delivered Most-Watched NBA Eastern Conference Finals Game 1 Since 2018
The New York Knicks overtime victory against the Cleveland Cavaliers on May 19 generated an average audience of 7.1 million viewers and peaked with 8.87 million viewers at 10:45 p.m. ET.

[05/21/26 - 02:00 PM]
"Survivor" Historic 50th Season Concludes with Most-Watched Finale Since 2020
The season finale drew an average of 5.78 million viewers, based on Nielsen Preliminary panel only data.
[05/21/26 - 07:01 AM]
NBC Sports' 2026 SuperMotocross Coverage Delivers Viewership Gains and Milestones
The seven races featured on NBC and Peacock averaged a Total Audience Delivery (TAD) of 468,000 viewers on NBC and Peacock, up 8% vs. 2025.
[05/20/26 - 03:05 PM]
NBC and Peacock Deliver the Most-Watched Western Conference Finals Game 1 Ever for Monday's Spurs-Thunder Double Overtime Thriller
Coverage peaked with 12.0 million viewers from 11:30-11:43 p.m. ET for the second overtime and game's conclusion.
[05/20/26 - 03:04 PM]
ESPN Aired Its Most Viewed 2026 Stanley Cup Playoffs Second Round of the Current Rights Deal
Collectively all 11 Second Round games, with nine airing on ESPN and two on ABC, delivered 2.2 million viewers, up 76% year-over-year.