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[11/28/12 - 11:31 AM]
TBS Was Basic Cable's #1 Entertainment Network in Primetime with Key Adult Demos for the Month of November
Turner spins the numbers for the week of November 19-25 and the month to date.
[via press release from Turner]

TBS was basic cable's #1 entertainment network in primetime with key adult demos for the month of November. Meanwhile, Adult Swim took the November honors as basic cable's #1 network in total day among adults 18-24, adults 18-34 and adults 18-49, as well as among young male demos. And Cartoon Network finished the month as the #1 television network in early prime (7-9 p.m.) with boys 2-11, 6-11 and 9-14. Cartoon Network also ranked #1 for total day among boys 6-11 and 9-14.

TBS

TBS scored as basic cable's #1 entertainment network in primetime delivery of key adult demos in November, with top rankings among adults 18-34 (488,000) and adults 18-49 (959,000). TBS also took the top spot among entertainment networks in primetime delivery of adults 18-49 (932,000) for the final week of November.

The Big Bang Theory on TBS continues to chalk up strong deliveries as the show ranked as basic cable's #1 sitcom for the month with total viewers, adults 18-34 and adults 18-49.

TBS's CONAN garnered solid growth in November, outperforming the same month last year by +11% among total viewers and beating its October 2012 deliveries by +7% among total viewers and +4% with adults 18-49. For the month, the show has averaged 943,000 viewers; 296,000 adults 18-34; and 608,000 adults 18-49, according to the most recent Live + Same Day/Live + 7 blended data.

Adult Swim

For the month of November 2012, Adult Swim ranked as basic cable's #1 network for Total Day Delivery of young adults 18-34, 18-24 & 18-49, as well as men 18-34 & 18-24 (#2 among men 18-49 behind ESPN). The late-night network also ranked #4 in Prime Time (Broadcast definition) delivery of adults 18-34 among basic cable networks. Compared to November 2011, Prime delivery was up with adults 18-24/18-49 and men 18-24, ranging between 1% and 9%.

Adult Swim's original series Robot Chicken (Sunday, 12 a.m.) ranked #1 in its time period with men 18-24, with its premieres increasing delivery by double-digits - ranging between 12% and 39% - among adults & men 18-34/18-49 vs. the same time period year ago.

The Saturday (10:30 p.m.) and Sunday (9 p.m.) premieres of The Cleveland Show increased delivery by double-digits across all key adult demos vs. year ago, ranging between 11% and 21%.

Cartoon Network

Cartoon Network concluded November 2012 ranking as the #1 television network for Early Prime (7-9 p.m.) delivery of boys 2-11, 6-11 & 9-14. The network also ranked #1 for Total Day delivery of boys 6-11 & 9-14, increasing average kids 6-11 delivery by 1% and kids 9-14 delivery by 4% vs. November 2011. Additionally, all November kids delivery averages in Early Prime and Total Day grew significantly compared to October, ranging between 5% and 23%.

The #1 TV destination for boys on Monday night throughout November, Cartoon Network's original animated series Adventure Time (7:30 p.m.) and Regular Show (8 p.m.) both ranked #1 in their time periods among all boys 2-11, 6-11 & 9-14, earning delivery growth across all kids and boy demos, ranging between 5% and 50%. Annoying Orange (8:30 p.m.) also ranked #1 in its time period among boys 6-11 & 9-14.

Wednesday night's ratings juggernaut Ninjago (7:30 p.m.) ranked #1 in its time period among kids 6-11 and all boys 2-11, 6-11 & 9-14, posting double-digit delivery gains across the board - average kids 2-11 delivery grew by 34%, kids 6-11 by 38%, kids 9-14 by 13%, boys 2-11 by 46%, boys 6-11 by 52% and boys 9-14 by 17%. The series' season finale on Wednesday, Nov. 21, scored as the #1 TELECAST OF THE MONTH among boys 6-11 and 9-14, scoring double-digit delivery gains ranging between 31% and 69%.

Wednesday night's Dragons: Riders of Berk (8 p.m.) also ranked as the #1 program on Wednesdays across November among boys 9-14, and claimed #1 in its time period among all boys.

Saturday morning's action-adventure animated line-up (7-11 a.m.) featured Ben 10: Omniverse (9 a.m.), which ranked #1 in its time period across November among boys 9-14, and Star Wars: The Clone Wars (9:30 am.), which posted double-digit delivery gains across all kids and boys vs. last year's time period, ranging between 28% and 65%.

truTV

truTV continues to drop its primetime median age, with the network's November 2012 figure - 40 - a year younger than November 2011. Furthermore, truTV's median age for November is significantly younger than such competitors as History (53), A&E (46), Discovery (45) and TLC (45).

Leading the truTV pack for November is Hardcore Pawn (Tuesdays at 9 p.m.) with 2.7 million viewers, 1.3 million adults 18-49 and 717,000 men 18-49. The show ranks as cable's #1 non-fiction program in its time period with total viewers, as well as adults and men 18-49. It also ranks among the Top 5 programs in its timeslot with adults and men 18-34.

South Beach Tow (Wednesdays 9 and 9:30 p.m.) brought in 1.6 million viewers in November, including 826,000 adults 18-49 and 450,000 men 18-49. The show ranks among ad-supported cable's Top 5 programs in the timeslot with adults 18-34 and 18-49, as well as men 18-49. The show has also delivered double-digit growth with key demos for its timeslot.

Operation Repo (Wednesdays 9:30 and 10 p.m.) averaged 1.4 million viewers in November, with 702,000 adults 18-49 and 380,000 men 18-49. The show grew its time period compared to last year, while also dropping its median age to 40.

truTV's newest series, Killer Karaoke, premiered Friday night with 1.2 million viewers and truTV's lowest median age (34) of the year for a new series launch. The hilarious new competition series outdelivered truTV's November primetime averages by double digits with total viewers and key adult and male demos.

TNT

Through its first seven game telecasts, the NBA on TNT is averaging a 1.8 U.S. household rating and more than 2.6 million total viewers. Compared to the network's NBA regular season games last season, that's an increase of +6% in household rating (vs. 1.7) and a +4% increase among total viewers (vs. 2.5 million).

TNT's telecast featuring the New York Knicks and Brooklyn Nets on Monday, Nov. 26, at 7 p.m. ET averaged a 1.1 U.S. household rating and 1,783,000 total viewers. The game, which was rescheduled due to Hurricane Sandy, delivered a 6.1 metered market rating in New York, making it the top-rated sports program of the day in the market.

NBA TV

Through 15 live game telecasts NBA TV is averaging 358,000 total viewers, up 75% compared to the same period in 2010-11 (14 telecasts). NBA TV has recorded three of its top five most-viewed regular-season telecasts of all time this season. NBA TV's NBA Fan Night presented by Sprint telecast featuring the Brooklyn Nets and Los Angeles Lakers on Tuesday, Nov. 20, averaged 661,000 total viewers to become the network's fourth most-viewed regular-season telecast ever. NBA TV's first three NBA Fan Night presented by Sprint telecasts this season are up 27% among total viewers compared season-to-date with the 2010-11 regular season.





  [november 2012]  
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M
T
W
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· ADVENTURE TIME (CARTOON)
· ANNOYING ORANGE, THE (CARTOON)
· BEN 10: OMNIVERSE (CARTOON)
· BIG BANG THEORY, THE (CBS)
· CLEVELAND SHOW, THE (FOX)
· DREAMWORKS DRAGONS (CARTOON)
· HARDCORE PAWN (TRUTV)
· NINJAGO: MASTERS OF SPINJITZU (CARTOON)
· OPERATION REPO (TRUTV)
· REGULAR SHOW (CARTOON)
· ROBOT CHICKEN (ADULT SWIM)
· SOUTH BEACH TOW (TRUTV)




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