A&E'S "DUCK DYNASTY" BREAKS RECORD ONCE AGAIN WITH 4.9 MILLION VIEWERS
BACK-TO-BACK PREMIERES SET NEW NETWORK RECORDS
"DUCK DYNASTY" RANKS AS THE TOP CABLE TELECAST OF THE NIGHT ACROSS SOCIAL MEDIA
New York, NY - November 29, 2012 - Another week, another record for "Duck Dynasty." Wednesday night's back-to-back premieres of A&E's hit series were watched by record audiences across all key demos, according to Nielsen. An astounding 4.9 million viewers tuned in to the 10:30PM episode. The episode was also watched by a series record 2.8 million adults 18-49 and 2.9 million adults 25-54, becoming the most-watched series telecast in network history among the key adult 25-54 demo.
The 10PM episode garnered 4.7 million total viewers as well as 2.7 million adults 25-54 and 2.6 million adults 18-49. The 10:30p and 10p episodes of Duck Dynasty were likely the #1 and #2 telecasts on cable last night in adults 18-49, 25-54 and total viewers. A&E is also likely to finish as the #1 cable network last night in prime among all key demos (once competitive data becomes available).
"Duck Dynasty" was also the most social show on cable last night. According to Trendrr.TV, the series had more total activity across all major social media platforms than any other telecast on cable for the night.
Season two of "Duck Dynasty" has grown by 122% in total viewers, 118% in adults 25-54 and 109% in adults 18-49 versus the season one average. The series is Wednesday's #1 entertainment telecast on cable among total viewers and adults 25-54.
Next week marks the last premiere of 2012, with a one-hour holiday special episode on December 5 at 10PM.
"Duck Dynasty" is produced for A&E Networks by Gurney Productions. Executive producers for Gurney Productions are Deirdre Gurney and Scott Gurney. Executive producers for A&E are David McKillop, Elaine Frontain Bryant and Lily Neumeyer.
About A&E Network
A&E is "Real Life. Drama." Now reaching more than 99 million homes, A&E is television that you can't turn away from; where unscripted shows are dramatic and scripted dramas are authentic. A&E offers a diverse mix of high quality entertainment ranging from the network's original scripted series, including "The Glades" and "Longmire," to signature non-fiction franchises, including the Emmy-winning "Intervention," "Duck Dynasty," "Hoarders," "Beyond Scared Straight" and "Storage Wars," and the most successful justice shows on cable, including "The First 48." The A&E website is located at www.aetv.com.