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[11/09/12 - 08:52 AM]
"The Voice" Delivers NBC's Highest 18-49 Rating in the Time Period with Non-Sports Programming in Nearly Three Years
NBC spins the numbers for Thursday, November 8.

[via press release from NBC]

Thursday Results (NBC carried NFL football in Indianapolis):

* From 8-9 p.m. ET, a special Thursday edition of "The Voice" (3.0/9 in 18-49, 9.1 million viewers overall) is currently delivering NBC's highest 18-49 rating in the time period with non-sports programming in nearly three years (since December 17, 2009), pending updates. In total viewers, it's currently NBC's biggest audience in the time slot with in-season non-sports programming since April 2, 2009, pending updates. From its first half-hour to its second, "The Voice" grew by 18 percent in 18-49 rating (to a 3.3 from a 2.8) and 12 percent or 1.0 million persons in total viewers (9.6 million vs. 8.6 million).

* "The Voice" is currently up 100 percent versus NBC's average in the time period last season in 18-49 rating (3.0 vs. 1.5, L+SD non-sports) and up 142 percent in total viewers (9.094 million vs. 3.762 million).

* From 9-9:31 p.m. ET, "The Office" (2.5/7 in 18-49, 5.3 million viewers overall) is currently up versus its prior telecast by 32 percent in 18-49 rating (to a 2.5 from a 1.9 on October 25) and up 33 percent in total viewers (5.308 million vs. 4.002 million) for season highs in both categories, pending updates. With last night's special lead-in from "The Voice," "The Office" is currently reporting its top 18-49 rating since March 3 and biggest overall audience since January 19, pending updates. Note that last season "The Office" added an average 50 percent to these next-day "live plus same day" ratings when Nielsen reported "live plus seven day" results.

* "The Office" is #1 in the half-hour among ABC, CBS, NBC and Fox in men 18-34.

* From 9:31-10:01 p.m. ET, "Parks and Recreation" (1.8/5 in 18-49, 3.8 million viewers overall) is currently reporting its second-highest 18-49 rating so far this season and a season high in total viewers, pending updates. It's currently the biggest overall audience for "Parks and Rec" since January 19, pending updates.

* "Parks and Recreation" is currently #1 in the half-hour among ABC, CBS, NBC and Fox in men 18-34.

* From 10:01-11 p.m. ET, "Rock Center" is currently averaging a 1.1/3 in 18-49 and 4.4 million viewers overall, pending updates. "Rock Center" is currently matching its second-highest 18-49 rating since September 13 and delivering its second-biggest audience since that same date.

In Late-Night Metered Markets Thursday night (averages currently the exclude New York market):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/8; CBS's "Late Show with David Letterman," 2.9/8; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.7/5.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/5; "Late Show," 0.8/4; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.7/4.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.4/3).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [november 2012]  
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· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· ROCK CENTER WITH BRIAN WILLIAMS (NBC)
· VOICE, THE (NBC)





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