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[11/26/12 - 08:49 AM]
ABC's "Once Upon a Time" Returns Up +11% After its Preemption the Prior Week
ABC spins the numbers for Sunday, November 25.

[via press release from ABC]

ABC's "Once Upon a Time" Returns Up +11% After its Preemption the Prior Week

Info on ABC's Sunday, ahead of the regular press release.

Up against big NFL competition from Sunday Night Football (Green Bay Packers-NY Giants) and a high-rated NFL primetime overrun on Fox, ABC was up over the year-ago Sunday by 11% in Adults 18-49.

Despite being preempted the prior Sunday for the AMAs, ABC's Once Upon a Time surged by double digits from its most recent telecast two weeks ago in Adults 18-49 (+11%). Shooting up from its lead-in 8pm (+88%) against sports-driven competition on Fox and NBC, ABC's Once Upon a Time stood as the top-rated non-sports show in its hour in Adults 18-49, beating out Fox's NFL-fueled animated comedies (The Simpsons/Bob's Burgers) by 11% and CBS' The Amazing Race XXI by 20%. In addition, the ABC drama finished #1 straight out in its time period with key Women (W18-34/W18-49). ABC's Once Upon a Time sees big increases via time-shifted playback, spiking over its preliminary Live + Same Day numbers by 3.0 million viewers and by 1.4 Adult 18-49 rating points (+41%) in the final L+7 Day ratings.

· In addition to increasing 11% in Adults 18-49 from its last broadcast, Once Upon a Time also posted strong gains from two weeks ago with Adults 18-34 (+13%) and key Women: W18-34 +20% and W18-49 +11%.

During the 9pm hour, ABC's Revenge beat CBS' competing drama The Good Wife for the 8th straight telecast this season, leading by 29% in Adults 18-49. In addition, for its the 3rd consecutive telecast, Revenge beat out its non-sports competition on CBS (The Good Wife) and Fox (Family Guy/The Cleveland Show) by wide margins in Adults 25-54 and across the key Women demographics. Jumping in TV playback, on average this season Revenge jumps from its L+SD to L+7 numbers by 2.9 million viewers and by 1.2 Adult 18-49 rating points (+43%).

· On average, Revenge is growing from the same point in its freshman season among both Total Viewers (+3%) and Adults 18-49 (+6%).

Quick Take for Sunday, November 25, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC's Sunday Delivery Grows by Double Digits Year to Year Among Adults 18-49

Growing 11% in Adults 18-49, ABC's "Once Upon a Time" Returns a Strong No. 1 Against its Non-Sports Competition Over CBS' "Amazing Race" and Fox's Comedies

Up over the Same Point in its Freshman Season in Viewers and Young Adults, ABC's "Revenge" Outdelivers CBS' "The Good Wife" in Adults 18-49 for 8 Straight Telecasts

Sunday Night (7:00-11:00 p.m.)

Up against big NFL competition from "Sunday Night Football" (Green Bay Packers-NY Giants) and a high-rated NFL primetime overrun on Fox, ABC was up over the year-ago Sunday by 11% in Adults 18-49 (2.0/5 vs. 1.8/4).

"Once Upon a Time" (8:00-9:00 p.m.)

Despite being preempted the prior Sunday for the "AMAs," ABC's "Once Upon a Time" surged by double digits from its most recent telecast two weeks ago in Adults 18-49 (+11%). Shooting up from its lead-in at 8:00 p.m. (+88%) against sports-driven competition on Fox and NBC, ABC's "Once Upon a Time" stood as the top-rated non-sports show in its hour in Adults 18-49 (3.0/7), beating out Fox's NFL-fueled animated comedies by 11% ("The Simpsons"/"Bob's Burgers" = 2.7/6) and CBS' "The Amazing Race XXI" by 20% (2.5/6). In addition, the ABC drama finished No. 1 straight out in its time period with key Women (W18-34/W18-49).

· ABC's "Once Upon a Time" sees big increases via time-shifted playback, spiking over its preliminary Live + Same Day numbers by 3.0 million viewers and by 1.4 Adult 18-49 rating points (+41%) in the final L+7 Day ratings.

· In addition to increasing 11% in Adults 18-49 from its last broadcast, "Once Upon a Time" also posted strong gains from two weeks ago with Adults 18-34 (+13%) and key Women: W18-34 +20% and W18-49 +11%.

"Revenge" (9:00-10:00 p.m.)

During the 9:00 p.m. hour, ABC's "Revenge" outdelivered CBS' competing drama "The Good Wife" for the 8th straight telecast this season, leading by 29% in Adults 18-49 (2.2/5 vs. 1.7/4). In addition, for its 3rd consecutive telecast "Revenge" beat out its non-sports competition on CBS ("The Good Wife") and Fox ("Family Guy"/"The Cleveland Show") by wide margins in Adults 25-54 and across the key Women demographics (W18-34/W18-49/W25-54).

· Jumping in TV playback, on average this season "Revenge" spikes from its L+SD to L+7 numbers by 2.9 million viewers and by 1.2 Adult 18-49 rating points (+43%).

· On average, "Revenge" is growing from the same point in its freshman season among both Total Viewers (+3%) and Adults 18-49 (+6%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/25/12.





  [november 2012]  
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· AMAZING RACE, THE (CBS)
· BOB'S BURGERS (FOX)
· CLEVELAND SHOW, THE (FOX)
· FAMILY GUY (FOX)
· GOOD WIFE, THE (CBS)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)
· SIMPSONS, THE (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)





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