or


[11/20/12 - 11:30 AM]
NBC Wins Its First November Sweep in Nine Years
NBC spins the numbers for the November sweeps period to date.

[via press release from NBC]

NBC WINS ITS FIRST NOVEMBER SWEEP IN NINE YEARS

WITH A CURRENT GAIN OF 17 PERCENT VERSUS THE YEAR-AGO SWEEP IN ADULTS 18-49, NBC MOVES FROM #4 IN NOVEMBER 2011 TO #1 IN 2012

NBC'S SCHEDULE INCLUDES THE SWEEP'S #1 SERIES IN 18-49, 'SUNDAY NIGHT FOOTBALL'; THE #1 UNSCRIPTED SERIES, 'THE VOICE'; THE #1 NEW DRAMA, 'REVOLUTION'; AND THE #1 NEW COMEDY, 'GO ON'

NBC'S 2.8 FOR THE SWEEP TO DATE IS A FOUR-YEAR HIGH AND THE CURRENT 17 PERCENT LEAD OVER SECOND PLACE MATCHES THE BIGGEST NOVEMBER MARGIN FOR ANY NET IN 10 YEARS

UNIVERSAL CITY, Calif. - November 20, 2012 - For the first time since 2003, NBC's primetime lineup has delivered #1 ratings in adults 18-49 for the November sweep, rising from a #4 ranking in the November period one year ago to a #1 finish this year, according to "live plus same day" viewership data from Nielsen Media Research.

With 25 of 28 nights counted in the November sweep, NBC is averaging a 2.8 rating, up 17 percent versus NBC's 2.4 rating at the conclusion the November 2011 sweep. In averages through Sunday, Nov. 18, NBC leads sweep runner-up CBS by 0.4 of a point or 17 percent, with Monday through Wednesday results yet to be factored into sweep averages. If NBC finishes the sweep with that 17 percent margin, it will match the biggest advantage for any network in a November sweep since NBC won by 19 percent in 2002 (Fox also won by 17 percent in 2009).

NBC is also #1 for the sweep through 25 nights in adults 25-54, adults 18-34 and all key adult-male demographics.

If NBC maintains its 2.8 rating in adults 18-49 through the conclusion of the sweep, it would be its highest-rated November sweep since 2008 (2.8). In total viewers, NBC's current average of 7.9 million would be its highest for a November since 2007. The sweep concludes Wednesday night, November 21 and Nielsen is scheduled to have "live plus same day" official national results for the full 28-day period on Monday, November 26.

For the November sweep, NBC's "Sunday Night Football" ranked as the #1 primetime series on ABC, CBS, NBC and Fox in adults 18-49, averaging a 7.6 rating in "live plus same day." "The Voice" (4.5 with its Monday edition) was the #1 unscripted series of the sweep, "Revolution" (2.8) was the #1 new drama and "Go On" (2.2) was the #1 new comedy.

"SNF" was the #1 primetime show of the sweep on ABC, CBS, NBC and Fox in total viewers; adults 18-34, 18-49 and 25-54; men 18-34, 18-49 and 25-54; and teens 12-17. Monday's "Voice" was #1 on those networks in women 18-34.

November Sweep Adults 18-49, Live Plus Same Day, Adults 18-49
25 of 28 Nights vs. Completed Sweep Last Year
Net...November 2011... November 2012...Diff
NBC...2.4...2.8...Up 17%
CBS...2.8...2.4...Down 14%
ABC...2.5...2.2...Down 12%
Fox...3.1...2.3...Down 26%

November Sweep Total Viewers, Live Plus Same Day, Total Viewers
25 of 28 Nights vs. Completed Sweep Last Year
Net...November 2011... November 2012...Diff
NBC...6.857 million ...7.917 million...Up 15%
CBS...11.419 million...10.281 million...Down 10%
ABC...9.275 million ...7.927 million...Down 15%
Fox...8.642 million ...6.522 million...Down 25%

November Sweep Total Viewers, Live Plus Same Day, Adults 25-54
25 of 28 Nights vs. Completed Sweep Last Year
Net...November 2011... November 2012...Diff
NBC...2.8...3.3...Up 18%
CBS...3.8...3.2...Down 16%
ABC...3.2...2.7...Down 16%
Fox...3.5...2.5...Down 29%

NBC is the only network among ABC, CBS, NBC, Fox and CW to deliver a younger audience this November than last, with a median age down to 47.8 from last November's 48.7. NBC's audience is within 0.6 years of Fox for youngest viewership among the Big 4 networks in November.

Median Ages for November Sweep
25 of 28 Nights vs. Completed Sweep Last Year
Net...November 2011... November 2012
NBC...48.8...47.8
CBS...55.6...57.2
ABC...53.7...53.9
Fox...46.0...47.2
CW...37.6...41.8

On both Monday and Tuesday nights, NBC moved from #4 to #1 from November 2011 to November 2012, according to data through the first three weeks of the sweep. This November versus last, NBC is up 200 percent on Monday night in 18-49 (to a 3.9 rating from a 1.3) and up 71 percent on Tuesdays (3.6 vs. 2.1).

Through November 18, NBC has won eight straight in-season Mondays in 18-49 among ABC, CBS, NBC and Fox, NBC's longest in-season Monday win streak in the 25-year history of Nielsen's people meter sample. NBC has also won six consecutive Tuesdays in 18-49 among ABC, CBS, NBC and Fox, the network's longest in-season Tuesday winning streak in eight years (since November 16-December 21, 2004).

The month also included an NBC Wednesday win on November 7, the network's first in-season Wednesday victory with non-sports programming since Christmas Eve 2008.

NBC's sweep success also included the top-rated Presidential Election coverage on Tuesday, Nov. 6, as NBC News averaged 12.0 million viewers and a 4.3 rating in adults 18-49 during primetime that night.

In "live plus seven day" results for the first eight weeks of the 2012-13 season to date, NBC is up 23 percent in 18-49 rating (with a 3.2 vs. a year-ago 2.6) and up 18 percent in total viewers (8.7 million vs. 7.4 million). NBC is ahead of its year-ago season average by double-digit percentages in every key ratings category.

Season to date, NBC is also tied for #1 with CBS in adults 25-54 (3.7 rating each) and is #1 among adults 18-54 (3.3 vs. 3.2) as well as adults 18-34 and all key adult-male demos.





  [november 2012]  
S
M
T
W
T
F
S
    


· GO ON (NBC)
· REVOLUTION (NBC)
· SUNDAY NIGHT FOOTBALL (NBC)
· VOICE, THE (NBC)





most recent ratings | view all posts
[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 10:02 AM]
"Younger" Continues to Break All-Time Series Records with Highest-Rated and Most-Watched Episode Ever
TV Land further spins the numbers for Wednesday, August 9.

[08/15/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Crown
The Alphabet narrowly edges NBC and "American Ninja Warrior" among adults 18-49.

[08/14/17 - 01:27 PM]
USA Network's "The Sinner" Is the #1 New Cable Series Year-to-Date in P18-49, P25-54 and P2+ in L3
USA further spins the numbers for the series to date.

[08/14/17 - 08:42 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Continue Sunday Reign
The Eye has won the adults 18-49 crown for seven consecutive Sundays.

[08/13/17 - 08:32 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
The Peacock's "Dateline Saturday Night Mystery" leads the night in both categories.

[08/12/17 - 08:46 AM]
Friday's Broadcast Ratings: NBC Wins Tight Demo Race
The Peacock gets another boost from preseason NFL coverage last night.

[08/11/17 - 12:58 PM]
E!'s "Life of Kylie" Series Premiere Delivers the Highest-Rated New Docuseries Launch of 2017
E! further spins the numbers for Sunday, August 6.

[08/11/17 - 08:11 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Off Competition
All the broadcast networks get a boost from NFL preseason coverage in local markets.

[08/10/17 - 08:20 AM]
Wednesday's Broadcast Ratings: "Got Talent" Recap Puts NBC on Top
The Peacock wins the night in total viewers and adults 18-49.

[08/09/17 - 01:03 PM]
Travel Channel's "Man v. Food" Premieres with Winning Ratings
Travel Channel spins the numbers for Monday, August 7.

[08/09/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock once again tops the night by a wide margin.

[08/08/17 - 12:17 PM]
Hallmark Channel's Annual "Summer Nights" Programming Event Boosts Network to #1 in Prime Time
The Hallmark Channel spins the numbers for the week of July 31-August 6.

[08/08/17 - 08:33 AM]
Monday's Broadcast Ratings: "Bachelorette" Finale Puts ABC on Top
The Alphabet easily wins the evening among total viewers and adults 18-49.