or


[11/30/12 - 12:12 PM]
NBC's "Macy's Thanksgiving Day Parade" Edges Last Year's Audience to Achieve an 11-Year High in Average Viewership
NBC further spins the numbers for Thursday, November 22.

[via press release from NBC]

NBC'S "MACY'S THANKSGIVING DAY PARADE" EDGES LAST YEAR'S AUDIENCE TO ACHIEVE AN 11-YEAR HIGH IN AVERAGE VIEWERSHIP

THE 86TH ANNUAL PARADE MARCHES TO AN AVERAGE 22.4 MILLION VIEWERS, THE EVENT'S BIGGEST AUDIENCE SINCE 2001

IN ADULTS 18-49, THE PARADE EQUALS ITS HIGH RATING (6.5) IN EIGHT YEARS

A TOTAL OF 43.2 MILLION WATCH ALL OR SOME OF THE PARADE

'THE NATIONAL DOG SHOW PRESENTED BY PURINA' HITS A NINE-YEAR HIGH IN TOTAL VIEWERS (9.2 MILLION) AND MATCHES AN EIGHT-YEAR HIGH IN 18-49 RATING (2.4)

UNIVERSAL CITY, Calif. - November 30, 2012 - NBC's November 22 9 a.m.-noon ET coverage of the 86th annual "Macy's Thanksgiving Day Parade" has edged last year's average audience to deliver the event's biggest viewership in the last 11 years.

According to "live plus same day" viewing figures from Nielsen Media Research, the parade increased a slight 0.1 percent versus last year, with an average 22.420 million viewers versus last year's 22.389 million, making this the event's biggest average viewership since the 2001 coverage delivered 23.1 million persons.

The "Macy's Thanksgiving Day Parade," hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC's "Today," scored a 6.5 rating in adults 18-49, up 5 percent from last year's 6.2, making it the top parade rating in 18-49 since 2009 (6.5) and matching the high since 2004 (6.7).

NBC Research estimates that 43.2 million viewers watched all or some of NBC's "Macy's Thanksgiving Day Parade" coverage, up 1 percent from last year's 42.8 million.

From noon-2 p.m. ET that day, NBC's coverage of "The National Dog Show Presented by Purina" averaged a 2.4 rating in adults 18-49 and 9.2 million viewers overall. NBC Research estimates 19.3 million viewers watched all or some of the telecast.

In total viewers, "The National Dog Show Presented by Purina" is up year to year by 12 percent (9.225 million vs. 8.243 million), making this the biggest average audience for the annual event in nine years (since 2003). The 2.4 rating in adults 18-49 is up 14 percent from last year's 2.1. It's the highest rating for the "National Dog Show" since 2008 (2.4) and matches the event's highest since 2004 (2.6). The total audience of 19.3 million that watched at least part of the show is a 7 percent gain from last year's 18.1 million and is the biggest total audience the "National Dog Show" since 2008 (19.6 million).

The annual dog show, hosted by the Kennel Club of Philadelphia, is one of the oldest and most prestigious sporting events in North America. NBC's coverage was hosted by John O'Hurley and featured the commentary of expert analyst David Frei.





  [november 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[10/30/14 - 02:17 PM]
52 Million Viewers Tune-In to World Series Game 7
FOX Sports spins the numbers for Wednesday, October 29.

[10/30/14 - 11:20 AM]
"The Tonight Show" Defeats Letterman, Kimmel in All Key Ratings Categories for Week of Oct. 20-24
NBC spins the late-night numbers for the week of October 20-24.

[10/30/14 - 09:16 AM]
NBC Posts Record-Setting Soccer Weekend with Most-Watched Premier League & MLS Matches
NBC spins the numbers for the weekend of October 25-26.

[10/30/14 - 08:50 AM]
Bounce TV Posts Double-Digit Primetime Viewership Gains Among HHs, A18-49 & A25-54 in October
Bounce TV spins the numbers for the month of October to date.

[10/30/14 - 08:39 AM]
Wednesday's Broadcast Ratings: World Series Wraps on Top for FOX
Plus: The CW's "Arrow" and "The 100" see double-digit weekly gains despite said competition.

[10/30/14 - 08:35 AM]
"The Mysteries of Laura" Retains 92% of the Prior Week's Rating in Adults 18-49
NBC spins the numbers for Wednesday, October 29.

[10/30/14 - 08:23 AM]
ABC's Wednesday Builds Against the Deciding Game 7 of the 2014 World Series
ABC spins the numbers for Wednesday, October 29.

[10/30/14 - 08:19 AM]
October Is a Record-Breaking Month for DIY Network
DIY Network spins the numbers for the month of October to date.

[10/30/14 - 07:39 AM]
ABC Scores Its 2nd-Best Performance in Late-Night This Season in Total Viewers
ABC spins the late-night numbers for the week of October 20-24.

[10/29/14 - 03:25 PM]
Duggar Wedding Rings in Record Ratings for TLC
TLC spins the numbers for Tuesday, October 28.

[10/29/14 - 10:23 AM]
ABC Leads Season in Non-Sports Adults 18-49 with Top Dramas, #1 New Show and #1 New Comedy
ABC further spins the numbers for the season to date.

[10/29/14 - 08:50 AM]
"The Voice" Ranks as the #1 Non-Sports Telecast of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, October 28.

[10/29/14 - 08:33 AM]
ABC's Tuesday Night Grows Week to Week Against the 2014 World Series
ABC spins the numbers for Tuesday, October 28.

[10/29/14 - 08:32 AM]
Tuesday's Broadcast Ratings: FOX Rides the World Series to Another Demo Victory
Plus: "Marvel's Agents of SHIELD" on ABC grows by double-digits from last week among adults 18-49.

[10/29/14 - 08:32 AM]
HGTV Ranked Among Top 10 Networks for Sixth Consecutive Month
HGTV spins the numbers for the month of October to date.