or


[11/30/12 - 12:12 PM]
NBC's "Macy's Thanksgiving Day Parade" Edges Last Year's Audience to Achieve an 11-Year High in Average Viewership
NBC further spins the numbers for Thursday, November 22.

[via press release from NBC]

NBC'S "MACY'S THANKSGIVING DAY PARADE" EDGES LAST YEAR'S AUDIENCE TO ACHIEVE AN 11-YEAR HIGH IN AVERAGE VIEWERSHIP

THE 86TH ANNUAL PARADE MARCHES TO AN AVERAGE 22.4 MILLION VIEWERS, THE EVENT'S BIGGEST AUDIENCE SINCE 2001

IN ADULTS 18-49, THE PARADE EQUALS ITS HIGH RATING (6.5) IN EIGHT YEARS

A TOTAL OF 43.2 MILLION WATCH ALL OR SOME OF THE PARADE

'THE NATIONAL DOG SHOW PRESENTED BY PURINA' HITS A NINE-YEAR HIGH IN TOTAL VIEWERS (9.2 MILLION) AND MATCHES AN EIGHT-YEAR HIGH IN 18-49 RATING (2.4)

UNIVERSAL CITY, Calif. - November 30, 2012 - NBC's November 22 9 a.m.-noon ET coverage of the 86th annual "Macy's Thanksgiving Day Parade" has edged last year's average audience to deliver the event's biggest viewership in the last 11 years.

According to "live plus same day" viewing figures from Nielsen Media Research, the parade increased a slight 0.1 percent versus last year, with an average 22.420 million viewers versus last year's 22.389 million, making this the event's biggest average viewership since the 2001 coverage delivered 23.1 million persons.

The "Macy's Thanksgiving Day Parade," hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC's "Today," scored a 6.5 rating in adults 18-49, up 5 percent from last year's 6.2, making it the top parade rating in 18-49 since 2009 (6.5) and matching the high since 2004 (6.7).

NBC Research estimates that 43.2 million viewers watched all or some of NBC's "Macy's Thanksgiving Day Parade" coverage, up 1 percent from last year's 42.8 million.

From noon-2 p.m. ET that day, NBC's coverage of "The National Dog Show Presented by Purina" averaged a 2.4 rating in adults 18-49 and 9.2 million viewers overall. NBC Research estimates 19.3 million viewers watched all or some of the telecast.

In total viewers, "The National Dog Show Presented by Purina" is up year to year by 12 percent (9.225 million vs. 8.243 million), making this the biggest average audience for the annual event in nine years (since 2003). The 2.4 rating in adults 18-49 is up 14 percent from last year's 2.1. It's the highest rating for the "National Dog Show" since 2008 (2.4) and matches the event's highest since 2004 (2.6). The total audience of 19.3 million that watched at least part of the show is a 7 percent gain from last year's 18.1 million and is the biggest total audience the "National Dog Show" since 2008 (19.6 million).

The annual dog show, hosted by the Kennel Club of Philadelphia, is one of the oldest and most prestigious sporting events in North America. NBC's coverage was hosted by John O'Hurley and featured the commentary of expert analyst David Frei.





  [november 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[05/06/15 - 11:38 AM]
2015 Radio Disney Music Awards Prove Multiplatform Staying Power; Music Sales Grow for Featured Performers
Disney Channel further spins the numbers for Sunday, April 26.

[05/06/15 - 08:49 AM]
"Chicago Fire" Wins the 10 P.M. Hour Among by a 45% Margin In 18-49
NBC spins the numbers for Tuesday, May 5.

[05/06/15 - 08:38 AM]
Tuesday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
The Eye's "NCIS" edges out The Peacock's "The Voice" among adults 18-49 in the 8:00/7:00c hour.

[05/06/15 - 08:30 AM]
"Forever" Is Up 10% in Its Finale to Equal a 5-Month High in Adults 18-49
ABC spins the numbers for Tuesday, May 5.

[05/05/15 - 12:24 PM]
Hallmark Movies & Mysteries' Original Movie, "Murder, She Baked: A Chocolate Chip Cookie Mystery" Becomes the Network's Most-Watched Film Among W25-54, Households, and Total Viewers
The Hallmark Channel spins the numbers for Saturday, May 2.

[05/05/15 - 08:35 AM]
Monday's Broadcast Ratings: "The Voice" Extends Demo Win Streak to Four Weeks
The Peacock's reality franchise is still the show to beat on Mondays among adults 18-49.

[05/04/15 - 12:03 PM]
Lifetime(R) Original Movie "Cleveland Abduction" Delivers 3.1 Million Viewers in World Premiere
Lifetime spins the numbers for Saturday, May 2.

[05/04/15 - 10:51 AM]
"The Big Bang Theory" Is The Week's Top Program in Viewer and Adult 18-49 Live Plus 7-Day Lift
CBS further spins the numbers for the week of April 13-19.

[05/04/15 - 10:36 AM]
Live + 7 Day Ratings: ABC Has 4 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of April 13-19.

[05/04/15 - 08:44 AM]
"A.D. The Bible Continues," "American Odyssey" Maintain 100% of Last Week's 18-49 Ratings
NBC spins the numbers for Sunday, May 3.

[05/04/15 - 08:37 AM]
ABC Wins Its 2nd Straight May Sweep Sunday in Adults 18-49
ABC spins the numbers for Sunday, May 3.

[05/04/15 - 08:34 AM]
Sunday's Broadcast Ratings: "Once Upon a Time," "Secrets & Lies" Top Demos for ABC
The Alphabet is the top broadcast network among adults 18-49 last night.

[05/03/15 - 09:30 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "48 Hours" tops both total viewers and adults 18-49 last night.

[05/03/15 - 09:28 AM]
"Saturday Night Live," With Host Scarlett Johansson, Ranks as the #1 Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, May 2.

[05/02/15 - 09:23 AM]
"Dateline NBC" Delivers Its Most-Watched Friday in Four Weeks
NBC spins the numbers for Friday, May 1.