or


[11/13/12 - 10:20 AM]
Hub TV Network New Series "Littlest Pet Shop" Makes Best-Ever Premiere for Any Original Series on Network, "My Little Pony Friendship is Magic" Marks its Best-Ever Series Premiere
The Hub spins the numbers for the week of November 5-11.

[via press release from The Hub]

HUB TV NETWORK NEW SERIES 'LITTLEST PET SHOP' MAKES BEST-EVER PREMIERE FOR ANY ORIGINAL SERIES ON NETWORK, 'MY LITTLE PONY FRIENDSHIP IS MAGIC' MARKS ITS BEST-EVER SERIES PREMIERE Stellar Performances Power Network to 45 Consecutive Weeks of Audience Gains

LOS ANGELES - Powered by record-setting performances for the world premiere of the new original series "Littlest Pet Shop" and for the season premiere of the hit series "My Little Pony Friendship is Magic," The Hub TV continued its growth momentum for the week of 11/5/12 through 11/11/12. Both animated series are produced by Hasbro Studios and each premiered with back-to-back original episodes.

With the stellar performances of the two series and the continued strength of its other original series, The Hub has delivered 45 consecutive weeks of year-over-year audience growth (among its target audience of Kids 2-11, Persons 2+ and Households) and remains one of the year's fastest growing cable networks.

Also contributing to the solid week were continued strong performances of The Hub's original series including "Family Game Night" and "The Aquabats! Super Show!," and the movie Jumanji.

Week of 11/5/12 - 11/11/12

Weekly Highlights:

Daypart Performance

· In Total Day (Monday- Sunday, 6 a.m. - 6 a.m.), The Hub has demonstrated year-to-year gains among Kids 2-11, Persons 2+ and Households for 45 consecutive weeks.

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+4%, 47,000), Women 18-49 (+39%, 25,000), Adults 18-49 (+25%, 45,000), Persons 2+ (+7%, 116,000) and Households (+5%, 82,000).

· In Prime (Monday - Sunday, 8 p.m. - 11 p.m. ET), The Hub earned year-to-year delivery gains among Women 18-49 (+31%, 38,000), Adults 18-49 (+62%, 68,000), Persons 2+ (+14%, 158,000) and Households (+9%, 101,000).

Program Performance (all times ET)

· The series premiere of "Littlest Pet Shop" (Saturday, 11 a.m.) is the best-ever premiere of an original series on The Hub among Kids 2-11 (316,000), Kids 6-11 (142,000), Adults 18-49 (158,000), Persons 2+ (536,000) and Households (297,000).

· The full two-part series premiere of "Littlest Pet Shop" (Saturday, 11 a.m. - 12 p.m.) earned year-to-year delivery gains among Kids 2-11 (+472%, 303,000), Kids 6-11 (+590%, 145,000), Women 18-49 (+367%, 84,000), Adults 18-49 (+460%, 140,000), Persons 2+ (+379%, 503,000) and Households (+374%, 289,000).

· The season three premiere of "My Little Pony Friendship Is Magic" (Saturday, 10 a.m.) delivered the series' highest-ever season premiere among Kids 2-11 (327,000), Kids 6-11 (154,000), Women 18-49 (80,000), Adults 18-49 (146,000), Persons 2+ (578,000) and Households (323,000). The series premiered on the Hub in 2010 and this marks the third consecutive year of season premiere growth in all key demographics.

· The full two-part season premiere of "My Little Pony Friendship Is Magic" (Saturday, 10-11 a.m.) earned year-to-year delivery gains among Kids 2-11 (+183%, 342,000), Kids 6-11 (+273%, 153,000), Women 18-49 (+207%, 92,000), Adults 18-49 (+194%, 156,000), Persons 2+ (+204%, 601,000) and Households (+183%, 331,000).

· A new episode of "Care Bears: Welcome to Care-a-Lot" (Saturday, 8 a.m.) earned year-to-year delivery gains among Kids 2-11 (+738%, 134,000), Kids 6-11 (+427%, 58,000), Women 18-49 (+767%, 52,000), Adults 18-49 (+440%, 54,000), Persons 2+ (+589%, 193,000) and Households (+545%, 129,000).

· A new military-themed episode of "Family Game Night" (Sunday, 7 p.m.), celebrating Veterans Day, earned year-to-year delivery gains among Kids 2-11 (+229%, 115,000), Kids 6-11 (+200%, 72,000), Adults 18-49 (+4%, 56,000), Persons 2+ (+39%, 246,000) and Households (+26%, 137,000).

· "The Aquabats! Super Show!" (Saturday, 12 p.m.) earned year-to-year delivery gains among Kids 2-11 (+446%, 131,000), Kids 6-11 (+863%, 77,000), Women 18-49 (+57%, 33,000), Adults 18-49 (+154%, 61,000), Persons 2+ (+213%, 213,000) and Households (+137%, 128,000).

· The Monday night "Jumanji" movie (8-10 p.m.) earned year-to-year delivery gains among Kids 2-11 (+52%, 85,000), Kids 6-11 (+11%, 50,000), Women 18-49 (+60%, 67,000), Adults 18-49 (+91%, 107,000), Persons 2+ (+55%, 236,000) and Households (+83%, 157,000).

(Source: The Nielsen Company, program based dayparts, most current, 11/5/12-11/11/12 vs. 11/7/11-11/13/11, growth by delivery)

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 70 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [november 2012]  
S
M
T
W
T
F
S
    


· FAMILY GAME NIGHT (HUB)











most recent ratings | view all posts
[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:09 AM]
"Thursday Night Football" on CBS and NFL Network More Than Triples Ratings from a Year Ago
CBS spins the numbers for Thursday, October 23.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.

[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.

[10/22/14 - 10:58 AM]
"NCIS: New Orleans" Delivers Its Highest Adults 18-49 Rating Since Its Series Premiere
CBS spins the numbers for Tuesday, October 21.

[10/22/14 - 08:55 AM]
NBC Ranks as the #1 Non-Sports Network Among the Big 4
NBC spins the numbers for Tuesday, October 21.