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NBC has won week 7 in adults 18-49, maintaining last week's
season-high 3.1 rating, NBC's best in-season average since Super Bowl
week.
Versus the same week last year, NBC is up 29 percent (with a 3.1
rating vs. a 2.4). The other Big 4 networks are all down versus the
same week last year by double-digit percentages.
Season to date, NBC is now up 23 percent versus on year ago (3.2 vs.
2.6), the biggest increase for any network at this point in the season
in three years (since Fox was up 23 percent in 2009) and biggest
increase for NBC at this point in the season in the 25-year history of
people meters.
NBC has moved from #4 in18-49 at this point last year to #1 this year
NBC has now won six of the season's first seven weeks in 18-49,
finishing #2 only during the week Fox carried four World Series games.
It's the first time in 10 years NBC has won six of the opening seven
weeks.
NBC is #1 season to date in 18-49 for the first time at this point of
the season in nine years.
For the season, NBC now has a 14% lead over second place (3.2 vs. 2.8
for CBS), the second-biggest margin for any network in 11 years (since
2001, NBC vs. Fox, +19%), behind only +16% for Fox in 2009.
NBC's 3.2 is its highest average at this point in the season in five
years (since 2007).
Here are "live plus same day" weekly averages for Week 7 in 18-49
(total viewers to follow)...
Week 7 Adults 18-49 vs. Same Week Last Year
Net...Week 2011... Week 2012...Diff
NBC...2.4...3.1...Up 29%
CBS...2.6...2.2...Down 15%
ABC...2.8...2.3...Down 18%
Fox...3.0...2.3...Down 23%
CW...0.8...0.7...Down 12%
Here are "most current" season averages thru seven weeks...
Season to Date Adults 18-49 vs. Last Year
Net...Season to Date 2011... Season to Date 2012...Diff
NBC...2.6...3.2...Up 23%
CBS...3.4...2.8...Down 18%
ABC...2.8...2.6...Down 7%
Fox...3.5...2.5...Down 29%
CW...1.0...0.7...Down 30%
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